MikMak

?? Big News: MikMak and TrackStreet are joining forces to help brands drive unprecedented, profitable growth? ?? This game-changing partnership combines MikMak’s commerce enablement and analytics with TrackStreet’s industry-leading brand protection. Why? So that multichannel brands worldwide can ensure every marketing dollar spent and channel connects to in-stock products… And that those products are being sold by approved retailers at the right price points and locations. ?? Learn more:? https://lnkd.in/gyPEecvT ??? Read the full press release: https://lnkd.in/dE4wEeQp #eCommerce #MikMak #TrackStreet #BrandProtection #CommerceEnablement

In this episode of the BRAVE COMMERCE Podcast, Matthew Graham, Global Chief Marketing Officer at Mars Food & Nutrition, joins co-hosts Rachel Tipograph and Sarah Hofstetter to discuss how Mars balances its iconic legacy with innovation to meet modern consumer demands. Together, they explore: ? How Mars integrates tradition with modernity to stay relevant in a competitive market ? The role of data-driven consumer insights in uncovering trends and shaping consumer-centric campaigns ? How innovation drives growth by creating products and campaigns that meet evolving consumer expectations ?? Listen here: https://lnkd.in/gUWEYu-7 #ConsumerInsights #Innovation #CPGMarketing #Mars #MarketingPodcast #BRAVECOMMERCE

?? MikMak wraps up a year of innovation with a exciting API release! This update brings deeper insights and seamless integration to help brands drive even greater success in 2025. ?? Read the blog to learn more: https://lnkd.in/g6DdGyz9 #eCommerceMarketing

"...the top of the funnel can’t be ignored either, especially now that sales volume is down among many brands. Publishers with CTV inventory should lean into the fact that they can help drive sales and attract new customers. To bring new consumers into the funnel, you need to be top of mind.” - Rachel Tipograph, MikMak Founder & CEO ? Learn more about the impact of CTV advertising, as discussed at Paramount Advertising's Performance Now Summit, in this article from Victoria McNally of AdExchanger: https://lnkd.in/gkrTXngi ?? Also learn more about full-funnel marketing and top-line growth in our recent eBook here: https://lnkd.in/g3YFVdMi #eCommerceMarketing #CTV #CTVAdvertising #TopLineGrowth #AdSpend

Our Global CMO Matthew Graham sat down with Rachel Tipograph and Sarah Hofstetter for the BRAVE COMMERCE Podcast. They cover everything from our new innovations such as Ben’s Original ready meals with big, bold flavours, to the rise of #foodtiktok and how we’re adopting a human-to-human approach in our brand communication, and the uniqueness of our agency model that we’ve called 'The Kitchen'. The conversation touches on the way food is changing and the importance of playing to local nuance with local flavours, but that we also recognise that there are common meals eaten around the world that will continue to stand the test of time. It’s a great listen! You can check it out here - https://apple.co/4fBa50Y #BetterFoodTodayABetterWorldTomorrow #BraveCommerce #proudlyMars?

?? Big News: MikMak closes out 2024 with the launch of the new MikMak Insights API ?? The API connects commerce metrics like Purchase Intent and Attributable Sales directly into platforms like Tableau and PowerBI, transforming fragmented data into holistic, real-time insights that drive profitable growth. 2024 has been a landmark year of innovation at MikMak, and we have way more in store for 2025. ?? Learn more: https://lnkd.in/gyPEecvT ??? Read the press release: https://lnkd.in/gZNTKsqz #eCommerce #CommerceIntelligence #DataAnalytics

What's the biggest growth opportunity for #CTV? Attribution. Thank you to our attendees and speakers for making #PerformanceNow a hit. Together, we're driving the future of CTV and its impact on performance. We look forward to continuing to develop solutions, engage with partners, and deliver tools that can help us blend awareness and outcomes.

HEY LinkedIn! I’m trying something new here… Each week, I’ll post a video based on what MikMak and I’m seeing globally across 2,000 brands and 7,000 retailers. Sometimes what I say will be controversial, what’s the fun in always being agreeable? This video is about the top 3 challenges I believe brands will have to navigate in 2025: 1?? Profitability Takes Center Stage: I talk Trump’s proposed tariffs and consumers’ price sensitivity 2?? Driving Volume Sales Through Upper Funnel Strategies: This may be controversial, “If retail media spend is increasing, how are volume sales down?” I also cover continued changes in data privacy 3?? Gaining Consumers For Life: I explore how consumer value is irrational today, while some part of the playbook remains the same... social-first Leave a comment below or DM to let me know what you think!

???? Where do the Beauty & Personal Care shoppers frequently check out? ??? MikMak's latest benchmark guide reveals the top retailer in five key markets: United Kingdom ????, France ????, Germany ????,? Spain ????, and Italy ???? Unlock even more benchmarks and insights—dive into the full report now!? https://lnkd.in/eP9Gmiek #eCommerceMarketing #BeautyIndustry #PersonalCare #HolidayMarketing #DigitalStrategy

In this episode of the BRAVE COMMERCE Podcast, Meghan Archer, Vice President of Digital Commerce Sales at PepsiCo, joins co-hosts Rachel Tipograph and Sarah Hofstetter to discuss her journey and approach to digital transformation. Together, they explore: ? How curiosity and comfort with ambiguity are essential for success in the fast-paced world of digital commerce ? PepsiCo’s omnichannel transformation, driven by a blend of talent, technology, and strategic end-to-end thinking ? The importance of strong partnerships and a focus on fundamentals like in-stock availability for sustained success across digital and in-store channels ?? Listen here: https://lnkd.in/gxZq4sxN #DigitalTransformation #CPG #eCommerce #PepsiCo #MarketingPodcast #BRAVECOMMERCE