英敏特

?? #MarchMadness is here, and serving as a timely reminder that in-person sporting events are a valuable way for brands to connect with a large cross-section of consumers. ?? So what does Mintel expert Scott Stewart think brands need to know? ?? ? ????????????' ?????????? ???????????????? ???? ???????????????? ???? ?????? ???????????? - 86% of consumers are sports fans. The wide appeal of sports – and its live events – makes it a valuable industry for all brands to use as a way to connect with consumers. ?? ?????? ?????? ???????????????????? ???? ???????????????????? ???????????????? - Sports franchises have realized that the arena/stadium is an opportunity to differentiate and drive revenue. The result is constant innovation to improve the live experience – which often includes the support of brand partners that add value for the fans in the building. ? ?????????? ???????? ???????????? ?? ???????????? ?????????? - Although the economy is in a good position, the cost of sporting events is a pain point for fans. The result will be some fans being priced out, with a potential shift to more affordable options. So what do our experts recommend? ?? Check out the full report for more: https://bit.ly/42cmiF3

?? Are ???????????? ?????????? Nature's Botox? ?? ?????? Beauty expert Clare Hennigan recently spoke to Kati Chitrakorn from CNN Style about the growing trend of DIY beauty hacks on social media. ?? Using beef tallow in your skincare routine? Flaxseed facials? Rubbing banana peels on your face? ?? Many beauty enthusiasts have recently turned to ingredients you’d usually find in the food aisle... Read more about what Clare thinks (and Mintel data says) is driving the trend ?? https://cnn.it/3FBJP9P

This International Women's Day, our Mintel Gives team in India spent the day supporting and learning at the Myna Mahila Foundation. MMF is an organization that champions the empowerment of women; the foundation's emphasis is on education at the grassroots level, with an ultimate goal of fostering confidence, financial independence, and well-being. #MintelGives is proud to support the Myna Mahila Foundation as they contribute to a future of strength, awareness, and opportunity for all! ?? #LifeAtMintel #IWD2025

Expert Toby Clark was recently invited on BBC Studios's flagship consumer programme You & Yours, to discuss how consumer behaviours have changed five years since the first COVID lockdown in the UK. Understanding how and why consumer behaviours change is crucial for any brand. Hear more of Toby's thoughts: ?? https://bbc.in/4iFNDVH

???Social media is changing how we shop online. ???? ???????? ?????????? ?????????????? ??????? ?? Direct-to-consumer shopping is becoming increasingly popular, and social media platforms are a crucial way for brands and retailers to reach consumers and build awareness.?So how can businesses tap into the opportunities social commerce offers? Knowing the four main purchase drivers is one way to start!??? The top 4 reasons why buyers in the US turned to social media to shop for products?? ?? Price? ??? Engaging content? ?? Convenience? ??? Exclusivity ?? But there are barriers to shopping on social media platforms, and social media users aren’t ready to dive head-first into social commerce just yet. Education and support are still highly needed from brands and platforms alike. ?? Check out our latest Spotlight piece in the comments for a breakdown of what our analysts recommend for a successful social commerce strategy! And in the meantime, let us know: ?? ???????? ???????????? ???? ?????? ?????????? ?????? ?????????????? ???? ??????????? ??

?? Did you know? In the US, 48% of?consumers who are drinking less juice are doing so because prices have increased. ?? Expert Stephanie Mattucci, CFS recently spoke with Nathaniel Meyersohn of CNN about Tropicana's juicy troubles... read more: https://cnn.it/41SUWUa

February was full of amazing events! We have loved seeing photos from around the globe, including Mintel 2025 Food and Drink Trends events in Australia & New Zealand, some bright minds visiting the London office, and our experts sharing insights at Campaign Asia-Pacific, Beauty Cluster and the Meta Spring/Summer fashion event ?? ?? ?? #LifeAtMintel

Ooop ?? What are Nicole Bond, M.S.'s hottest takes on this year's Super Bowl ads? She's not holding back... ?? Read more of her reflections on what worked, what didn’t, and the lessons marketers can carry into next year - on the Comperemedia blog now! https://bit.ly/3XuvEt5

Ramadan begins tonight for Muslims around the world - how can food and drink brands support fasting consumers? Check out Amrin Walji's Spotlight piece on Ramadan, the importance of food and drink in the celebrations, and how brands can help meet the pre- and post-fasting needs of Muslims globally: https://bit.ly/4kbnUpL Ramadan Mubarak! ??

?? ?? ?? ???? Schubie (and Kate Vlietstra) offer some VERY important insights on the Future of Pet Food (and a product review for Meatly!) - check it out!