MikMak

?? Big News: MikMak and TrackStreet are joining forces to help brands drive unprecedented, profitable growth? ?? This game-changing partnership combines MikMak’s commerce enablement and analytics with TrackStreet’s industry-leading brand protection. Why? So that multichannel brands worldwide can ensure every marketing dollar spent and channel connects to in-stock products… And that those products are being sold by approved retailers at the right price points and locations. ?? Learn more:? https://lnkd.in/gyPEecvT ??? Read the full press release: https://lnkd.in/dE4wEeQp #eCommerce #MikMak #TrackStreet #BrandProtection #CommerceEnablement

?? What does the MikMak crystal ball predict for 2025? ? Consumers are choosing healthier options and spending more consciously across key categories. Brands must stay ahead by understanding the evolving preferences and appealing to what shoppers want. Read our new guide to learn more: https://lnkd.in/g8ZUWsKZ #eCommerceMarketing #2025Trends #NewYear #BetterForYouBrands

?? Check out the latest Brand eComm Insights Newsletter Subscriber Exclusive! This issue features Grocery, Alcohol, Personal Care, and Health & Wellness insights from our New Year, New Me Guide, with a special focus on 'Better for You' product offerings. We also include information on the new MikMak Insights API, a special report from our friends at ecommert?, and an exclusive interview with PepsiCo's Meghan Archer ?? Subscribe via email: https://lnkd.in/gwYEn3sT #eCommerce #2025Marketing #NewYearNewMe #DryJanuary #HealthandWellness #HealthyLiving #HealthTrends #HealtheCommerce #Grocery #Alcohol #FoodandBeverage #NonAlcoholicDrinks #PersonalCare #PersonalCareMarketing #eCommerceMarketing #Pepsico

?? How can Consumer Electronics brands maximize their marketing and media investments to drive eCommerce growth? Discover strategies, insights, and trends in Europe and the U.S. to boost your brand sales. ?? Get the report now: https://lnkd.in/eAnaDZwh #eCommerceMarketing #ConsumerElectronics #BrandPerformance?

?? The Cyber Five is almost here! ?? From Thanksgiving to Cyber Monday, this is the busiest week in eCommerce and commerce media. I’ll never forget my time at a major retailer when the website crashed on Thanksgiving. It wasn’t just a technical issue — it meant no Thanksgiving for the eCommerce, product, engineering, paid media, and social teams scrambling to fix it. Here are my (and MikMak's) Cyber Five predictions for this year: 1?? Flat sales volumes compared to last year 2?? Meta remains the #1 source of referral traffic to retailers 3?? TikTok will surpass Google in driving referral traffic to retailers 4?? Walmart will keep its spot as the #1 retailer, outperforming Amazon To all the eCommerce, media, retailer, brand, agency, and tech professionals on the front lines this week — we see you. Your hard work powers the backbone of the digital economy. ?? Best of luck during 2024’s Cyber Five! ?? Check out my video for more insights and trends. And tell me, do you agree with these predictions?

In this episode of the BRAVE COMMERCE Podcast, Matthew Graham, Global Chief Marketing Officer at Mars Food & Nutrition, joins co-hosts Rachel Tipograph and Sarah Hofstetter to discuss how Mars balances its iconic legacy with innovation to meet modern consumer demands. Together, they explore: ? How Mars integrates tradition with modernity to stay relevant in a competitive market ? The role of data-driven consumer insights in uncovering trends and shaping consumer-centric campaigns ? How innovation drives growth by creating products and campaigns that meet evolving consumer expectations ?? Listen here: https://lnkd.in/gUWEYu-7 #ConsumerInsights #Innovation #CPGMarketing #Mars #MarketingPodcast #BRAVECOMMERCE

?? MikMak wraps up a year of innovation with a exciting API release! This update brings deeper insights and seamless integration to help brands drive even greater success in 2025. ?? Read the blog to learn more: https://lnkd.in/g6DdGyz9 #eCommerceMarketing

"...the top of the funnel can’t be ignored either, especially now that sales volume is down among many brands. Publishers with CTV inventory should lean into the fact that they can help drive sales and attract new customers. To bring new consumers into the funnel, you need to be top of mind.” - Rachel Tipograph, MikMak Founder & CEO ? Learn more about the impact of CTV advertising, as discussed at Paramount Advertising's Performance Now Summit, in this article from Victoria McNally of AdExchanger: https://lnkd.in/gkrTXngi ?? Also learn more about full-funnel marketing and top-line growth in our recent eBook here: https://lnkd.in/g3YFVdMi #eCommerceMarketing #CTV #CTVAdvertising #TopLineGrowth #AdSpend

Our Global CMO Matthew Graham sat down with Rachel Tipograph and Sarah Hofstetter for the BRAVE COMMERCE Podcast. They cover everything from our new innovations such as Ben’s Original ready meals with big, bold flavours, to the rise of #foodtiktok and how we’re adopting a human-to-human approach in our brand communication, and the uniqueness of our agency model that we’ve called 'The Kitchen'. The conversation touches on the way food is changing and the importance of playing to local nuance with local flavours, but that we also recognise that there are common meals eaten around the world that will continue to stand the test of time. It’s a great listen! You can check it out here - https://apple.co/4fBa50Y #BetterFoodTodayABetterWorldTomorrow #BraveCommerce #proudlyMars?

?? Big News: MikMak closes out 2024 with the launch of the new MikMak Insights API ?? The API connects commerce metrics like Purchase Intent and Attributable Sales directly into platforms like Tableau and PowerBI, transforming fragmented data into holistic, real-time insights that drive profitable growth. 2024 has been a landmark year of innovation at MikMak, and we have way more in store for 2025. ?? Learn more: https://lnkd.in/gyPEecvT ??? Read the press release: https://lnkd.in/gZNTKsqz #eCommerce #CommerceIntelligence #DataAnalytics