Mile Marker

Big News: Mile Marker Has Arrived! We're redefining media buying for middle-market brands ready to scale. By bringing together the expertise of Cage Point and PlusMedia, Mile Marker is built to drive smarter, more transparent, and results-driven media investments. No black boxes. No wasted spend. Just strategic media buying that delivers. Thank you to Digiday for sharing our story! Excited for what’s ahead. ?? Read more: https://lnkd.in/eQ6f4SCv #MileMarker #MediaBuying #Advertising #MarketingInnovation #GrowthMarketing #Digiday

When it comes to media planning, what keeps you up at night? Vote below!

We're Growing! Mile Marker is looking for an Associate Director, Biddable to lead and optimize paid media campaigns across search, social, and retail networks. If you have a passion for data-driven strategy, team leadership, and delivering real business impact, we want to hear from you! ?? Remote/Hybrid | HQ in NYC ?? 6-9 years experience | Agency experience preferred Ready to make your mark? Apply today! ??https://lnkd.in/gB2bPkRf #Hiring #DigitalMarketing #BiddableMedia #MarketingJobs #JobOpening #MileMarker

We're Growing! Mile Marker is looking for an Associate Director, Biddable to lead and optimize paid media campaigns across search, social, and retail networks. If you have a passion for data-driven strategy, team leadership, and delivering real business impact, we want to hear from you! ?? Remote/Hybrid | HQ in NYC ?? 6-9 years experience | Agency experience preferred Ready to make your mark? Apply today! ??https://lnkd.in/gB2bPkRf #Hiring #DigitalMarketing #BiddableMedia #MarketingJobs #JobOpening #MileMarker

Is the legacy agency model built for today’s brands? We certainly don't think so. In today's piece for Association of National Advertisers, CEO, Scott Shamberg breaks down why traditional holding companies prioritize scale over strategy—and how modern marketers can chart a better course forward. From transparency to talent to tech, it’s time to rethink what true client-first partnerships look like. A must-read for marketers navigating the evolving agency landscape. Check it out here:?https://lnkd.in/gu5Vxiae #Marketing #AgencyModel #ThoughtLeadership #FutureOfAgencies

If we missed you at #eTailWest or #RampedUp, we hope to see you next week in Nashville at Digiday's Media Buying Summit. We're excited to dive into the future of media, data, and ad buying strategies. If you're attending, let’s connect and talk about how Mile Marker is helping brands navigate the evolving media landscape. #DigidayMBS #MediaBuying #DigitalAdvertising #MileMarker

That’s a wrap on #eTailWest and #RampUp! We had a great time connecting, learning, and diving into the latest in retail and marketing innovation. Key trends we saw across both events: ?? Retail is evolving – Omnichannel, AI, and video commerce are driving engagement and conversions. ?? Agility wins – Interoperability across platforms is key, and Cross-Media Measurement is changing how brands track performance. Excited to bring these insights (and more) back to our team and clients. Let’s connect if you want to chat about how to lean into these trends! #RetailInnovation #eCommerce #Omnichannel #AI #VideoCommerce #MarketingTech

Big themes from Day 1 at eTail. Build brand trust through authenticity, consistency, and aligned values. Take your time. Trust takes time. Use top of funnel media to do top of funnel media things. Drive awareness and visits - in store and online. Pick the KPIs that align with the channel. Moments matter. A mattress company connected with gamers by pointing out that as they get tired, they lose more. Sleep better = Win more. Sometimes the emotional connection is right in front of you. Test without fear. Build losing money on your first try into your model. a.k.a you learn the most when you fail. You can’t pour from an empty cup - or you can’t convert from an empty funnel. You need to fill the top with brand media so performance channels can accelerate conversions at the bottom. eTail? #etail25 #retail #ecommerce #media

We're excited to be at #eTailWest all week! Want to connect? ?? Catch our CEO Scott Shamberg at 3:15pm PT Track 5: Panel: Brand Marketing + Performance Marketing: Combining The Two For Exponential Success ?? Or stop by booth #450 to say hi to our team at eTail?

Are You at eTail West? Let’s Talk Marketing Innovation! Stop by Booth 405 to chat about your marketing needs and explore the latest innovations shaping the future of retail marketing. Whether you're looking to optimize customer engagement, refine your digital strategy, or discuss fresh ideas, our team at Mile Marker is here to help. Drop by and say hello, or fill out this form o set up a time to meet: https://lnkd.in/gnyKF9nU #eTailWest #RetailMarketing #MarketingInnovation #CustomerEngagement #DigitalMarketing #MileMarker