MINT

?? Augmenting Advertising Intelligence: Meet the Future of Media Teams What if AI could do more than just automate tasks? Imagine teams of specialized AI Agents collaborating seamlessly with your media team - working together to optimize every campaign, adapt in real-time, and align perfectly with your business objectives. Today, MINT.ai is proud to launch our game-changing Multi-Agent System, a purpose-built AI architecture designed specifically for modern advertisers. This is more than a tool - it’s a paradigm shift in how brands and agencies plan, buy, activate, analyze, and optimize their media efforts across any channel. ?? Why it’s revolutionary: ?? True Human-AI Collaboration - A single team that gets smarter with every interaction: secure, compliant, and powered by multiple LLMs. ?? Pre-Trained Media Specialists - AI Agents ready to execute from day one, seamlessly integrating into your workflows and data. ?? Multi-Modal, Multi-Language Interface - Communicate naturally via text or voice in your preferred language: anytime, anywhere. Experience the difference of a platform built for Media Teams and designed for the future of hybrid collaboration. Our MINT AI Lab partners with the world’s largest brands - don’t miss the opportunity to gain an insurmountable competitive edge. ?? Watch our video to see it in action: https://lnkd.in/dxF-Ga4s ?? Let us know—how do you see AI shaping the future of advertising? #AdvertisingIntelligence #AI #MediaTeams #Innovation #DigitalTransformation #MINT

We’re excited to share that Matthew Giardelli will be attending the upcoming ANA Media Conference in Orlando! As media grows more complex, with more data, more channels, and more decisions to make, the challenge isn’t just keeping up, but making smarter, faster, and more strategic moves. At MINT, we’re focused on helping media teams do just that, by bringing together smarter media workflows, unified data and our new Multi-Agent System, a new generation of AI-powered teammates that collaborate with human experts, not just automate tasks. If you’re heading to Orlando, let’s connect! #AdvertisingIntelligence #AI #MediaTeams #Innovation #DigitalTransformation #MINT

Breaking New Ground!? ? We’re proud to introduce Chiara Di Sclafani as the first-ever Chief Human and Synthetic Resources Officer (CHSRO) in our industry!? ? As we embrace a hybrid organization, where human talent collaborates seamlessly with AI Autonomous Agents, Chiara will lead the way in redefining new workforce dynamics. This is a testament to MINT’s commitment to innovation, ensuring that the power of AI-augmented teams drive excellence in everything we do.?? ? ?? Join us in celebrating this bold step forward and explore Chiara’s vision in our latest blog interview: https://lnkd.in/d85G22uv

Last week, we attended the W&V Summit in Munich and showcased our AI agents to a broader audience in Germany for the first time. Our key takeaways from the event: ?? AI Agents are the Hot Topic:?This year, #AI #agents are at the forefront of discussions. However, the distinction between genuine AI agents and "frontend agents"—which don't offer capabilities beyond custom GPTs—is often unclear. In our presentation, we highlighted these differences. Our multi-agents operate and communicate independently, accessing data and underlying workflows to support advertising teams with both knowledge and actionable tasks. ?? Collaboration Between Creative and Media Teams:?To achieve optimal results, creative and media teams must collaborate closely. Brands can no longer afford a disconnect where creative teams generate ideas in isolation without involving media teams for effective distribution. Integrating channels into the ideation process is crucial for maximizing outcomes. ?? Limitations of AI in External Campaigns:?While AI is useful for generating quick ideas, brands are hesitant to use AI-generated assets in real campaigns. For instance, a chocolate brand proud of its natural ingredients might risk client trust by using AI-generated images of those ingredients. The greater potential of AI lies in enhancing processes and handling manual tasks in campaign execution that are not client-facing. Missed the event??If you'd like to see our AI agents in action, check out https://lnkd.in/efDz8AUG or reach out directly to book a demo. Photo Credit: ? Event Wave / W&V Summit 2025

?? New Feature Alert: Auto-Import, Now Multi-Platform in MINT ARM ? Everyone in advertising knows the struggle: manually pulling reports from different platforms, juggling CSV or Excel files, and hoping nothing breaks along the way. Now, you don’t have to. ? Our Auto-Import now works across multiple platforms, so your data flows in smoothly, with no extra effort needed. ? ? Less manual work: no more spreadsheet and copy/paste nightmares. ? Faster, smoother imports: get data in the right place, right away. ? More time for strategy, less for busywork. ? Because spreadsheets shouldn’t be your full-time job! Try it now in MINT ARM. ? #MINT #ARM #Automation #DigitalAdvertising

