MINT

AI Agents in Advertising: Cutting Through the Hype! ? The world of AI is evolving fast, and faster than most CMOs and Media Leaders have time to keep up with. While LLMs (Large Language Models) have taken the spotlight, the real game-changer for advertising lies in AI Agents and Multi-Agent Systems. ? On March 13th in Paris, we are hosting an exclusive P&G Alumni Network event to dive deep into: - AI Agents vs LLMs: What’s the real difference, and why does it matter? -?Multi-Agent Systems: How AI-powered collaboration is reshaping hybrid teams. -?Practical Applications: How leading brands are leveraging Agents to augment their advertising capabilities. ? This is the conversation that needs to happen, and we’re excited to push the discussion forward: because the future of advertising isn’t just AI-driven, it’s Agent-driven. ? See you in Paris!

?? ???????? ?????? ?????????????????? ?????????????????????? ???????? ???? ?????? ???????????? ? At the latest IAB AI Launchpad event in Milan, Carlo A. De Matteo, Chief Business & Integration Officer at MINT, unveiled how ??????????-?????????? ?????????????? (MAS) are redefining collaboration in hybrid teams. The future of advertising intelligence isn’t about replacing human professionals, it’s about augmenting their possibilities. Multi-Agent Systems are transforming the way brands, agencies, and technology partners work together by: ?? Enhancing decision-making at machine scale ?? Automating execution while keeping humans in control ?? Assigning specialized AI Agents for all steps of the advertising workflow ?? Continuously learning & adapting for peak performance ? As AI moves beyond simple automation, those who embrace AI-driven teamwork will lead the industry. Are you ready to embrace this evolution? ? ?? Watch the full session to discover more: https://lnkd.in/dgeibjuv

?? ?????? ?????????????? ?????? ????, ?????? ?????? ?????????? ???? ???????? ???? ????????! ?????????? ???????????? ???? ???????????????? in the US has ?????????????? over the past five years, jumping from 9.7% of total ad spend in 2019 to an incredible ????.??% ???? ????????. What’s fueling this evolution? ???????????? ?????? ?????????????? ??????????????: More companies are blending in-house expertise with agency innovation, creating hybrid media management models. ???????? ???? ????????: Owning and leveraging structured, actionable data is now essential for ad effectiveness. ?????????????? ???? ?? ?????????????????????? ????????: In-house teams can launch campaigns faster, test and refine in real time, and pivot instantly to capitalize on market shifts. We assume many brands tested a more agile and efficient approach during the economically uncertain times and kept that state of operating as they saw lasting benefits. ???????? ???? ???????????????? ?????? ?????????????? ??????????: AI and automation are making advanced vertical capabilities more accessible than ever. The future of advertising is ????????????, where ???????????????? ???????????? and ???????????? ???????????????????????? work together to drive smarter, faster, and more effective advertising. Now is the time to build for what’s next! #???????? #?????? #???????????????????????????????????? #????

?? ?????????????????????? ???????????????? ?????????????????? ???? ???????? ?????? ? ????'???? ???????? ???????????????? ?????? ???????????????? ??????????????! Take full control of your advertising workflow and make informed decisions faster with our comprehensive approval tracking that keeps everyone aligned. ? ? ???????? ??????’?? ???? ????????????: no more guessing who approved or declined ? ???????? ????????????????????: track every approval and rejection with ease ? ???????????????? ??????????????????: reduce delays and keep decisions moving ? No confusion, no bottlenecks: just a smarter, automated and more efficient approval process designed for high-performing advertising teams. ? See it in action! Schedule a demo today: https://lnkd.in/dCBdwJZy #MINT #ARM #DigitalAdvertising

?? ?????????????????? ?????? ???????????????? ???? ?????????????????????? ???????????????????????? & ???????? ?????????????????????????? ? Strategic partnerships are changing the game for brands, agencies, and technology providers, helping them get the most out of their most valuable asset: clear, unified, and actionable data. At MINT, we’ve always focused on making advertising data accessible and meaningful: now, we’re taking it further with ??????????????????, ????????, and ?????????????? solutions designed for ???????????????????? ?????????????????????? ???????????????????????? and driving smarter decision-making. That’s why we’re excited to be at ???????????? ????????, ready to explore what’s next! ? ?? On February 25th, Josh Casarona, our VP of Customer Success US, will join Rio Longacre, Managing Director Advertising & Marketing Transformation at Slalom, to explore new frameworks and innovations that are redefining how enterprises leverage collective data intelligence for real business impact. ? Looking forward to insightful conversations and fresh perspectives. See you there! #?????? #???? #???????????????????? #????????????????????????????????????

