Metica

We’re Hiring a Data Engineer – London ?? Metica is looking for a Data Engineer to help build and scale the data infrastructure behind our cutting-edge personalization and optimization solutions for the gaming industry. This is a high-impact, in-office role in London (with wfh one day a week). Perfect for someone who loves big data, cloud environments, and real-time processing at scale. You’ll work closely with our engineering, product, and data science teams to shape the future of AI-driven growth in gaming. What You’ll Be Doing: ?? Design, build & maintain scalable data pipelines using Spark, Dask, Pandas, or Ray ?? Develop & optimize data platforms (data lakehouses, lakes, warehouses) ?? Leverage big data platforms like EMR, Databricks, or DataProc ?? Work with cloud environments (AWS, Azure, Google Cloud) to ensure reliability & scalability ?? Support & operate production systems, ensuring seamless data flow What We’re Looking For: ?? Experience in building data pipelines with Spark, Dask, Pandas, or Ray ?? Strong Python or Scala skills (Java is a plus) ?? Hands-on experience with AWS, Azure, or Google Cloud ?? Knowledge of big data platforms like EMR, Databricks, or DataProc ?? A problem-solving mindset, with a passion for building scalable systems Bonus points for: experience with CI/CD, ML models, Infrastructure as Code, or data visualization tools. ?? To find out more, go to our jobs page - https://metica.com/jobs and to apply send your CV & cover letter to [email protected] #Hiring #DataEngineering #BigData #Gaming #AI #Metica #Personalization

If you are still not sure about Contextual Bandits vs A/B Testing, here are 3 clear cases where Bandits beat A/B testing any day of the week. While A/B testing is familiar and simple, in today’s gaming world, it’s not enough. The best games are no longer just optimizing for the average player—they’re adapting to each player in real-time. That’s where Contextual Bandits come in. In this video, Metica’s Machine Learning Engineer Andrew Maher breaks down 3 specific examples of where Bandits make so much more sense than A/B tests and why. ? IAPs ? Level Difficulty ? Ad Frequency If you’re still relying on A/B tests alone, you’re leaving growth and revenue on the table. Watch now, and let’s talk about how you can level up with Contextual Bandits. #GamingGrowth #MachineLearning #Personalization #ContextualBandits #GameOptimization

We're Hiring! Data Scientist – Barcelona ?? Metica is looking for a Data Scientist to join our Customer Success Team in Barcelona! This is a hands-on, customer-facing role where you'll help top gaming studios unlock growth through AI-driven automation, optimization, and monetization insights. Why Join Us? ? High Impact: Work directly with leading gaming companies. ? AI & Automation: Build AI-powered tools to streamline data and reporting. ? Fast-Paced Startup: Collaborate with a dynamic team in our Barcelona office. What We’re Looking For: ?? Data & AI Expertise – Python, SQL, predictive modeling, automation. ?? Gaming & Growth – Passion for UA, monetization, and player retention. ?? Customer-Centric Mindset – Translate complex data into actionable insights. Find out more here - https://lnkd.in/gv88zCDu ?? Apply now by sending your CV and Cover Letter to [email protected] #Hiring #DataScience #AI #Gaming #CustomerSuccess #Metica

?? Big News at Metica! ?? We’re thrilled to welcome Chloe Barnard as our Director of Customer Success! Our customers are the heroes of our story - we put them at the heart of everything we do. As we continue to scale, ensuring that they receive the best possible support, insights, and strategic guidance is a top priority. With Chloe Barnard leading the charge, we’re strengthening our commitment to helping studios unlock the full potential of their monetization and UA strategies. A great Customer Success team doesn’t just answer questions—it drives real impact, helping studios optimize, grow, and scale more effectively. As we expand, we’re excited to invest further in this function and build a world-class team to support our incredible customers. Welcome aboard, Chloe Barnard —we can’t wait to see the impact you’ll make! #CustomerSuccess #GamingGrowth #Metica #UAOptimization #LTV #GameMonetization

Are you using install source data to scale your game? If you're not, our latest blog written by our co-founder Justin Stolzenberg explains 3 reasons why you should be! In the fiercely competitive mobile gaming world, User Acquisition (UA) attribution data is often underutilized—but it’s a game-changer. It bridges the gap between what you know about your players and the experience they expect when they first enter your game. At Metica, we’ve seen how leveraging install source data dynamically can: ?? Boost early-game revenue with tailored initial offers. ?? Balance monetization and retention through dynamic ad placements. ?? Improve retention by optimizing game difficulty based on player expectations. But here’s the catch: static rules and A/B testing aren’t enough anymore. The key is combining attribution data with behavioral signals like session length and tutorial completion—and using AI to adapt in real time. With privacy changes like Apple’s ATT, the future of scalable growth lies in personalized, AI-driven player experiences. ?? Read the blog post here - https://lnkd.in/d6FtKEiT ?? Ready to unlock the full potential of your data? Let’s chat or check out our latest blog for practical tips on how to get started! #MobileGames #UserAcquisition #GamingGrowth #Personalization #AI #Metica

