It would be a shame to let the year close out without asking the obligatory “have you thought about your 2025 product development”? But I’d like to present this through a different lens. Have you thought about how 2025 will shape your target audience?? How will their wellness and beauty routines evolve or be impacted? Through the perspective of your audience, where have been the brand's weaknesses and strengths? Often these questions are siloed to marketing, leaving product development at risk of missing the mark and ultimately creating a disconnect. We enter 2025 where the color of the year is a despairing beige, economic strain continues, a presidential transition is on the horizon, and even the potential TikTok ban looms - which we know many look to the platform for product recommendations/advice/inspiration. All these factors directly impact consumers and can in turn impact your brand. As we enter this year, I urge you to sit with these questions in terms of your product development in an aim to keep your audience at the center. How will your products continue to meet their needs currently, while preparing for who they will be tomorrow? Let’s make your 2025 product development be bold, be purposeful, and be ahead.
关于我们
Mindful Matter was founded by Ira-Rain Levison upon a true passion for seeing through the development of planet-conscious and consumer-centric personal care products from concept to commercialization. Our mission is to empower brands in developing purposeful, results-driven products that not only resonate with your target consumers, but also make the visible difference they are seeking. We strongly believe that wellness products should benefit both people and the planet. That's why we partner with visionary brand founders who are equally committed to creating products with integrity. In a saturated market, we help brands stand out by advocating for their unique missions and values, taking them from concept to launch and all the crucial steps in between. Mindful Matter supports brands in three key areas: comprehensive new product development, re-development, and product testing. We have extensive experience developing personal care products for international markets, including the USA, UK, EU, China, and Canada. Partnering with our extensive network of materials suppliers, testing labs, cosmetics chemists, and contract manufacturers, we bring the expertise needed to create a product range poised for success. Our goal is simple: to support you in crafting innovative products that are effective and ethical. With a focus on long-term success, we position your brand for exponential growth, ensuring it stands strong in the competitive marketplace. Together, we’ll make an impact that goes beyond the product—a lasting legacy of mindful, planet-friendly care. We’re supporting brands in mindful development of good-for-you, good-for-planet products that have a real, positive impact. Reach out for a complimentary consultation and let’s create something truly impactful, together.
- 所属行业
- 商务咨询服务
- 规模
- 1 人
- 类型
- 自有
- 领域
- skincare、body care、functional wellness、beauty、personal care、new product development、product redevelopment、cosmetic testing、cosmetic compliance、international markets和product sustainability