Mezz Entertainment

Over the years, I’ve been asked countless times how to navigate the music industry, and here are some key lessons I’ve learned: ??? Stick to the Basics: In today’s digital world, labels often focus solely on streams, with little understanding of how to genuinely develop an artist. Streams are important, but they don’t guarantee longevity. True A&Ring involves identifying raw talent, fostering it, and building a sustainable career. ???Go Beyond the Mainstream: Attend live shows, especially underground ones. Explore areas and communities outside the mainstream to uncover untapped talent. Pay attention to who people are listening to locally and on the ground. That’s where the real gems are found. ???Build Relationships Everywhere: It isn’t just about knowing producers or other artists. Building connections across industries, media, tech, fashion, and beyond, creates a solid network that supports the artist’s growth holistically. Strong relationships are the foundation of long-term success. ???Focus on Longevity, Not Just Viral Artist: While viral moments can be impactful, they’re not a career strategy. Developing an artist means building their story, audience, and brand in a way that lasts. ???Understand the Artist’s Identity: It’s not just about the music; it’s about who the artist is, their vision, and how to amplify their authenticity without compromising their integrity. The work of an Manager / A&R etc is more than just data or streams, it’s about the artist’s journey and building careers that withstand trends. This requires a combination of traditional artist development, modern digital strategies, and meaningful, intentional connections. It’s not easy, but the results speak for themselves.

“Give thanks not just on Thanksgiving Day, but every day of your life.” - Catherine Pulsifier Mezz Entertainment wishes you and your family a Happy Thanksgiving! ?????? #music #musicmanagement #musicindustry #musicnews #mezzentertainment #musician #musicartist #musicupdates #popmusic #popculture #musicbusiness

We love the diversity and inclusivity that Coachella brings to the table this year! We would love to know which K-pop act you are looking forward the most to seeing. #music #musicmanagement #musicindustry #musicnews #mezzentertainment #musician #musicartist #musicupdates #popmusic #popculture #musicbusiness

Artists / managers / marketers: here are 3 slept on resources for marketing your music on streaming platforms: 1) YouTube for Artists Similiar to Apple Music for Artists and Spotify for Artists, YouTube has its own self titled destination called YouTube for Artists. The website serves as a hub for YouTube news, charts, new features, and resources. The resources tab is a little under the radar but filled with gems - for example, information on best practices for audience engagement, channel growth, & more. Some of the information is surface level (and maybe even obvious) but it never hurts to have reassurance directly from the source. 2) Spotify for Artists (Blog) Similiar to the above resources, Spotify for Artists blog offers a wealth of resources, checklists, and free game. It goes in-depth on release checklist best practices (for example Clips, Canvas, etc) as well as new features and news. Even if you’re familiar with the platform, it can still be helpful to explore these resources every few months to stay up to date on new developments. 3) Apple Music Toolbox Apple Music’s Marketing Toolbox offers many resources to help promote released music. https://lnkd.in/eDJASYNS Subscribe to my newsletter for more music marketing tips like this: https://lnkd.in/eReqf9hp

Number one movie globally Biggest first day of all time for a film based on a Broadway musical Biggest opening weekend for a non-sequel movie released in 2024 (worldwide) Biggest opening weekend for a film based on a Broadway show (domestic & worldwide) Need we say more? Congratulations to our clients involved in "Wicked": Director Jon M. Chu, stars Cynthia Erivo and Bowen Yang, writer and executive producer Dana Fox, director of photography Alice Brooks, unit production manager Joan Schneider, choreographer Christopher Scott, and associate choreographer Comfort Fedoke.

We want to thank Dave Lory for taking the time out of his busy schedule to speak with our interns last night at Mezz Entertainment. It was an absolute honor and privilege to hear this legend’s personal journey in the music industry and his words of wisdom. We especially loved the piece of advice on believing in yourself, trusting your gut, and doing whatever it takes to become successful. We are incredibly grateful to have learned from Mr. Lory’s wonderful insights, and he will continue to inspire everyone at Mezz. #music #musicmanagement #musicindustry #musicnews #mezzentertainment #musician #musicartist #musicupdates #popmusic #popculture #musicbusiness

???? Back Again with More Awesome MMM Playlists ???? We’re back with a brand-new lineup this week featuring awesome and talented artists! Give our latest YouTube, Spotify, and Soundcloud playlists a listen, and make sure to comment below what your favorite track is. Musicians, have you dreamt about sharing your incredible music with the world? Now you can - all you have to do is submit your cool song using the link below! Submission Link: https://lnkd.in/eeyVpKCK #independentartist #musician #musicartist #singer #dj #newmusic #musicmanagement #mezzentertainment #mezzmusicmonday #music #musicmanagement #musicindustry #musicbusiness

Want to see behind the curtain of the world's most famous festival? The ROSTR Group presents the 5th edition of 'Who Booked Coachella': the agencies, labels, management and data behind next year's lineup in the desert. Some highlights: ? CAA swept all 3 headliners - the first time that's happened in our 5 years doing this. ? Wasserman booked the most artists (again) ? 135(!) different management companies rep the lineup. Three Six Zero and partners have the most artists (7) ? Female artist share fell 2% to 26% of the lineup, the third consecutive decline ? Indie/Alt/Rock has a mini-resurgence. Tbh, the announcement caught us by surprise so we'll be pushing more analysis and charts to tomorrow's New Industry Friday. Until then, what data jumps out at you? #musicindustry #coachella #festivals #infographic #talentagencies

As you think about the upcoming year, consider how you want to approach new challenges. Are there fresh opportunities on the horizon, or have you thought about changing careers after many years in your current field? Whatever direction you're headed, it's essential to approach everything with intention and purpose. Make a plan, set your sights high, and ensure that your actions align with your aspirations. #Reflection #Growth #NewBeginnings

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