MilkPEP

On September 6, Cravings by Chrissy Teigen and MilkPEP hosted a “Back to School” Carnival for Moms & Kids to come together and celebrate this momentous time of year – live from Chrissy Teigen & John Legend’s home in Los Angeles, CA. ???? Dairy milk was present in a big way with a “Frosty Funhouse” milkshake tent, a milk bottle ring toss, and milk mocktails. This authentic show of milk in culture drove a total of 3M+ in social media impressions and 174M+ earned impressions! See more here! https://lnkd.in/epy8vJM5 #gonnaneedmilk #influencer #marketing #milk #dairymilk

Last week, MilkPEP’s Kikke Riedel sat on an immersive panel titled “From Resistance to Resilience: Strategies for Analytic Adoption” at Analytic Partners' 2024 North Star event in Nashville, TN. The panel discussed hurdles faced by panelists and the best practices they implemented to drive analytic adoption across their organizations. In addition, MilkPEP received “The Evangelizer” award – honoring an organization who has set the bar for marketing, using analytics to create business value for their audiences. Thank you to Analytic Partners for the recognition and partnership. #gonnaneedmilk #data #analytics #marketing #milk

It was a pleasure to speak at last week's Northeast Dairy Foods & Suppliers Associations Convention. I loved sharing the work of MilkPEP and how we're modernizing milk, building strong communities, deepening our support for women, and supporting brands with programs and resources to drive consumption. #gonnaneedmilk #dairy #NortheastDairy https://lnkd.in/eFVMqmkm

?? MilkPEP educational resources are now available to help you drive milk sales at retail! Introducing the Category Growth Driver Retail Selling Stories, a miniseries starring MilkPEP's category expert Ashley Cook. The miniseries consists of three top-tier milk category presentations, each centered around one of these three high-impact areas: ?? Distribution & Assortment ?? Promotion & Merchandising ?? Shelving View the first presentation, "Grow the Dairy Milk Category by Optimizing Distribution & Assortment" on MilkPEP’s member-only Resource Hub here: https://lnkd.in/g4uT7abr #gonnaneedmilk #milk #categorymanagement #categoryleadership #retail #sales

HOLD ON TIGHT because Jeri is going to take you on a wild ride! ?? Chocolate milk isn’t just a tasty treat; it's packed with essential nutrients that fuel your body and mind. Whether you're recovering from a workout or just need a delicious pick-me-up, chocolate milk has got you covered. Enjoy every sip this #NationalChocolateMilkDay! ???? #gonnaneedmilk #milk #chocolatemilk #nutrition #dairy

???? Happy #WorldSchoolMilkDay! ???? Today we celebrate the importance of milk in schools. Milk provides essential nutrients that help students stay nourished, focused, and energized. ??? Join us in raising a glass to the benefits of milk and its role in nurturing young minds. Let's ensure every child has access to this nutrient powerhouse! ?#gonnaneedmilk #milk #schools #worldschoolmilkday #beverage

MilkPEP is partnering with Dairy Management Inc. to amplify the important role of milk (and dairy) for early brain development during the critical period between conception and a child's 2nd birthday. Milk provides 7 of the 14 nutrients identified by the American Academy of Pediatrics as critical building blocks for brain development, including iodine and vitamin B12. ?? Learn more about this collective industry effort to inform and educate both consumers and healthcare providers in Dairy Processing: https://lnkd.in/ecaxDcAA #gonnaneedmilk #dairy #milk #dairymilk #dairyindustry

?? MILK VOLUME IS UP! ?? In period 8 of the monthly milk sales topline, retail volume for total milk is up +0.2% due to strong growth in the value-added and flavored segments. To get the full download, login (or request access) to MilkPEP’s member-only Resource Hub: https://lnkd.in/eyJYkZ6n #gonnaneedmilk #dairy #milk #data #trends

If your brand wants to engage youth audiences and you’re not playing in the gaming space – it’s time to start! ?? Understand the significance of gaming and how to leverage it as a marketing channel for your brand's success in MilkPEP’s blog, “Milk in Gaming: A Critical Marketing Channel for Reaching Youth”. Read the 2-minute blog here: https://lnkd.in/emZaiAA7 #gonnaneedmilk #milk #blog #gaming #youth

Whether you’re a regular gamer (or haven’t played one since Nintendo Game Boy first launched), this #NationalVideoGameDay, don’t be surprised if you see cows and dairy farmers on your next click. Voices in the dairy industry like our friends at Dairy MAX Inc. and MilkPEP are entering the gaming world reaching Gen Z and millennials where they’re at — through video games. Dairy MAX partnered to create a video game mode where you can assume the role of a dairy farmer and build your own virtual farm on Fortnite?’s Farm Tycoon, and MilkPEP is sponsoring the first-ever #MilkCup trophy, where trios of the best women-only Fortnite players will attempt to outlast one another, over four events, on Saturday, Oct. 5. Earlier this year, we jumped into the gaming world with a fun retro 8-bit game where players drove a milk tanker, collecting cow pies and food scraps to power up and earn points — all while learning about our farmers' dedication to the environment. The game was a big hit! Nearly 50,000 people visited our site and more than 240,000 joined in on the fun. Almost half of the players came back to play again! Video games are an unexpected new world for dairy farmers to connect with people and teach them where their food comes from. “Games provide a window into the world of dairy farming,” says DFA farmer-owner and Dairy MAX board member Ryan Schapp. “By meeting them where they are, we’re excited to get young gamers connected to the dairy industry and teach them what we proudly provide for them.” Dairy MAX is also partnering with well-known esports athletes to share how dairy fuels their competitive gaming experience on Instagram, Twitter, TikTok and Twitch. “Dairy and gaming might not seem like a natural fit, but we are making connections that will impact the industry for generations,” Ryan says. An avid gamer himself, Ryan favors Fortnite and was instrumental in helping playtest the dairy farming mode of Fortnite’s Farm Tycoon expansion. So, remember the next time you power on, a dairy farmer just might be your player two. We are #DFAProud of our farmer-owners, who level up with technology for the benefit of their family farms and the future of the industry. We hope to see more new and exciting means of sharing all the possibilities of dairy with every generation.