MetricWorks

"With 95% of surveyed marketing industry professionals expecting continued privacy legislation and signal loss in the future, the need for a privacy-first approach is becoming more urgent, according to the new “State of Data 2024: How the Digital Ad Industry Is Adapting to the Privacy-by-Design Ecosystem” report from the IAB." Source: Sara Karlovitch, M.P.P., Industry Dive, March 14, 2024 https://lnkd.in/ejFivbxy

AI Mobile Performance Measurement Is Here! Struggling with too many measurement signals? SKAN gaps? Understanding offline (CTV & Influencer) paid media value? MMM? Last touch accuracy? Experiments, AB tests, geo-lift studies? MetricWorks’ AI Mobile Performance Measurement is here to help. We turn all your advertising data into one daily cohorted incrementality metric to identify the true value of your mobile advertising. We are proud to announce our next stage of innovation in measurement. Get started for as little as?$2,500/month?and boost your ROAS by 36% or more: https://lnkd.in/gKB3TB7S #marketing #advertising #mmm #ai #incrementality #measurement

Our MetricWorks Japan team had a great presentation at the Tokyo Game Show along with our partner AppsFlyer. Lots of interesting conversations about incrementality, MMM, and measuring offline and branding. If you missed us, book a demo with one of our experts: metric.works/demo #TokyoGameShow #TGS #mmm #marketing #advertising #incrementality

A common question often emerges: "How do I adapt to the evolving measurement landscape?" Fortunately, one of the leading measurement experts, Andrew Covato, describes how to do this through building a causal learning agenda in this video (https://lnkd.in/gAr2s2nZ). MetricWorks effectively helps its clients promote a causal learning agenda that is incremental and boosts ROAS by 36%+ via our unified measurement platform. Book a demo to learn more: www.metric.works/demo #mmm #incrementality #mobilemarketing #mobileadvertising #mobilegaming #roas #triangulation #causality

Major gaps in attribution still exist today and cause performance marketers to waste ad spend. This is why measuring performance in terms of incrementality has never been more important: audience overlap is wider across digital media platforms, media mixes have become more complex, and paid media is increasingly complemented by organic initiatives like social media and non-paid influencers. Last-touch attribution is NOT equipped to handle this complex reality which has propelled MMM to the forefront of the mobile industry as a tool to deliver a far more accurate view of performance. To learn more, read this joint article by MetricWorks and our partner Facebook Gaming. Don't miss out on our MMM quality guide on how to grade the quality of your MMM: https://lnkd.in/gQHP2Eeq #mmm #mobileadvertising #mobilemarketing #mobilegames #meta https://lnkd.in/gQHP2Eeq

Hear why leading measurement expert, Andrew Covato, is "obsessed with incrementality" and why he thinks that MetricWorks' triangulated approach (MMM + experiments + last touch) is the most effective one. Book a demo with one of our measurement experts to learn how you can boost your ROAS by 36% or more: www.metric.works/demo https://lnkd.in/gAr2s2nZ #mmm #incrementality #mobilemarketing #mobileadvertising #roas #triangulation #causality

A common question often emerges: "How do I adapt to the evolving measurement landscape?" Fortunately, one of the leading measurement experts, Andrew Covato, describes how to do this through building a causal learning agenda in the video down below. MetricWorks effectively helps its clients promote a causal learning agenda that is incremental to boosts in ROAS via our unified measurement platform. Book a demo to learn more: www.metric.works/demo #mmm #incrementality #mobilemarketing #mobileadvertising #roas #triangulation #causality

Nico Neumann highlights an important point about last touch that "even a broken clock is right twice per day". Marketers who rely on flawed last touch don't realize how much ad spend they are wasting due to false attributions. To reduce wasted ad spend and boost ROAS, marketers need to focus on incrementality instead. Get started today with MetricWorks' unified measurement platform which unifies MMM and experiments with last touch to deliver one trusted source of truth far superior to last touch by itself. Book a demo with a MetricWorks measurement expert to learn more: metric.works/demo #mmm #marketingmeasurement #performancemarketing #triangulation #incrementality #mobilemarketing #mobilegrowth https://lnkd.in/g7ezKnpS

Last touch measurement is flawed and is the leading cause of low ROAS and wasted ad spend for performance marketers. Watch this short?GameMakers?clip where measurement leader?Andrew Covato?(ex-Snap Inc., Meta, Google) describes the current state of measurement and why last touch measurement is broken. Book a demo with MetricWorks to learn how our unified measurement platform can boost your ROAS by 36%+. #measurement,?#lasttouch,?#skan,?#mmm, #marketing,?#unifiedmeasurement,?#mobileadvertising https://lnkd.in/g5utNYz4

More than ever, marketers are seeking new performance measurement approaches to deliver higher ROI and reduce wasted ad spend, especially considering these stats from the Nielsen Annual Marketing Report: - 72% of global marketers expect bigger ad budgets, up from 64% last year - 70% of marketers prioritize performance marketing over brand-building initiatives. - Nearly 2/3 of media budgets go to digital and performance channels However, marketers are still dealing with the same problems (wasted ad spend and low ROAS) as before due to flawed last touch measurement. MMM is what marketers need to solve these problems.?MetricWorks makes it especially easy to enable daily performance marketing decisions through the only daily cohorted MMM on the market. On average, our clients such as Kabam and FunPlus, have enjoyed a 36% ROAS boost. Book a consultation with a MetricWorks expert today: metric.works/demo #mmm #marketing #performancemarketing #marketingandadvertising #roas