Mile

Every publisher knows identity is becoming more important, but not everyone is sure they’ve gotten it right. As the ecosystem shifts away from third-party cookies, the natural response is to add multiple ID solutions. But that’s where things get complicated. The Problem? ?? UID Variability: ?Each UID may use different methods to identify users, leading to performance differences. Some UIDs perform better in specific environments, making results inconsistent. ?? Performance Tracking Challenges: ?Data from multiple UIDs can become fragmented and inconsistent. Without a standardized way to compare performance, understanding which solutions are delivering the best results is difficult. The Solution: ?? A well-maintained first-party ID graph unifies identity signals, enriching bid requests with clean, deduplicated data. ?? Structuring UID performance data lets publishers measure effectiveness, and act before revenue is impacted. No more guesswork, just clear insights and actionable data. If you’re working through identity complexity, we’re happy to show you how?Mile?fits into the stack

We joined the AdTech Economic Forum for a full day of panels, deep-dives, and hallway conversations - tuning into the ideas shaping where ad tech goes next. Our CEO, Vijay Kumar, was on-ground, taking part in the conversations that matter. Here’s what stood out: ?? AI is reshaping creative and monetization - adapt or fall behind. ?? The old web’s dying - build for what’s next, not what’s broken. ?? Sell-side ‘decisioning’ is the new AdTech frontier, optimizing early. ?? Prove your worth (JYE): if a CMO won’t pay, rethink everything. ?? User experience beats AI - or you don’t deserve to exist. ?? Investors want profit + AI, as AdTech’s stigma fades. It’s rare to get this level of insights in one day. Glad we got to be a part of such an incredible event and meet so many amazing folks! #AdTech #AdTechEconomicForum #Programmatic

?? One of the biggest traps in post-cookie ad tech? Treating ID solutions like a checklist. Ziv Mishan explains why real uplift doesn’t come from stacking - It comes from smart, strategic application. ?? Watch the clip. Link to the full conversation in comments. #WebWithoutWalls #Addressability #PublisherStrategy #AdTechInsights #ProgrammaticAdvertising #cookies

“It’s not where the audience came from, it’s what happens when they get there.” The MFA debate is far from over - but Ziv Mishan, drops a perspective that cuts through the noise. Grateful to have him share his POV on a topic as critical as this. Full episode link in the comments ????? #WebWithoutWalls #AdTech #MFA #PublisherMonetization #ProgrammaticAds

Real Talk from Programmatic Leaders: The top 3 nightmares keeping them up at night. ? Data Fragmentation Juggling multiple dashboards to track fill rates, CPMs, and viewability - only to realize you still don’t have the full picture. ?Sudden Revenue Dips Changes in performance can slip under the radar without real-time alerts, leading to avoidable losses. ?Team Burnout Even a seasoned Ad Ops crew gets stretched thin when they’re constantly piecing together data and troubleshooting at all hours. These challenges plague publishers of all sizes. Even the most sophisticated setups can crumble under data chaos or unexpected performance drops. How to Tackle Them - Without Losing Sleep ? Unify Your Data Centralizing metrics from multiple demand sources is crucial for spotting issues quickly. The fewer dashboards you have to juggle, the faster you can identify anomalies and opportunities. ?Enable Actionable Alerts Set custom notifications to catch sudden dips in fill rate or CPM. When key metrics shift, you’ll know immediately instead of finding out days later. ?Test, Refine, Succeed Implement a lightweight A/B testing framework that lets you experiment without risking your entire setup. Validate what truly works, then scale those wins confidently. ?Lean on Hands-On Support Sometimes you need expert help beyond what a standard platform can provide. Having ad tech and Ad Ops support at your fingertips means your team doesn’t have to tackle every issue alone. We've seen these challenges firsthand. Mile was built to take the pressure off, giving you a clearer view of your data, catching revenue risks early, and providing expert support when it matters most. Has your team wrestled with the same challenges? We’d love to about your experience and see if there’s a better way forward. ??

??? Had a blast on ?????? ?????????????? ?????????? talking about what really moves the revenue needle - covering everything from revenue diversification and leveraging assets to working with data, SPO, and even the MFA debate (yes, we went there!). Big thanks to Vijay Kumar and the team for having me! Catch a sneak peek below, full episode drops tomorrow. #Kueez #Monetization #Adtech

In Ad Tech, everyone claims they’ll boost yield, maximize fill, and unlock hidden revenue. But what actually works? This episode with Ziv Mishan, VP of Revenue at Kueez, cuts through the noise to break down the real shifts in programmatic monetization that publishers need to pay attention to. ?? Ziv’s Hot Takes: ?? Resellers aren’t the problem - bad resellers are. ?? CPM is the most overrated metric in Ad Tech. ?? Not all paid traffic = MFA. ?? Revenue diversification isn’t optional - it’s survival. ?? The best optimizations aren’t the flashy ones - they’re the ones no one talks about. ?? Sneak peek: Watch Ziv break down why CPM is broken and what should replace it in the video below. ?? Watch the full episode, link in comments. #AdTech #Programmatic #PublisherRevenue #WebWithoutWalls #Podcast

Thank you for joining us Ziv Mishan This was fun!

??? Web Without Walls | New episode dropping tomorrow! Ziv Mishan, VP Revenue at Kueez, joins Web Without Walls to challenge how publishers think about resellers, identity, and yield optimization - focusing on real incremental value beyond unique demand. From SPO and data enrichment to the evolving MFA debate, this conversation breaks down what actually moves the revenue needle. Catch a sneak peek below, full episode drops tomorrow. #AdTech #PublisherMonetization #WebWithoutWalls #Programmatic #Publisher #MFA

?? Mile is headed to #AdTechEconomicForum 2025! Our CEO, Vijay Kumar, will be on the ground, engaging in conversations about the future of ad tech, from AI-driven innovations to navigating market shifts like curation and beyond. If you're attending, let’s connect! Whether it’s about unlocking new revenue opportunities or debating the best chocolates in town, we’d love to chat :)