Microcasting, Inc.

September always feels like a fresh start—summer adventures winding down and a new focus on what’s ahead. At Microcasting, we're excited to help businesses prepare for this seasonal transition by launching our new AI Q&A feature, Microcasting Answers. We’ll be sharing more in the coming weeks, and I can't wait to show you how it’s going to change the game for content accessibility, learning and the customer experience. As for the lives of those at Microcasting, Huw Roberts and I are getting our kids back to school, Ken Burke is busy transitioning his garden for the winter (did you know he has a real passion for gardening and a green thumb?), and Neil Evans is looking forward to those cozy fall evenings on the beach in SoCal with his wife. We’re all in transition, both personally and professionally, feeling happy and fulfilled. How are you welcoming the new season? Share with us what you are looking forward to! #LivePassionately #Life #Success #AI

?????? ?????? ?????????? ???? ?????? ???????? ?????? ???????????? ???????????????? ??????????????? ?????? ????????... Let’s be honest—creating a training course can sometimes feel like you’re stuck in a never-ending cycle of scripting, recording, editing, and repeating. It can take forever, and by the end, it might even feel a little too polished, too forced. But what if I told you there’s a way to make the process smoother, faster, and more natural? ?????????????????????? ?????? ?????????????????? ??????????????????... This method takes the pressure off traditional course creation and brings out the best in your content by making it feel more like a conversation than a lecture. It’s faster, it’s easier, and most importantly, it’s super effective for learners. Here’s why the Interview Technique might just be your new favorite tool: ??. ???????????????????????? ???? ?????? Instead of spending hours scripting every word, this technique allows you to create content that feels authentic and engaging. By structuring your course around an interview, you can capture genuine insights and stories, making your content feel more like a natural conversation than a rigid script. ??. ???????? ???????? ?????????????? ?????????????????????? ?????????????? Traditional course creation can take weeks—sometimes months. With the Interview Technique, you can significantly cut down on that time. The interview format allows you to quickly and efficiently produce content that’s high in value but low in production hassle. ??. ???????????? ???????????????? ???? ?? ???????????? ?????????? Learners connect more with content that feels real and relatable. The conversational style of the Interview Technique helps keep your audience engaged and makes it easier for them to absorb and retain the information you’re sharing. Like to see how it’s done? We’re offering a free course that guides you through the Interview Technique step-by-step, so you can start creating courses that are as easy to produce as they are effective. Grab it here: https://lnkd.in/gMErZxCu #eLearning #InterviewTechniques #CourseCreation #OnlineLearning

Welcome to the final post in our series, "?????????????????? ???????????????? ??????????????: ?????? ?????????? ???? ?????????????????? ???????????????????? ?????? ????????????????." Congratulations! You’ve onboarded your customers and trained them like a pro. But here’s the thing—just like your grandma’s cookie recipe, there’s always room for a little tweak here and a dash of improvement there. In this final post of our series, we’ll show you how to keep your customers’ success from going stale by measuring what matters and making continuous improvements. Let’s face it, no one wants a half-baked program! Here’s how you can do just that: ?????? ??: ???????? ???????? ?????? ??????????????: Tracking the right metrics is crucial to understanding how well your onboarding and training programs are performing. ?? How to implement: Identify key performance indicators (KPIs) such as customer engagement rates, completion rates, and time-to-competency. Use analytics tools to monitor these metrics and gain insights into what’s working and what needs adjustment. ?????? ??: ?????????????? ???????????????? ????????????????: Customer feedback is invaluable for continuous improvement and helps you stay aligned with your customers' needs. ?? How to implement: Implement surveys, feedback forms, and community forums where customers can share their experiences. Regularly review this feedback to identify trends and areas for enhancement. Also, don’t forget to tell your customers what you are doing with this feedback – they want to know! ?????? ??: ??????????????, ???????? ?????????? ?????? ????????????: Continuous improvement is about making small, regular updates to keep your onboarding and training programs relevant and effective. ?? How to implement: After analyzing the data, find some small things you can improve. For example, introduce new interactive elements, or introduce a certification program or rewards for re-certifying. One of my favorite changes is to update a couple training videos and use the “Interview Technique”. Email me and I’ll give you a free video on how to do this! It is powerful and a great tool to re-engage and change things up. By implementing these strategies, you’ll create a dynamic onboarding and training experience that evolves with your customers’ needs, driving ongoing success and satisfaction. Ready to take your customer success to the next level? Calendar us for a demo and discussion of how our feature-rich, Microcasting platform will help you achieve your successful customer onboarding goals: https://lnkd.in/gBy6rquu Always be learning... #CustomerTraining #UserExperience #CustomerSuccess #ProductEducation #CustomerOnboarding