In case you missed it yesterday, Metica posted a blog on one of the most critical decisions facing game studios - whether to stick with the familiarity of A/B testing or embrace the evolving power of Contextual Bandits? We still hear 'What exactly is a Contextual Bandit?' from potential clients a lot, so Andrew or ML engineer jumped in front of the camera to explain. Check out his video here! Show Andrew Maher's video some love, it's not easy going on screen! https://lnkd.in/dpHpGeHw As always, we are always keen to engage with games who want to know more.? You can contact us on [email protected] #GamingGrowth #Personalization #AI #ContextualBandits #GameOptimization #LTV #Metica

The question every game studio should be asking right now: Stick with A/B testing or embrace Contextual Multi-Armed Bandits? We keep saying it but at Metica, we believe the future of gaming lies in real-time, personalized player experiences—and Contextual Bandits are the key to unlocking this potential. Unlike A/B testing, which provides one-size-fits-all answers, Contextual Bandits dynamically tailor decisions to individual players, driving engagement, retention, and revenue. This blog, written by Andrew Maher, not only explains ?? why you should move beyond A/B testing, but how to set them up for your game. Here’s the ‘why’? Ad Frequency: Contextual Bandits adjust to individual tolerances, not averages. Game Difficulty: Players’ skills and motivations differ—so should their experiences. Dynamic Offers: Bandits deliver the right offer to the right player at the right time. ??To find out the ‘How’? Read our blog here - https://lnkd.in/dwAazn7X Getting started may sound daunting, but with the right approach, you can revolutionize how your game interacts with players. From designing bold variants to aligning on success metrics, we’ve shared a lot of what you need to know in our latest blog and are always keen to engage with games who want to know more. You can contact us on [email protected] #Gaming #Personalization #ContextualBandits #ABTesting #GameDevelopment #Growth

Are you struggling to grow UA and your game? Here is a CMO’s guide to why it’s critical to bridge the chasm that exists between Monetization and UA. Revenue stalls, fingers point, and the "blame game" begins. UA says, "We need higher LTV!" Product counters with, "We need better traffic!". How do you fix it? All CMOs will relate to our latest blog, written by our new co-founder, Justin Stolzenberg ?? PGC London. After 22 years in gaming—scaling companies, optimizing UA, and co-founding businesses— he has seen this cycle far too often. No one has bad intentions - everyone is trying to meet the KPI's they are set with. The blame game is because of the silos between them. The cost of disconnected teams is enormous—lost growth, missed retention opportunities, and untapped revenue potential. In this blog, we share lessons learned from decades in the industry, including: ?? Why early LTV improvements are key to scalable UA. ?? How collaboration between UA and Product unlocks incremental audience growth. ?? Real-world examples, like how culturalizing creatives AND in-game experiences transformed results. Justin also discusses why he has joined Metica to help studios bridge the gap between UA and monetization. With AI-driven personalization at the core, we’re empowering teams to create a seamless growth loop between UA, pLTV, optimization and monetization that drive sustainable results. If you’re ready to transform your growth strategy, start here: https://lnkd.in/ddpXa3AA #CMO #GamingGrowth #Personalization #UserAcquisition #Monetization #GameDevelopment #Metica

Quick Update from Pocket Gamer Connects from Mateusz Bochenczak ?? PGC London Day 2 kicked off with a breakfast hosted by Vibe.co, Miri Growth, and exmox GmbH.?Amazing conversations with agencies, networks, and potential clients we had. The buzzword of the conference? Growth. A common theme was how to regain momentum in 2024 after what one client called a "winter sleep." Segmentation and personalization?came up again in talks with a number of game studios. Exciting to see this topic remain a priority! More updates to come over the next few days as the team have been in back-to-back meetings. Phil Mohr ?? PGC London, Justin Stolzenberg ?? PGC London and Mateusz Bochenczak ?? PGC London are loving the energy and insights here! #PocketGamerConnects #GamingGrowth #Personalization #GameDev

We're #hiring a new Machine Learning Scientist in London, England. Apply today or share this post with your network.