MilkPEP

?? The Milk Cup returns for 2025! ?? We're thrilled to announce the return of The Milk Cup, expanding opportunities for women in esports and leveraging gaming as a marketing channel for milk. Last year, The Milk Cup became one of the most-watched women’s esports tournaments, highlighting milk's benefits for gaming performance. The impact showed for teens and tweens aware of The Milk Cup, 78% and 76% respectively felt more positively about milk.?(via Radius) This year, there's a larger prize pool, revamped competition format, and the start of The Milk Cup Academy – a training and mentorship program for women gamers. ?? Click for more on The Milk Cup: https://lnkd.in/gdnfpn6i #gonnaneedmilk #marketing #milk #esports #women #gaming

An exclusive sneak peek! ?? ? Last week, MilkPEP’s Miranda Abney visited Scottsdale, AZ for planning and production of Every Woman's Marathon. The vibe in 2025 celebrates the spirit of women runners enjoying the Arizona desert, running as a unit, and of course enjoying some refreshing chocolate milk to refuel. ?????♀? ? After capturing beautiful assets,?the milk team met with the city of Scottsdale and the mayor to discuss marathon details; to ensure an enhanced and seamless race. We are beyond excited to continue building our relationship with the city and make Every Woman’s Marathon bigger and better this year. Go #TeamMilk! ???? https://lnkd.in/eAdJhpvj #gonnaneedmilk #milk #dairy #women #everywomansmarathon

Custom Social Content with YOUR Product! ?? MilkPEP is excited to launch a new tool on the Resource Hub designed to give milk brands modern, customizable social videos that reflect their real white and chocolate milk gallon or half gallon product labels.?? ? Choose from a variety of recipes from the Shamrock Smoothie to Overnight Oats to produce quality and unique social content that makes milk the star. ? Try it today on the Resource Hub! https://lnkd.in/eTzpDucZ #gonnaneedmilk #milk #teammilk #marketing #socialmedia

This week, MilkPEP's Al Dejewski traveled to Chicago, IL to attend Dairy Management Inc.'s State and Regional Communications Meeting in Chicago, IL. Al presented and connected at the meeting, sharing insights, brainstorming partnership opportunities, and building valuable relationships. We're thrilled to see Al representing MilkPEP and contributing to the growth and innovation within the dairy community. ??? #gonnaneedmilk #dairy #networking #leadership #innovation

MilkPEP is excited to announce Every Woman’s Marathon, the only U.S. marathon built for women, by women and powered by milk is returning this year in the vibrant city of Scottsdale, Arizona, on November 16! ?? See how the marathon is coming to life here: https://lnkd.in/gs7Nj29U #gonnaneedmilk #milk #teammilk #everywomansmarathon #dairy

MilkPEP recently got together for an insightful training session on Microsoft Copilot, and we couldn't be more thrilled about the possibilities it brings to our workflow. Here's what we discovered: ??Boosted Productivity ?? Enhanced Collaboration ???Improved Content Creation ??Continuous Learning We're excited to leverage these benefits as we continue to make milk matter more. A big thanks to instructor Colin Keenan for a hands-on and customized training experience! #gonnaneedmilk #milk #ai #technology #copilot

Annette Taylor, our Senior Director of Commercial Marketing, took the stage last week at the Category Management Association’s Annual Conference. There, she delivered an eye-opening presentation on “From Commodity to Choice: Reinventing Milk’s Role in Retail.” She showcased how we’re flipping the script on milk with game-changing strategies in distribution, shelving, and promotion—and we’re doing so with one goal in mind: to transform milk from a household staple to a standout choice. ??? Our Category Leadership team, including Annette and Ashley Cook, was there to engage with the broader category management industry and share valuable insights and learnings. We’re thrilled for the opportunity to contribute these fresh perspectives to the association! #gonnaneedmilk #milk #categorymanagement #categoryleadership #dairy

A social post to reinforce milk's benefits for kids who want to grow up strong! ?? Milk protein is made up of specific and unique proteins—casein and whey—each of which are complete, high-quality proteins. Protein is needed for virtually every activity in your body and acts as the building blocks for everything from muscles to hair, bones to teeth. Find more social posts you can leverage on your channels that emphasis milks benefits on milkpep.org: https://lnkd.in/ehMJZPqu #gonnaneedmilk #milk #protein #dairy #socialmedia

In today's fast-paced digital landscape, connecting with your audience through social media is more crucial than ever. MilkPEP’s latest blog, ‘Harnessing Social-First Strategy for Dairy Brands’, explores innovative approaches to engage consumers, build brand loyalty, and create compelling content. ?? Don’t miss on the opportunity to transform your milk brand’s digital presence. Your 3-minute read! https://lnkd.in/eaYrS48u #gonnaneedmilk #milk #dairy #socialmedia #brandmarketing

Join MilkPEP's Annette Taylor, Senior Director of Commercial Marketing, at the Category Management Association Conference: Back to Basics But Better for the session "From Commodity to Choice: Reinventing Milk’s Role in Retail" on Tuesday, Feb. 18, at 2:15 p.m. CST. In this session, she provides valuable insights on: ? MilkPEP’s unique role as an industry-wide experiment in objective category guidance ? The synergy between Category Leadership and Marketing and how they drive growth ? Sharpening the fundamentals to ensure your growth strategies remain relevant and impactful If you're interested or already attending, register here: https://lnkd.in/eBgmiVZ5 #gonnaneedmilk #milk #dairy #categorymanagement #categoryleadership