?????????????? ?????? ?????????? ???? ???????????? ????????????????: ?????????????????? ???????????????????? ?????????? ?????????????????? Cohort learning has really impacted the way we approach professional development and education. By engaging in a shared learning journey, individuals and organizations can harness collective strengths for incredible growth. Here’s why cohort learning stands out: ?? Enhanced Peer Collaboration Example: In a marketing strategy course, participants can brainstorm campaign ideas together, receiving immediate feedback and diverse perspectives that enrich the final strategy. ?? Increased Accountability Example: A software development cohort might set weekly coding milestones. Knowing that peers are counting on your progress motivates consistent effort and timely completion of tasks. ?? Diverse Skill Acquisition Example: In a leadership development program, members with different expertise (e.g., finance, HR, operations) share insights, leading to a more well-rounded understanding of organizational dynamics. Why does cohort learning work? From a psychological perspective, cohort learning is effective because: ?? Social Support: Humans are inherently social beings. Being part of a cohort provides emotional support, reducing feelings of isolation and enhancing motivation. ?? Collective Identity: Sharing goals and experiences fosters a sense of belonging. This collective identity boosts commitment and perseverance. ?? Vicarious Learning: Observing peers' successes and challenges allows for learning through others' experiences, accelerating personal growth and understanding. At Microcasting we embrace cohort learning by providing the technological tools to help you unlock a powerful, collaborative, and enriching educational environment. Feel free to reach out for more information. Always be learning… #CohortLearning #ProfessionalDevelopment #ContinuousLearning #Teamwork #Collaboration #GrowthMindset #Psychology #LearningTogether

Enhance your customer training with 3 crucial techniques... This is part two of our three-part series, "Unlocking Customer Success: The Power of Effective Onboarding and Training." Last week, we explored the foundations of effective onboarding. This week, we’re diving into the importance of customer training and how it plays a crucial role in long-term success. Imagine you’ve just purchased a new high-tech gadget. You’re excited about all the possibilities, but without a proper user manual or a person to manually guide you, you’re left fumbling through endless features and settings. Frustrating, right? Now think of your customers in the same way. They’re thrilled to use your product, but without effective training, they may never fully realize its potential. That’s where strategic customer training comes into play—it’s the user manual that transforms excitement into expertise. ?????? ??: ?????????????? ??????????-???????????? ?????????????? Using a variety of content formats such as videos, infographics, and quizzes caters to different learning styles and keeps training engaging. ?? How to implement: Ensure your training has various formats so your content is dynamic and engaging. Incorporate interactive elements like microcasts, assessments, community forums and even meetings to reinforce learning and keep learners engaged. ?????? ??: ?????????????????? ?????????????????????????? ???????????????????? Breaking down complex topics into smaller, easily digestible modules helps in quick consumption and better retention. ?? How to implement: Chop it up! Take those long videos and assets and break them into smaller, focused modules that can be consumed quickly. Keep videos between 3-6 minutes and limit lessons to less than 7 minutes to enhance retention and engagement. ?????? ??: ?????????????????? ????????-?????????? ???????????????? ?????? ?????????????????? Allowing customers to learn at their own pace with flexible access to training materials and creating a community for interactive learning. ?? How to implement: Give your learners an easy way to access and view training materials. A personalized learning board is the best way the learner can continue their program. Also, foster engagement and community within your learning system to enable collaborative learning and quick resolution of questions. By implementing these tips, you’ll be on your way to that perfect training program that not only engages your customers but also ensures they will succeed with your product. Reach out for more tips that can help make your customer onboarding activities a success...it's what we do! #CustomerTraining #UserExperience #CustomerSuccess #ProductEducation

