MIGHTY ALLY

Your fundraising dreams won’t make a difference. Nor will your strategy. Not without establishing internal routines to get it done. Because raising a lot of money requires two things: ?? ?????? ???? ?????? (????????????????) ? ???? ?????? ???? ???????? (??????????????) “Vision without action is a daydream.” And goals can guide, but routines realize funding. ??????

Donors don’t care as much as you. (About all the little details of your work.) Instead, remember that fundraising is “not for those who need to demonstrate their expertise and who think everyone else should be just as interested in their field as they are,” says Jeff Brooks. He continues with a telling example. ? “One of the great fundraising offers is the $1.79 meal. It’s a great offer because it’s specific, it’s something that’s in the life experience of your donor — and it’s cheap.” Many nonprofits that could use this simple fundraising message do much more than serve meals, Brooks says. “But donors want solid, simple, clear offers they can understand. Are you willing to say, ‘Sorry, Ms. Donor. We don’t want your money until you comprehend our programs in all their complex fullness.’” “That’s an expensive attitude. It’s one some nonprofits take.” Pride complicates. Clarity converts. Don’t impress. Inspire. ??????

Global South leaders face a funding desert. 260,000 foundations — just 47 in Africa. And only 583 grantmaking institutions in India, none identified in Southeast Asia, with a mere 859 across Latin America. Meanwhile, 95% are based in Europe and North America. It’s “a hierarchy, within which the Global North does the giving, and the Global South mainly does the receiving,” says Ayo Adene. “... we are stuck in a premise loop, like a bad dream, in which the only solution is to wake up.” Swipe right to learn more. Because real localization = local leaders ?????? local funding. ?????? ______________________________________ Follow Kevin L. Brown to get fundable & findable. Then repost ?? to help your network.

?? 21 sites for nonprofit learning. Many FREE. ?? I spent weeks studying them all. And there are hundreds of platforms to improve your fundraising, communications, leadership, financial management, board governance, and more. So get my top 21 list below. ? View full-screen to download the links. Then repost ?? to help upskill your network. P.S. Which e-learning platforms would you add? ??????

Marketing communications is one half of being findable. Learn more on our blog: Messaging and storytelling, visual identity, website strategy, channels, corporate partnerships and CSR — to maximize funding. https://lnkd.in/d5eAAhUV

You probably don’t have a marketing plan. Or a strategy to be findable. No shame. But what’s the solution? At least start with this magic formula: ???????????? (??????????????????????), ???? ?????? (?????????? ??????????????) ?????? ???? ?????????? (???????? ????????????????) ?????? (?????? ????????????????) ???? ?????????? ???? (?????? ????????). ? It’s modeled after my viral one-sentence theory of change. Swipe right to see client examples. Repost ?? to help your network. Then share your one-liner below. ??????

Run, Don't Walk! Kevin L. Brown's highly anticipated book 'Fundable & Findable' hot off the press!

A power move for your next pitch: Tell donors why the idea might ?????? work. This tactic does five things. ? 1?? Shows your humility vs. many boastful leaders 2?? Surprises donors positively (stories need suspense) 3?? Indicates that your idea is big enough to potentially fail 4?? Makes it hard to find objections, letting you share remedies 5?? Builds trust and shifts the pitch to a collaboration on solutions I used to admit to funders that MIGHTY ALLY was a crazy idea: a world-class brand agency like in the private sector for small nonprofits with limited budgets. ?????????????? ?????? ???????? ???????????????? ?????? ???? ?? ??????????????. “Going into an investor meeting with only the rainbows and puppies of your business means that you are setting yourself up for failure,” says Adam Grant. He continues on the Acumen Academy blog. “Acknowledge in your pitch that your idea is imperfect. Your investors might actually be convincing themselves that the problems you outlined are not so big.” Reveal risks. Raise the trust. Reap the rewards. ??????

Sharing this content and writing this book is how we scale impact at Mighty Ally. By democratizing brand and funding expertise, we equip nonprofit leaders everywhere to fix their fundraising. This is part of our theory of change. And the latest tool in our arsenal (this book) launches in a month. Join us at Skoll on April 2.

Want to attend a great event during Skoll Week? The Sidebar is the place for you. Over the next weeks, we will be posting events on our Luma events calendar. These are community-sourced events coming from all corners of the impact space. Events for you, and by you. Kevin L. Brown is leading our first scheduled event. If you're an impact professional using LinkedIn, you know Kevin and MIGHTY ALLY. His content is helpful, insightful, and unique. He shares reflections on the function (and disfunction) of our space and also helps people understand how to make their missions more visible and fundable. He is launching his new book at The Sidebar on April 2. In a time where overseas development assistance is rapidly disappearing, we all need help mobilizing resources. This is why this book launch is so timely. The book is called, "Fundable & Findable:?The Brand-New Way to Fix Your Nonprofit Fundraising." Sign up now for a free copy of this awesome book. The first 100 people to arrive at the book launch will receive a free limited edition copy of Fundable & Findable, courtesy of Dovetail Impact Foundation. Register now to add this event to your calendar and show up early on Apr 2 to make sure you get a place (and a book). Sign up for the session and subscribe to The Sidebar events calendar here: https://lu.ma/sidebar We will be posting new events to this calendar every day for the next three weeks. Hope to see you all there!