Mirabel Technologies

?? Attention Publishers, Media Professionals, and Sales Teams! Struggling with the inefficiencies of manually entering complex multimedia order line items? You're not alone. This common challenge leads to wasted time, increased errors, and mounting stress across teams. Join us on December 4th at 12 noon EST for a FREE webinar to uncover the hidden costs of manual data entry and learn how automation can transform your workflow. Here's what you'll learn: The true time cost – Did you know 40% of professionals spend half their day on redundant tasks? Error impact – Manual entry errors increase by 10-20% when handling intricate details. Stress stats – 83% of employees managing complex proposals report moderate to severe stress. Don’t miss this opportunity to optimize your processes and boost productivity. Register now to secure your spot: https://lnkd.in/e5Q2DPR5 #PublishingSolutions #MediaTechnology #Webinar #Automation #CRM #Efficiency #FreeWebinar #SaaS

As thrilling as the AI frontier is?— and it absolutely is?— a recent study says the technology won't likely "alter the fundamental commercial reality for the news” the same way the shift to online did. Read more about balancing AI excitement with AI's realistic opportunities in my latest Tips For Profitable Publishing newsletter. #AIpublishing #AIpublishingsoftware #AIpublishingtools #AI #generativeAI #genAI #publishing #publishingindustry #digitalpublishing #mediapublishing #AIsoftware #AImarketingsoftware #digitalmarketing #digitalmediamanager #digitalmediamanagement #MarketingManager #MagazineManager #TipsForProfitablePublishing

AI companies and Lenfest Institute for Journalism are collaborating on a $10 million support project to help newsrooms explore ways in which AI can "help drive business sustainability and innovation in local journalism." Read more in my latest Tips For Profitable Publishing newsletter. #AI #AIpublishing #AIpublishingsoftware #AInewsrooms #openai #AIjournalism #publishing #publishingindustry #digitalpublishing #mediapublishing #AIsoftware #AImarketingsoftware #digitalmarketing #digitalmediamanager #digitalmediamanagement #MarketingManager #MagazineManager #TipsForProfitablePublishing

Yesterday I wrote about email marketing and its continued dominance as the channel of choice for consumers. Today, I’m looking deeper into the idea of preferences with Twilio’s Consumer Preferences Report, which found that despite 91% of consumers expecting interactions to come via their preferred channels, only half (54%) of brands often or always end up meeting that expectation, with 15% rarely or never communicating their preferred way. And when brands do use the preferred channels, consumers take action: 43% open links, 40% make repeat purchases, 30% make a first-time purchase, and 30% leave a positive review. “Using consumers' preferred communication channels can impact their behavior and lead to significant business benefits,” the report says, pointing to benefits such as increased revenue, greater customer retention, and improved customer acquisition. “Consumers are willing to spend 32% more on brands that engage with them through their preferred channels.” From the other side of the preference coin, the report found that almost a quarter of consumers (24%) have taken their purchasing power elsewhere because of a brand using the non-preferred channel, to say nothing of the more than half (57%) who sometimes or always get frustrated when that happens. “Of course, the real challenge lies in identifying which channels to prioritize for your various use cases,” the report says, finding what so many have found before that most consumers (in this case, 79%) consider email to be their preferred digital communication channel. “Adding to the complexity, consumers often prefer different channels for different types of communications. For example, a customer might prefer to handle support issues over the phone, receive sales notifications over email, and urgent alerts via SMS.” In addition to breaking down the various use cases and their preferred accompanying communication, the report took a deep dive into the relationship of trust and consumer confidence, finding that 66% did not make a purchase due to lack of trust in a brand. Ultimately, almost half (49%) said they’d trust brands more if a message or social channel displayed a logo or verification check mark. “These elements of trusted communications reduce the risk of fraud and build consumer confidence in communications from businesses,” the report says. “If you're not already using branded communications, it's time to consider it. After all, they can drive ROI and boost conversion.” #consumerpreferences #consumermanagement #CRM #emailmarketing #emailmarketingsoftware #emailmarketingautomation #emailmarketingautomationsoftware #branding #brandloyalty #brandmarketing #brandmarketingsoftware #publishing #publishingindustry #digitalpublishing #mediapublishing #AIsoftware #AImarketingsoftware #digitalmarketing #digitalmediamanager #digitalmediamanagement #MarketingManager #MagazineManager (Photo Source: Twilio)