Enhancing Cognition and Recall with Self-Paced Micro-Learning... In today's insanely-paced world, continuous learning is essential for personal and professional growth. Self-Paced Micro-Learning stands out as an effective approach, significantly enhancing cognition and recall. Here are three key benefits of this learning method: ? Flexibility and Convenience Self-Paced Micro-Learning allows learners to study at their own convenience, fitting learning into their schedules without disrupting their daily routines. For instance, a busy professional can take a 20-minute module during a lunch break or during their commute, ensuring they can learn when they are most focused and alert. ? Repetition and Reinforcement The ability to revisit and review course materials as needed is a major advantage. Learners can go back to challenging sections multiple times until they fully grasp the concepts. And, digesting this information in small "chunks" enhances the experience. For example, a student struggling with a complex mathematical formula can watch the instructional video repeatedly, reinforcing their understanding and retention. ? Personalized Learning Experience Self-Paced Micro-Learning caters to individual learning styles and speeds. Visual, auditory, and kinesthetic learners can choose the types of content that best suit their needs. For example, a visual learner might benefit from interactive simulations and infographics, while an auditory learner might prefer listening to lectures and podcasts. These benefits not only make learning more accessible but also improve retention and understanding. Embracing Self-Paced Micro-Learning can lead to more effective learning outcomes, making it a valuable tool for anyone looking to enhance their knowledge and skills. Here at Microcasting, we live life-long learning. Invest in your future with Self-Paced Micro-Learning – it's a smart move. Reach out if you'd like to learn some best practices. Always be learning... #eLearning #SelfPacedLearning #ContinuousImprovement #Cognition #LearningAndDevelopment #ProfessionalGrowth

This is the first installment of three-part series, "Unlocking Customer Success: The Power of Effective Onboarding and Training." Over the next three weeks, we’ll be sharing key tips, innovative techniques, and actionable insights you can use to create an impactful onboarding process and deliver exceptional customer training. Each post will provide you practical strategies to enhance your customer success efforts. Today’s focus is about laying the foundation for effective onboarding. Here are three essential tips to get you started: ?????? ??: ????, ??????????, ??'??????, ???????? – ?????????? ???????? ?? ???????? ??????????????! A personalized welcome sets a positive tone and makes new customers feel valued from the outset. How to implement: Personalize your onboarding emails with relevant details and give them a central place to access all their onboarding information, like Microcasting’s personalized hubs. To add a personal touch, consider including a welcome video from your CEO, senior executive, or project leader. ?????? ??: ???????? ???? ????????????, ?????????????????? – ?????????? ?????? ???????????? ???????????????????? ?????????????? Simplicity and clarity are key to a smooth onboarding experience. Avoid overwhelming new customers with too much information at once. How to implement: Offer step-by-step guides that walk customers through the essential features of your product or service. Utilize checklists to help them understand the onboarding plan and stay organized. ?????? ??: ?????????? ?????????? ?????????? ?????? ???????? – ?????????? ???????????????????? Engaging customers early in the onboarding process helps set the tone for a positive relationship and encourages active participation. How to implement: Use interactive tutorials that allow customers to get immediate information about your product. Also, host a welcome meeting where new customers can ask questions and get to know your team. By implementing these tips, you’ll be well on your way to creating a successful onboarding process. Next week we’ll dive into advanced training techniques to keep your customers engaged. By the way, you can begin transforming your onboarding process today. Book a complimentary call with an expert Microcasting team member who will show you how we can help you achieve your desired customer success. https://lnkd.in/gBy6rquu Always be learning… #CustomerSuccess #CustomerOnboarding #CustomerEducation

