The Worldview… on unlocking fandom through value. The White Lotus proves it: successful brand partnerships benefit from offering value to the show and to its fans through content, experiences, and the unexpected. Janet Levine explains. #worldbuilding #goodgrowth
关于我们
Mindshare is a media services company that accelerates Good Growth for its clients in the age of transformation. Good Growth is business growth that is enduring and sustainable whilst also helping to shape society and the world for the better. We accelerate Good Growth for our clients by using Precisely Human Intelligence that combines data science and behavioural science to understand consumers and their motivations better and we act on that intelligence through the intentional use of media, connecting brands with consumers around their shared values. We were the first purpose built company created by WPP and today our 10,000 people operate in 116 offices in 86 countries, helping to drive Good Growth for our clients, our people, the industry and the world.
- 网站
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https://www.mindshareworld.com
传立媒体的外部链接
- 所属行业
- 广告服务
- 规模
- 5,001-10,000 人
- 总部
- London，England
- 类型
- 上市公司
- 领域
- Social marketing、Media planning and buying、Digital media、Content creation and curation、Strategy、Paid search、Affiliates、Econometrics、SEO、Media research、Comms planning和Data Science
地点
传立媒体员工
动态
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The Worldview… on building intrigue & community! ???♀? Sabrina Carpenter's latest easter egg-filled video has fans hooked and decoding. It shows that intrigue builds deeper connections and a world worth exploring. #worldbuilding #goodgrowth
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Congrats to everyone involved ??
Game On! Thrilled to announce GroupM has been selected as Electronic Arts (EA)'s global media agency partner. This partnership marks an exciting new chapter as we combine EA's interactive entertainment expertise with our data-driven approach to engage players worldwide. Together, we'll help maximize fan connections across EA's incredible portfolio.
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The Worldview… on letting fans influence the script! ?? The Always Sunny & Abbott Elementary crossover isn't just a TV moment, it's a lesson in community. By giving fans a voice & embracing creative risk-taking, brands can build deeper, more meaningful?engagement. #worldbuilding #goodgrowth
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Mindshare's Skye Yang offers key insights into the rise of micro-dramas in this must-read WARC article. She breaks down the landscape of this emerging format, revealing how brands can harness modern storytelling to connect with audiences. From China to the US, this trend is one to watch. ??
Check out my WARC op-ed: Imagine scrolling through your phone on the subway, and suddenly—you’re hooked—a dramatic story unfolds in under a minute, leaving you craving the next episode. Welcome to the world of #MicroDramas — bite-sized, binge-worthy storytelling that’s reshaping entertainment and marketing. During a recent trip to Beijing, I saw commuters glued to these 1-2 minute episodes—even cyclists with one hand on the handlebars (risky, but committed!). With 55M downloads and $146M in global spending in early 2024, this isn’t just a trend—it’s a marketing opportunity. ?? Fast, cost-effective content ?? Seamless product integration ?? Interactive storytelling Could micro-dramas be the next big thing in advertising? I break it down in my #WARC op-ed. What do you think—will this take off in the U.S.? Drop your thoughts below! ?? #MicroDrama #advertising #mindshare #groupm #marketingtrends Mindshare GroupM
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传立媒体转发了
Luxury ecommerce: this week on the #retailmediaminute, Jeff Malmad of Mindshare looks at three headlines around luxury spending, Amazon's new external link program, and Saks Fifth Avenue's plan to open a store on Amazon. #ecommerce #luxury #retailmedia
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New Work: Vaseline x The White Lotus: Drama-Proof Skin is In???? Vaseline has partnered with HBO's?The White Lotus?for its highly anticipated third season, marking the global launch of Vaseline Gluta-Hya SPF 50. Set in Thailand—the home of Vaseline Gluta-Hya—this collaboration creates a major cultural moment, blending premium skincare with a pop culture phenomenon. As the drama unfolds in Season 3, Vaseline Gluta-Hya SPF 50 takes center stage, ensuring skin stays radiant and protected, no matter how intense the sun – or the drama. Check out the trailer below—it's just the beginning! More exciting Vaseline x?The White Lotus?content is on the way. Fantastic work and wonderful collaboration between the brand and the WPP team: Mindshare (content partnership and media) & Ogilvy (creative) Xinyi Zheng,?Wenceslaus Tan,?Chanel Wee, ?Hannah Chua, ?Amey Kshirsagar, Preeti Mascarenhas, Trang ?ài, V? H? ? #TeamMindshare, #GoodGrowth