Methods+Mastery

LinkedIn-fluencers, the rise of Substack, AI-generated content in mainstream media… 2025 is sure to bring us some unexpected changes, trends, and audience behaviors — especially since the social media landscape is fracturing in real-time. In your opinion, which predictions will become reality? Let us know in the comments below ??

While the phrase “we’re more divided than ever” can give marketers the ick, the social media landscape does appear to be fracturing, with people growing more selective over where to spend their time. Explore the beginnings of the social media break-up in this edition of Alt Text ??

A little weird goes a long way ?? From bologna face masks to swampy bath bombs — brands collabs are using shock to hook, and consumers are embracing their unexpected ideas. Why? Because when every day is chaotic, laughter is the best medicine.

Brand partnerships are getting weirder and weirder… ?? Companies are pushing the boundaries of shock value marketing and using the unexpected to hook customers — which can either turn heads with a wow or raise eyebrows in disgust. Learn what separates the successes from the flops in the latest edition of Alt Text ??

Gold again at AMEC!? ?? We’ve won our fifth "Best Social Media Measurement" award. This incredible achievement is a testament to our team's dedication and creativity, as well as our clients' trust and partnership. We're honored to be recognized as industry leaders in social media measurement.

2024 was a year of escapism, mindful consumption, and community on social media. Based on these trends and behaviors, what do you think’s in store for next year? Here’s what we’re predicting:

Gen Z is embracing the analog revival. Although they were raised in a digital-first world, they’re gravitating toward physical media: vinyls, books, magazines. What’s behind the trend? Check out the latest edition of Alt Text to learn more ??

If you thought physical media was dead, think again ?? Younger generations are resurrecting everything from catalogs to print magazines and vinyls. After years of being known as digital natives, does this shift signal a change in Gen Z consumption habits and values? Learn why brands should consider reviving their physical media strategies in our latest edition of Alt Text ??

Does your social media strategy match your target generation’s habits? ?? Gen Z prefers platforms that feel personal — spaces for sharing chats and moments with close-knit circles. Meanwhile, Millennials choose places like Reddit where they can discuss shared interests in open conversations. Learn how to tailor your content based on each generation in the latest edition of Alt Text ??

Winter is coming, which means it’s time to retreat and lie low until the warmer months… right? ?? A new social media trend, dubbed “Winter Arc,” instead encourages a full mental, physical, and spiritual reset during the cold season — but some think it’s hustle culture in disguise. In our latest edition of Alt Text, learn more about Winter Arc and why this form of self-care is different ??