Wrapping up an amazing year of programming with Mathew Larson and Collective Measures | Media & Analytics - learning about what’s next in retail media.
MIMA
广告服务
Plymouth，MN 5,384 位关注者
For 25 years, we’ve identified, curated and shared relevant content for the digital world’s most inquisitive marketers.
关于我们
MIMA creates opportunities for digital marketers in Minnesota to collaborate and learn from one another. We are the the longest-standing digital marketing association in the county. As evidenced by the fact that we have the word "interactive" in our name. Much has changed since we started, but one thing has remained constant; the collective digital intelligence of Minnesota is second-to-none and we're here to make it available to all. MIMA is run by volunteers, including an all-volunteer Board of Directors that help set the course for the organization.
- 网站
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https://mima.org
MIMA的外部链接
- 所属行业
- 广告服务
- 规模
- 11-50 人
- 总部
- Plymouth，MN
- 类型
- 非营利机构
- 创立
- 1998
- 领域
- Marketing、Interactive、Advertising、User Experience、Design、Technology、Development、Non-Profit、Digital Marketing、Content Strategy、User Experience、Business Association、Search Engine Marketing、Information Architecture、Mobile Marketing、Social Media和Paid Media
地点
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主要
获取路线
10700 W Highway 55
Suite 275
US，MN，Plymouth，55441
MIMA员工
动态
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Join us for a deep dive into the retail media ecosystem this Thursday. 'Beyond the Cart' will help you understand the evolution of retail media networks and how brands can successfully leverage their potential. https://lnkd.in/g6he-Zsk Thanks to Mathew Larson and Collective Measures | Media & Analytics for partnering on this event.
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?? What is the future of retail media? Join us for insights into the evolution of retail media networks and the opportunities the future holds from Mathew Larson at Collective Measures | Media & Analytics https://lnkd.in/g6he-Zsk
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Let's look ahead to next week! ? Retail media has become a dynamic ecosystem that engages consumers across the entire path to purchase — and it’s poised to go even further. Join Collective Measures VP of Media + Connections Strategy, Matt Larson at 5 p.m. Thurs., Nov. 14 to better understand the growing opportunities as retail media networks transform. RSVP today! Link in comments. Thank you to sponsor and host Collective Measures | Media & Analytics!
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The rumors are true! The MIMA team is looking for new voices, new skills, and new energy to complement the powerhouse team who is currently making it happen. Got thoughts on what your colleagues should know about the media landscape or the behavior of gen alpha? Join our programming team! Want to hone your skills as a business leader to get that Sr Director role you’ve been eyeing? Operations and finance need your help! Looking for chances to try new creative techniques, marketing tactics, or emerging technologies (brand AI bot, anyone?)? Than our marketing team has been waiting for YOU! What are YOU waiting for?? Join us on Thursday November 7 at Cludo in Minneapolis for our 2025 season kickoff. https://lnkd.in/gprgrmCP
Community is the balm that heals all wounds, and that’s why I have been a part of MIMA for over 10 years. In the work I do with my fellow volunteers and board members, I find joy, purpose, curiosity, growth, opportunity, and so much more. When I feel frustrated or uncertain, I turn to community. In my network (whether personal or professional) I can find someone to commisserate, someone to comfort, someone to challenge me, and someone to lift me out of the slump. Because time and time again it’s been proven that the people who raise their hands to help are the people who create goodness in the world. If any of those sound like something you’d benefit from, consider joining us on Thursday, November 7 for our 2025 volunteer kickoff. [Link to RSVP in the comments!]
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MIMA connects you with the latest in marketing in Minnesota. How would you vote in this poll? Join the MIMA community today for ongoing insights and events to keep you on the cutting edge of marketing https://lnkd.in/g6m-GYV6
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Our annual Oktoberfest mixer is back and bigger than ever. Join MIMA members as we mix and mingle with Minnesota American Marketing Association, IABC, Minnesota PRSA, Marketers' Community, NIRI: The Association for Investor Relations Twin Cities, MNHSC, MAGC and more.
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Connect over a few bevies with International Association of Business Communicators (IABC) Minnesota and other amazing corporate communications, PR, marketing peers from across the Twin Cities Metro! RVSP below! https://lnkd.in/gDcH4y6C
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Calling all curious, community-oriented marketers who are looking for a way to grow their skills and give back to the local industry. The MIMA Team is growing! We are looking for the following roles for our Board of Directors: ?? Treasurer, Director of Finance ?? Secretary, Director of Operations ? Marketing Director, Content Strategy ?? Marketing Director, Analytics and Growth ?? Programming Director, Event Experience Interested in a different position??Apply at the link below and we’ll reach out to learn more about you. ? Apply here:?https://lnkd.in/gchp6Cjc We are also seeking volunteers to help with event planning and execution, content management, and social media strategy. Whatever you do, there’s a place for you on our team! ? Send us a DM or reach out to?[email protected]
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Thank you Shayla Thiel-Stern, Ph.D. for sharing your ?? insights ?? - it's part of what makes our community great. We're so glad you could join us today.
Marketing Strategy & Content Consultant | Author | Associate Professor in Strategic Communications at the U. of Minnesota
This morning's MIMA event at Br8kthru Consulting led by content marketing extraordinaire Deborah Carver ?? was fantastic. In this picture below, she was showing a clip from the film "Moneyball" (great 2011 movie starring Brad Pitt) to talk about the concept of "base hits" in content performance and measurement. In the same way Pitt as Oakland A's manager Billy Bean points out to his leadership team that they can actually replace a former marquee player with a few different less expensive players whose averages add up to the blockbuster player, you don't need too rely on only on big content "grand slams." The base hits add up to a good brand experience: "Clients and customers see everything in the aggregate — they see the whole. The brands. The whole experience," Carver said. "It is not just a piece of content. You need to get on base and then win games." She shared many similar gems in this workshop, but another big highlight was when?a happy Golden Retriever tried to come in and join us.
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