Method1

? Client Spotlight: Fizz District ? We’re bubbling with excitement for this one! ?? Our team helped bring this drinks drive-thru concept to life, creating a nostalgic-yet-modern brand identity that feels just as refreshing as their drinks. From designing the iconic logo and Fizzy Dee mascot to building an immersive experience digitally and at their flagship store in Louisville, we crafted each detail to make Fizz District memorable. They’re opening in December, so pull in, fizz up, and power on if you're in the area! www.fizzdistrict.com #marketing #branding #beverages #retail

?? How do you make sure your advertising is truly effective? In the latest The Consumer Behavior Lab episode, MichaelAaron Flicker and Richard Shotton sit down with brand effectiveness legend Les Binet for a deep dive into strategies that drive results. Key insights include: ?? Short- and Long-Term Marketing: Striking the right balance to maximize both immediate returns and future growth. ?? Mental Availability: The crucial role of staying top-of-mind for consumers. ?? Rational vs. Emotional Campaigns: Which approach performs best? ?? The Dark Matter of Effectiveness: How advertising can reduce price sensitivity — an often-overlooked profit driver. ?? Illusion of Effort: The impact of appearance and sound on consumer perception. ?? Creative Wear-out: Are ads running too long or not long enough? ?? ?????????? ?????? ???????? ?????????????? ?????? ?????????? ???????????????? ?????? ????????: https://lnkd.in/e3zUKmSD #Marketing #BehavioralScience #Advertising #BrandBuilding #LesBinet #CBL

It's Election Day! ??? Behavioral science can teach us a lot about getting out the vote. In The Consumer Behavior Lab's newest episode, Richard Shotton and MichaelAaron Flicker dive into how brands and civic campaigns alike can use proven principles to inspire action. From leveraging positive social proof to using subtle language shifts—like nouns vs. verbs—this episode is packed with insights for anyone looking to connect more meaningfully with their audience. And one last reminder: get out there and VOTE! ???? https://lnkd.in/eK4UGrUN #BehavioralScience #Marketing #GetOutTheVote?#Election

Less tricks, more treats. Happy Halloween from Method1! ?? ??

We're excited to share the new “Seize Tonight” brand campaign spot for Larceny Bourbon. Congratulations to the Method1 team and thanks to our partners at Heaven Hill for making some good mischief with us.

The Creative Revolution Will Be Distributed ???? Our latest blog post from David Muldoon, Executive Creative Director, delves into how distributed creativity is reshaping agency culture, team collaboration, and the notion that great ideas can come from anywhere. Learn how embracing diverse perspectives can drive your brand's success in this new creative era. Explore the insights and strategies that will define the next wave of creativity: Read the full article: https://lnkd.in/exEsjqza

Nothing pairs better than college football tailgates and Game Day's #1 Pour. Welcome to Evan Williams Bourbon Nation. We’re thrilled that our client, Evan Williams Bourbon, is partnering with LEARFIELD to bring the spirit of Bourbon Nation to every Game Day! ???? From stadiums to watch parties to the final whistle, we can’t wait to get to work! Discover more about this exciting collaboration here: https://lnkd.in/eTdTjY9R #GameDay #BourbonNation #EvanWilliams #HeavenHill

?????????? ???????? ???????????????????? ???????????? ?????? ???????? ?????????? ???????????????????? ?????????????? ??? What can we learn from the brands that use behavioral science best? Method1's director of strategy, Allison Arling-Giorgi, dove into System1’s extensive database of more than 100,000 ads to uncover key principles that can help indulgence brands (or any brand) achieve growth. Read Allison's blog post to learn about how The Von Restorff Effect, Implementation Intentions, and Moral Licensing can make your brand stand out and drive long-term success. https://lnkd.in/ecu9su2i

Need a great way to combat the sweltering east coast heat? Crack open a Cape Tide! ??

We know AI is transforming marketing, enhancing our ability to connect and persuade like never before. But a recent article suggesting that AI models may be significantly more persuasive than humans piqued our interest. Can these models persuade people on their own, or do they still need the human touch? In our most recent blog post, Brock Whitfield explores this topic and how humans + AI will elevate the art of persuasion. ?? ?? https://lnkd.in/eHM5kdjx