MikMak

?? Big News: MikMak closes out 2024 with the launch of the new MikMak Insights API ?? The API connects commerce metrics like Purchase Intent and Attributable Sales directly into platforms like Tableau and PowerBI, transforming fragmented data into holistic, real-time insights that drive profitable growth. 2024 has been a landmark year of innovation at MikMak, and we have way more in store for 2025. ?? Learn more: https://lnkd.in/gyPEecvT ??? Read the press release: https://lnkd.in/gZNTKsqz #eCommerce #CommerceIntelligence #DataAnalytics

??? Team MikMak had a blast connecting with brands and sharing insights at Shoptalk in Vegas this week! ?? Watch the clip below for an interview with MikMak's Founder & CEO Rachel Tipograph, and Shoptalk's Ben Miller on Shoptalk TV, brought to you by Meta. #eCommerceMarketing #Shoptalk

On the latest episode of the BRAVE COMMERCE Podcast, hosts Rachel Tipograph, Founder and CEO of MikMak, and Sarah Hofstetter, President of Profitero, sit down with Brad Feinberg, VP of Media, Digital, and eCommerce at Molson Coors Beverage Company, to explore how his team is transforming traditional marketing structures. Together, they explore: ? How Molson Coors treats brand and performance as one strategy ? Why combining media, creative, and eCommerce leads to faster results ? The secrets behind launching a Super Bowl campaign that converts ?? Listen here: https://lnkd.in/gfU3T5Bi #CPGMarketing #eCommerceMarketing #RetailMedia #DigitalTransformation #BRAVECOMMERCE #MarketingPodcast

? #ThrowbackThursday to BRAVE COMMERCE Live 2024. Big ideas were shared and bold strategies were unpacked. If you couldn’t make it last year, make it this year. ?? Join us virtually from your home or office on May 20 for MikMak’s Commerce Growth Summit and learn how top brands are: ? Gaining real-time customer insights ? Bridging IT and commercial teams ? Driving sales with full-funnel strategies Plus, get a first look at MikMak’s latest innovations. ??? Request your ticket now to stay ahead in 2025 and beyond: https://lnkd.in/gFWAzBRb #CommerceGrowthSummit #eCommerceMarketing #MarketingEvent #Commerce #MikMak

Pet owners are shopping online more than ever, so where are they buying? Data from the MikMak Shopping Index reveals the top retailers for Pet Care in the UK and Spain. The Pet Care industry is growing fast, and these retailers are setting the bar high! Want to see how your brand can tap into this growing market and accelerate sales? ?? ?? Book a demo with us today to uncover actionable insights and strategies to boost your retail performance: https://lnkd.in/eHQcDWKp #PetCare #RetailTrends #DataDrivenMarketing

"You're not a real business until you're in The New York Times." That’s what my grandfather used to tell me when I first started MikMak 10+ years ago. He’s no longer with us, but today is one of those pinch me moments I wish I could share with him. MikMak is on the front page of today's The New York Times business section. Even the most esteemed newspaper in the world turns to us to help make sense of how advertisers are investing their dollars amidst all the volatility. The punchline? Brands are back on TikTok—and the smart ones are relying on data, not headlines (yes, I get the irony here ??). "Ad spending on the platform appears to have recovered this month. Many major brands had paused their marketing on the platform before the ban in January and did not fully return in February, according to data from MikMak, a software company that tracks which ads lead to retail sales for more than 2,000 brands. The law required app store like Apple’s and Google’s to remove TikTok, and those companies did not?reinstate it until mid-February.?So far in March, MikMak has seen advertising traffic from TikTok return to the same level as in the fourth quarter. “There’s really no channel out there that does everything that TikTok does, and until brands are told otherwise that they can no longer spend dollars there, they will,” said Rachel Tipograph, chief executive of MikMak. Here’s the full article: ?? https://lnkd.in/ebPPz5j2

"Ad spending on the platform appears to have recovered this month. Many major brands had paused their marketing on the platform before the ban in January and did not fully return in February, according to data from MikMak, a software company that tracks which ads lead to retail sales for more than 2,000 brands." ??? Read the most up-to-date findings on the looming U.S. TikTok ban in this recent article from Sapna Maheshwari of The New York Times. #TikTok #SocialMediaMarketing #Advertising #TikTokBan #eCommerceData #eCommerceMarketing

"Amazon?weathered the February 28 economic boycott better than rival?Walmart?and delivery service?Instacart, per?Industry KPI?online traffic data from?MikMak." Read more on the results we saw from the February 28 economic boycott from Karen Jacobs, PMP of EMARKETER. #eCommerceAnalytics #eCommerceData #EconomicBoycott

?? Don't miss the MikMak team, Rachel Tipograph, and BRAVE COMMERCE Podcast this week at Shoptalk! ??? What are you most excited about attending at this year's event?

?? On the latest episode of the BRAVE COMMERCE Podcast, hosts Rachel Tipograph, Founder and CEO of MikMak, and Sarah Hofstetter, President of Profitero, sit down with Josh Hackbarth, CMO of MGA Entertainment, to discuss the future of toy marketing and consumer engagement. Listen to learn: ? Why emotional connections matter more than ever in the toy industry ? How MGA taps into nostalgia, cultural trends, and social virality ? The growing influence of adult collectors and digital engagement ?? Listen here: https://lnkd.in/g8TahqWv #ToyIndustry #BrandMarketing #RetailMedia #eCommerceMarketing #BRAVECOMMERCE #MarketingPodcast