New episode drop: "How to Measure the ROI of Your PR Campaigns" In this episode of The Sports PR Huddle, we're joined by guest Katie Delahaye Paine (CEO and Founder of Paine Publishing / aka "the Measurement Queen") to discuss the importance of measurement in public relations, particularly in the sports industry. **Listener Takeaways** 1?? Measurement is crucial for proving ROI in communications work. 2?? Understanding business priorities is essential for effective PR measurement. 3?? The concept of 'champagne moments' helps define success in PR. PR can measure its contribution, not just attribution. 4?? Starting with pilot projects can help build confidence in measurement. 5?? Avoid introducing bad metrics that mislead senior leadership. 6?? Effective measurement requires collaboration with senior leadership. 7?? Awareness alone is not enough; trust and engagement matter more. 8?? Using acceptable proxies can help demonstrate PR's impact. 9?? Continuous learning and curiosity about data are vital for PR professionals. Notable timestamps: 00:00 Introduction to Sports PR Huddle 03:00 The Journey of Measurement in PR 10:21 Understanding PR Measurement and Attribution 19:30 The Champagne Moment: Defining Success in PR 27:18 Starting Your Measurement Journey 35:36 Acceptable Proxies in Measurement 41:00 Staying Curious About Measurement Via Spotify: https://lnkd.in/gnPsqanr Via Apple Podcasts: https://lnkd.in/gpSGRhZr
Miller PR Solutions
公共关系和沟通服务
We provide strategic communications counsel and PR professional development in the sports industry.
关于我们
We help elevate sports industry communications efforts to attain a sometimes elusive trifecta: securing wins; growing the game; and making a meaningful difference. Those don't happen overnight, by accident or without a plan. Strategy, Planning and Development via Miller PR Solutions. Let's gameplan together. Reach out for an initial free consultation. We create organizational, departmental and individual communications growth and impact in the sports industry. Here, we collaborate to develop effective strategic communications planning and provide counsel that you can trust -- as well as PR professional development programs to fit your goals and needs.
- 网站
-
millerprsolutions.com
Miller PR Solutions的外部链接
- 所属行业
- 公共关系和沟通服务
- 规模
- 1 人
- 类型
- 自有
动态
-
Sending good luck to client Las Vegas Lights Football Club, who on Friday make a long-time-coming USL Championship postseason appearance; the first in club history. Since new ownership took over in January, the year-over-year turnaround for this club has been a pleasure to be a part of after linking up with Name & Number's larger overall marketing and communications partnership agreement this entire season. If you haven't checked out N&N's work, you're missing out. Plenty of time to recap the year at the appropriate time, but for now, “Viva Lights!”
-