Today,?MeUndies unveils “Welcome to the Underworld,” our new brand platform that aims to redefine the role of underwear in people’s lives. It infuses intentionality into a daily ritual by inviting consumers into the underworld - their own “private playground” where they can embrace what’s going on beneath the surface. This initial campaign will be seen on our website and across multiple media channels including organic and paid social, influencers, podcasts, CRM, direct mail and billboards across Los Angeles. Our new brand platform reinforces MeUndies' commitment to delivering high-quality products at accessible prices, having already sold more than 35 million pairs of underwear worldwide. The launch of this campaign was made possible by a collaborative effort between various teams at MeUndies. From the creative departments who brought to life this playful concept, to the growth, retention, and brand teams who crafted a best-in-class cross-channel marketing strategy, this initiative reflects the power of teamwork. The seamless integration of design, strategy, and execution highlights our commitment to pushing boundaries and creating playful customer experiences. None of this would have been possible without the incredible creative contributions of brand studio Unentitled Studio. P.S. We're hiring.
MeUndies
服装和时尚用品零售业
Culver City，California 12,637 位关注者
Making the world a comfier place for everybooty, one cheek at a time!
关于我们
MeUndies disrupted the $110B underwear industry when it launched the first online underwear subscription model in 2011. Founder Jonathan Shokrian identified a market gap during his own shopping experience. Nothing about underwear shopping was enjoyable - other brands were hyper-sexualized, overcomplicated, uncomfortable and inconvenient. He recognized that no one in the industry was offering their customers the experience that modern consumers expect. Jonathan started MeUndies to provide a fun and simple offering with a relentless emphasis on quality and service. Unlike many startup peers, MeUndies has seen tremendous success achieving profitability with double-digit YoY growth since. To date it has sold over 23M pairs of underwear in all 50 states and in 37 countries around the world. MeUndies offers both men’s and women’s underwear as well as socks, bralettes and loungewear.
- 网站
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https://www.meundies.com/
MeUndies的外部链接
- 所属行业
- 服装和时尚用品零售业
- 规模
- 51-200 人
- 总部
- Culver City，California
- 类型
- 私人持股
- 创立
- 2011
地点
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主要
获取路线
9534 Jefferson Blvd
US，California，Culver City，90232
MeUndies员工
动态
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BIG NEWS! ?? We are excited to officially announce MeUndies is now on Shopify! We are so thrilled to be part of their platform and they have been nothing short of amazing in assisting us through this entire process. We are excited to keep bringing you the joy and comfort you have come to know, now on a great platform too. Check out our new digs and find a little something fun for yourself too. https://www.meundies.com/ Thank you, Harley Finkelstein and the rest of the Shopify team!
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