milkmade is always down with titillating convos. Glad to see the 'girls' front and center on game day. Many thanks to ?Heidi Solomon-Orlick for featuring Novartis' ad on #BreastCancer and shifting focus from *on* the ladies to *for* the ladies. Women and our health deserve the attention our bodies receive. PSA: We're more than the sum of our 'parts.' ???? #superbowl #superboobs #Feelitonthefirst #CancerScreening #BreastCancerScreening #WomensHealth
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Boobs got some attention on game day… But not in the way you think! There will be a lot of debate today about which ad was the best Super Bowl commercial. ?? Hands-down, for me, was the Novartis “Your Attention, Please” ad which brought awareness to breast health and the importance of early screening! It was not only a great commercial, but it was brilliant marketing. Super Bowl LVIII drew the most ever female viewers, topping 58.8 million, up 9% from last year. Women accounted for approximately 48% of total viewership, which exceeded 100 million! The ad claims that 6-million of these women will be diagnosed with breast cancer in their lifetime (about 1 in 10). That got my attention for sure. ?? I have to say that I love to see breast health getting this kind of positive exposure. Novartis flipped the script and the ad will save lives 4-sure. To view the ad click here and scroll: https://lnkd.in/e79Bvim6 Now that I’ve got your attention ????, visit https://lnkd.in/e8APQM9K to learn more! P.S. Bravo to Hailee Steinfeld and Wanda Sykes! #adbowl #superbowl #breastcancer #womenover40