? ?????????? ??????????: ???????? ???? ??????????? ?????????????????? We are thrilled to share that Carlo A. De Matteo, Chief Business & Integration Officer at MINT, will take the stage at the upcoming ??????????? ?????????????????? event in Milan! We’ll explore how AI Multi-Agent Systems are reshaping the advertising workflow, forging powerful collaborations between human talent and artificial intelligence and a new operational model for the industry. Stay tuned for key takeaways from this insightful session! ?? ???????????????????? ?????????????????????? ????????????????????????: ?????????????????????????? ???? ?????? ?????? ???? ???? ???????????? ?? ?????????????? ??????????????, ??????????? ?? ???????????????? ????, ???????? ? ??:???? ???? Discover the full agenda of the event and all the inspiring talks: https://lnkd.in/d_vPUbpj

?? ?????? ????????! ???????? ???????????????????? ???????? ?????????? ??????! ?? We’re excited to announce our latest ?????? ?????????????????????? with ??????????’?? ???????????????? ?????? ????????????????: now, you can seamlessly pull in all the key insights from your Xandr account, across ??????????????, ??????????, and ??????, straight into ???????? ??????. ?? No more manual data exports ?? Instant access to campaign insights ?? Performance metrics at your fingertips Say hello to smarter, more efficient reporting! Explore all our powerful integrations and tracked media in the full list: https://lnkd.in/dHJcerkj #?????? #???? #???????????????????? #????????????????????????????????????

?? ???????????????????? ?????????????????? ???????????????????? ???? ?????? ?????? ???? ???????????????????????????? ? AI-powered agents, data-driven strategies, and elevated customer experiences are setting new standards for global success, making marketing leadership more vital than ever. ? We’re eager to engage with industry pioneers at the ???????? ??????/?????? ???????????? ???? ?????????????????? ???????????????????? ???????????????????? in New York, alongside Federico Salvitti, VP Growth US at MINT. As we chart the course for 2025 and beyond, the forum will be instrumental in driving the discussions that will shape marketing’s future. Looking forward to two days of transformative dialogue and strategic foresight that will help define marketing's next chapter! #?????? #?????#???????????????????? #????????????????????????????????????

???? ???????????? ???????????? ????????: ?????????????? ?? ???????????? ?????????? ???????????? ?????? ???? ???????????? ???????????????? This week, ?????????? becomes the ???????????? ?????????????? ???? ???? as the #???????????????????????????? brings together leaders from 100+ countries to explore how AI can unlock human potential and drive sustainable progress. At MINT, we’re excited to engage with these transformative discussions, where our vision of AI-human collaboration and innovation aligns perfectly with the summit’s core themes. ???????????? ?????????????? ????: We envision AI as a force multiplier for ???????????? ???????? and ?????????? ????????????????????. When AI handles routine tasks, professionals of all sectors can focus on what matters most: strategic thinking and creative problem-solving for our society. ???????????? ???? ????????: AI is transforming industries and workplaces and ???????????????????? ?????????? ??????????????????. AI Agents are here to work in tandem with humans, creating the ???????????? ?????????? ???? ?????? ????????????, and we should all be ready to embrace this revolution. ???????????????????? ?????? ??????????????: Innovation thrives at the intersection of ?????????? ?????????????????? and ?????????????????????????? ??????????????????????. But as we innovate with AI, we must preserve the richness of human culture, creativity, and diversity. ?????????? ???? ????: At MINT, we champion AI development that makes ?????????????? ???????????????????????????? ???????????????? ???? ?????? ???????????? ??????????????, not an afterthought. AI systems should be not only powerful but also interpretable, fair, and aligned with human values, fostering trust while pushing the boundaries of what's possible. ???????????? ???????????????????? ???? ????: The challenges and opportunities of AI ?????????????????? ???????????????? ????????????????????. We advocate for a governance framework that balances innovation with responsibility, ensuring AI advances benefit all of humanity while protecting our planet's resources. We're beyond proud to be part of this historic moment and look forward to the groundbreaking discussions that will shape the future of AI. #???????????????????????????? #???????? #?????? #?????????????????????????????????????????

? ???????????????????? ?????????????????????? ???????????????? ???????????????????? ???????? ?? ???????????????????????????? ??????????????????????: ???????? ???????????????? ????????3 We are thrilled to announce that MINT has acquired info3, the global leader in Intelligence Management Solutions for media and marketing functions. As a unique group, MINT and info3 will offer a comprehensive, end-to-end media oversight solution covering every step of the advertising process, from budgeting and media planning to campaign execution and financial reconciliation. Here’s how this acquisition strengthens our value for global advertisers: ?? ?????????????? ?????????? ???????????????? ?????????? ?????????????????????? ??????. info3’s platform serves as a centralized hub for media planning, seamlessly consolidating data from every channel—digital ads, TV, and more—into a single source of truth. Paired with MINT’s AI-powered ARM solution, it empowers advertisers with unmatched control over their media investments, all within a cohesive ecosystem.? ?? ???????????????? ?????? ?????????????????????? ?????????? ?????????????????????? ????????????????????. info3's sophisticated ERP integration complements MINT's expertise in end-to-end workflow orchestration. By connecting media planning to systems like SAP, we empower real-time financial oversight, approval workflows, and productivity tracking, ensuring optimal budget utilization and maximizing ROI.? ?? ???????????? ??????????, ?????????? ????????????. With info3’s established footprint, serving over 9,000 users in 140+ countries, we’re amplifying MINT’s global presence, providing deeper local expertise and exceptional support for multinational advertisers in key markets. Discover how this partnership reshapes advertising management in the full release:?https://lnkd.in/drtXwRJJ