FREE WEBINAR WEDNESDAY: Closing Out Q4 Sales STRONG! Sponsored by : Mirabel Technologies Register: https://lnkd.in/eQPkVFuZ Mark McCormick Jakob Fenger Kathleen Thieme Kayla Walsh Kellie Rae Caskey

Email marketing continues to be the choice for those whose communication preferences matter most. More consumers (69%) prefer email over SMS (53%), direct mail (48%), advertising (39%), and any other communication channel presented by Emarsys in its recent Customer Loyalty Index. “When it comes to loyalty, communication is king,” the report says. “That means brands must connect with potential customers in a way that appeals to them.” Despite that overwhelming email preference, Emarsys dove deeper into what’s driving brand loyalty, focusing on mobile apps, which were tied with print for 5th most preferred communication channel. “Global consumers who have their favorite brands’ apps on their phones are 18% more likely to have a brand they love compared to those who don’t use apps,” the report says, adding that 69% said rewards and incentives were their top prompt for using apps. “Overall, brands looking to encourage their customers to use their app should pay attention to the helpfulness, level of rewards and incentives, relevance and timeliness of their messages instead of quantity — last on the list.” #emailmarketing #emailmarketingsoftware #emailmarketingautomation #emailmarketingautomationsoftware #branding #brandloyalty #brandmarketing #brandmarketingsoftware #publishing #publishingindustry #digitalpublishing #mediapublishing #AIsoftware #AImarketingsoftware #digitalmarketing #digitalmediamanager #digitalmediamanagement #MarketingManager #MagazineManager (Photo Source: Emarsys)

Listeners not only find podcast ads to be more relevant, but nine in 10 have taken action because of an ad. Read more about podcast's potential for publishers in my latest Tips For Profitable Publishing newsletter. #podcasts #podcastadvertising #podcastadvertisingsoftware #AIadvertisingsoftware #advertisingsoftware #publishing #publishingindustry #digitalpublishing #mediapublishing #AIsoftware #AImarketingsoftware #digitalmarketing #digitalmediamanager #digitalmediamanagement #MarketingManager #MagazineManager #TipsForProfitablePublishing

The premium programmatic advertising market saw a reported 47% growth YoY through August 2024, according to a recent Guideline report, with a projected share of 50% by year’s end. Read more in my latest Tips For Profitable Publishing newsletter. #programmatic #premiumprogrammatic #programmaticads #premiumprogrammaticadvertising #programmaticsoftware #programmaticadvertisingsoftware #publishing #publishingindustry #digitalpublishing #mediapublishing #AIsoftware #AImarketingsoftware #digitalmarketing #digitalmediamanager #digitalmediamanagement #MarketingManager #MagazineManager #TipsForProfitablePublishing

This holiday season, 69% of decision-makers are increasing investments in social commerce and 62% are leveraging AI for analytics and more, according to a recent commercetools report. Read more about composable commerce in my latest Tips For Profitable Publishing newsletter. #commercesoftware #composablecommerce #aimarketing #AI #socialcommercesoftware #holidays #holidayshopping #publishing #publishingindustry #digitalpublishing #mediapublishing #AIsoftware #AImarketingsoftware #digitalmarketing #digitalmediamanager #digitalmediamanagement #MarketingManager #MagazineManager #TipsForProfitablePublishing

Is your team still struggling with the spreadsheet shuffle for goals management and tracking? Don't miss out on our FREE webinar, Nov. 13th at noon EST: "From Chaos to Clarity: Streamlining Sales Goals Tracking for Publishers"! Register now to see how you can streamline sales goals tracking and free up your team's time! https://lnkd.in/erPj8hcR