A question for our LinkedIn community: What’s one onboarding strategy that has significantly improved your customer retention rates?? ? We all know properly onboarding new clients is critically important as it establishes a strong foundation for the client relationship, setting clear expectations and building trust. It also provides an opportunity to gather essential information, align goals, and identify potential challenges early, so you can have proactive solutions on hand that can prevent future issues. ? We’re currently researching the challenges and successes of customer onboarding and customer success and would love to get your insights. Your feedback will help us understand the most effective strategies and common obstacles faced during the onboarding process. Share your own experiences and let’s learn from each other! ? #CustomerOnboarding #CustomerRetention #Microcasting

This is a wonderful holiday thought from our Kristi Burton, CRO Microcasting... As we celebrate the 4th of July, we reflect on the core values that shape our nation. One of the most profound is the right to learn—a principle deeply embedded in the fabric of our society. At Microcasting, we are committed to upholding this right by empowering organizations to provide personalized and engaging learning experiences. The importance of education has been recognized since the early days of our nation. The Northwest Ordinance of 1787 stated that “schools and the means of education shall forever be encouraged.” Jumping to current times, our commitment to improving education continues with laws like the No Child Left Behind Act, which aims to enhance educational outcomes for all students. Growing up, my grandfather often told me about his childhood in a small country town in North Carolina. Access to education was limited, and his family struggled to make ends meet. Yet, he was determined to learn! Every evening, after working in the fields, he would sit by a dim kerosene lamp, reading borrowed books and teaching himself math and science. At Microcasting, we are inspired by such stories and historical milestones and thankful for our right to learn. Here’s a couple ways we support the right to learn in today’s digital age: ·?????Customized Learning Paths: Just as my grandfather forged his path to education, Microcasting allows learners to experience a personalized learning journey, catering to their unique needs and goals. ·?????Engaging Content Delivery: Our platform supports diverse content formats, including videos, content, documents, meetings and community, making learning engaging and effective. As we honor the freedoms that define our nation, let’s also celebrate and uphold the right to learn. Together, we can create a future where education is accessible, engaging, and transformative for everyone. By the way, how does your organization promote the right to learn? Share your stories and insights with us here on LinkedIn Wishing you a reflective and inspiring Independence Day! Kristi Burton #IndependenceDay #Equality #Education #Diversity #Learning

Navigating the world of educational content can be tricky—it’s super competitive out there! Sprinkling in some solid SEO (Search Engine Optimization) tactics will really help spread your message further. Here’s a quick look at three ways to jazz up your content strategy with SEO: ?????????????? ???????? ???????????? ????????????????????: ?? Idea 1: Optimize your course titles and descriptions with relevant keywords. This helps potential learners find your courses easily through search engines. ?? Idea 2: Utilize “meta tags” and “alt text” for images and videos within your courses. This not only improves accessibility but also increases your content’s discoverability on search engines. ?????????????? ???????? ???????? ????????????????????: ?? Idea 3: Create a blog or resource section on your site. Regularly update it with valuable content related to your courses to attract and engage learners. ?? Idea 4: Implement an internal linking strategy. Link related courses and resources to each other to keep learners on your site longer, enhancing user experience and thus SEO. ???????????????? ???????? ?????????????????? ?????? ??????????: ?? Idea 5: Encourage reviews and testimonials from satisfied learners. Positive feedback can improve your search engine ranking and build trust. ?? Idea 6: Build backlinks from reputable sites in your niche. Guest posts, collaborations, and partnerships can drive traffic to your learning site and improve its authority in the eyes of search engines. By leveraging smart SEO strategies, you can significantly increase the visibility and impact of your content and courses. Start applying these techniques today to attract more learners and elevate your offering and brand. Don’t know about “meta tags,” or “alt text,” or “back links?” No worries! We’ve got you covered. Grab a complimentary session with one of our learning professionals: https://lnkd.in/gBy6rquu Always be learning, Your Microcasting Product Team #eLearning #SEO #DigitalMarketing #ContentStrategy #EdTech