Tomorrow, Germany’s advertising world will come together in Munich for W&V Summit. We will be speaking about the industry’s next major revolution: Agentic AI. What does it mean for CMOs and Heads of Media and what real benefits can advertisers expect from deploying a team of AI agents to manage their advertising data and operations? We are very much looking forward to discussing how brands and agencies can ready themselves for the new technology that we believe will have a major impact on how the industry and individuals will operate. And the change is not years aheads, it is happening now! Meet us on the ground in Munich or reach out if you cannot be there but still would like to get a demo of our solution. Torben Heimann Christoph Kruse #advertising #adtech #agenticai #ai

AI Agents in Advertising: Cutting Through the Hype! ? The world of AI is evolving fast, and faster than most CMOs and Media Leaders have time to keep up with. While LLMs (Large Language Models) have taken the spotlight, the real game-changer for advertising lies in AI Agents and Multi-Agent Systems. ? On March 13th in Paris, we are hosting an exclusive P&G Alumni Network event to dive deep into: - AI Agents vs LLMs: What’s the real difference, and why does it matter? -?Multi-Agent Systems: How AI-powered collaboration is reshaping hybrid teams. -?Practical Applications: How leading brands are leveraging Agents to augment their advertising capabilities. ? This is the conversation that needs to happen, and we’re excited to push the discussion forward: because the future of advertising isn’t just AI-driven, it’s Agent-driven. ? See you in Paris!

?? ???????? ?????? ?????????????????? ?????????????????????? ???????? ???? ?????? ???????????? ? At the latest IAB AI Launchpad event in Milan, Carlo A. De Matteo, Chief Business & Integration Officer at MINT, unveiled how ??????????-?????????? ?????????????? (MAS) are redefining collaboration in hybrid teams. The future of advertising intelligence isn’t about replacing human professionals, it’s about augmenting their possibilities. Multi-Agent Systems are transforming the way brands, agencies, and technology partners work together by: ?? Enhancing decision-making at machine scale ?? Automating execution while keeping humans in control ?? Assigning specialized AI Agents for all steps of the advertising workflow ?? Continuously learning & adapting for peak performance ? As AI moves beyond simple automation, those who embrace AI-driven teamwork will lead the industry. Are you ready to embrace this evolution? ? ?? Watch the full session to discover more: https://lnkd.in/dgeibjuv

?? ?????? ?????????????? ?????? ????, ?????? ?????? ?????????? ???? ???????? ???? ????????! ?????????? ???????????? ???? ???????????????? in the US has ?????????????? over the past five years, jumping from 9.7% of total ad spend in 2019 to an incredible ????.??% ???? ????????. What’s fueling this evolution? ???????????? ?????? ?????????????? ??????????????: More companies are blending in-house expertise with agency innovation, creating hybrid media management models. ???????? ???? ????????: Owning and leveraging structured, actionable data is now essential for ad effectiveness. ?????????????? ???? ?? ?????????????????????? ????????: In-house teams can launch campaigns faster, test and refine in real time, and pivot instantly to capitalize on market shifts. We assume many brands tested a more agile and efficient approach during the economically uncertain times and kept that state of operating as they saw lasting benefits. ???????? ???? ???????????????? ?????? ?????????????? ??????????: AI and automation are making advanced vertical capabilities more accessible than ever. The future of advertising is ????????????, where ???????????????? ???????????? and ???????????? ???????????????????????? work together to drive smarter, faster, and more effective advertising. Now is the time to build for what’s next! #???????? #?????? #???????????????????????????????????? #????

?? ?????????????????????? ???????????????? ?????????????????? ???? ???????? ?????? ? ????'???? ???????? ???????????????? ?????? ???????????????? ??????????????! Take full control of your advertising workflow and make informed decisions faster with our comprehensive approval tracking that keeps everyone aligned. ? ? ???????? ??????’?? ???? ????????????: no more guessing who approved or declined ? ???????? ????????????????????: track every approval and rejection with ease ? ???????????????? ??????????????????: reduce delays and keep decisions moving ? No confusion, no bottlenecks: just a smarter, automated and more efficient approval process designed for high-performing advertising teams. ? See it in action! Schedule a demo today: https://lnkd.in/dCBdwJZy #MINT #ARM #DigitalAdvertising