Minelli, Inc.

Minelli is proud to share the launch of the Hudson Taconic Lands brand! Born from the merger of Rensselaer Land Trust and Rensselaer Plateau Alliance, this organization preserves and protects stunning landscapes spanning from the Hudson River to the Taconic Crest in Rensselaer County, NY. The new name and bold identity we created for them captures and celebrates their united vision and spirit. Take a look at their new mark and join us in celebrating this exciting new chapter for land conservation in New York's Capital Region! #minelli #hudsontaconiclands #branding #naming #landconservation #purposedrivendesign

Before and after the rebrand…Pact edition! Pact is an NGO operating in 40 countries. Our work translating their vision into an emotionally resonant brand transformed the organization inside and out. #minelli #branding #brandidentity #logo #graphicdesign #pact #ngo #global #pactworld #pactpromise

Revisiting previous work— Over the last three decades, we have worked with numerous museums, including Smith College Museum of Art, Peabody Essex Museum, Ackland Art Museum, and the Museum of Science. At pivotal moments, we have helped these institutions position themselves for success and reflect their experiences through branding. Learn more about our museum work on our website! https://www.minelli.com/ #branding #brandidentity #design #strategy ##museumbranding #peabodyessex #ackland #smithcollege #museumofscience

We employ typography to enhance accessibility and readability. On the site we designed for community nonprofit ZUMIX, typographic hierarchy makes it easy for users to find what they need, whether signing up for programs or browsing events. Explore how thoughtful typography can transform digital navigation and user engagement! ⚡ #minelli #designinsights #typography #hierarchy #design #userexperience #accessibility #zumix

At Minelli, we use typography to craft an immediate and lasting impression. For the Flint Institute of Music, our choice of a geometric sans serif not only aligns with their dynamic and approachable ethos but also enhances their connection with the community. Dive into our latest insights to see how typography can transform a brand's identity. ⚡ 💡 #MinelliInsights #Typography #Branding #BrandIdentity #FlintInstituteOfMusic

Typography is a cornerstone of brand identity. At Minelli, we use typography to reflect a brand's spirit. For Handel + Haydn Society, a modern sans-serif signals their innovative approach to classical music. This bold typographic choice reflects our dedication to innovation and the essence of the brands we rejuvenate! ⚡ 💡 #Minelli #DesignInsights #Typography #BrandIdentity #DesignInnovation #HandelHaydnSociety #BrandEssence

We're excited to reveal the new signage in the lobby of MassBio, a vibrant symbol of innovation following our comprehensive rebrand! This striking installation not only enhances their space but also aligns with their mission to drive breakthroughs in biotechnology. Check out our work for MassBio on our website: https://lnkd.in/guNXgEXC #MassBio #RebrandingSuccess #BiotechInnovation #HealthcareFuture #LifeSciences #Boston #Signage

A fun fact about Minelli’s Boston office: We are located in the heart of the city in the beautifully renovated former industrial building. Our space on Portland Street melds past and present. Built in 1906, this building once buzzed with the production of Sanpeco chocolates. Today, it’s where creativity and strategy blend to shape brand futures! 💡 ⚡ #Minelli #Design #BrandStrategy #CreativeThinking #BostonBusiness #OfficeLife #FunFacts

At Minelli, we believe color is more than just an aesthetic choice—it’s a strategic tool that can encapsulate the essence of an organization and resonate with its audience. Our work for Boston Creates, the New England Conservatory and MassBio showcase how carefully chosen color palettes can enhance brand identity. Dive into our #MinelliInsights series to see how color paints success across diverse sectors. #Minelli #Branding #Design #MassBio #BostonCreates #NewEnglandConservatory #ColorInBranding #Color