Metaforms

Hosted our first weekly Office Hours yesterday— link in the comments

Monthly Programming Session Alert! Murali will take a L3 Questionnaire and finish it end-to-end with Metaforms AI. In this update we will cover new launches like Quota Sheets and Templates for Client Customisation. Mark your calendar with our community link in the comments. See ya!

Metaforms can now generate Quota Sheets with AI ?? This has been one of the most requested features by our customers. Using the same shortcut, it is now possible to both generate complex Quota sheets or to manually import the ones created offline.

Survey programming can be a tedious process, but with the right AI tool, we’ve seen clients reclaim hours from their schedules. It’s always interesting to witness how a bit of automation can quietly reshape how work gets done, making time for the tasks that truly move the needle.

“Market Research’s New Year Resolutions: Laugh, Learn, and Level Up in 2025” Welcome to January - the time of year when we swear we’ll reinvent ourselves, only to realize by February that Netflix > jogging. But hey, market research can dream too, right? 2025 is here, and the industry has its own set of resolutions. Let’s dive into what market research hopes to achieve this year - sprinkled with just enough humor to keep those data dashboards from looking too serious. 1. “I’ll Stop Overwhelming Respondents” Think of your respondents like New Year’s party guests: happy to show up, but not thrilled when you make them stay till 2 a.m. answering 100 questions about toothpaste. 2025 Goal: Shorter, punchier surveys that feel more like a chat with a friend than an IRS audit. No more grids that feel like punishment for wanting to help. What we promise: “We value your time!” What they think: “I’m going to regret opening this link, aren’t I?” This year, let’s make respondents want to finish our surveys. Heck, let’s make them smile while doing it. 2. “I’ll Befriend the Robots” AI isn’t coming for our jobs, but it might snag the ‘Most Valuable Team Member’ award. Machine learning can spot trends while we’re still wondering if coffee counts as breakfast. Tools like ChatGPT can help craft questions that don’t sound like they came out of a textbook. 2025 is the year we stop fearing AI and start embracing it as the overachieving assistant we’ve always wanted. Pro tip: Let the robots handle the grunt work while you focus on the fun stuff - strategy, storytelling, and maybe sneaking in a mid-morning donut. 3. “I’ll Treat Data Like a Teammate, Not a Crystal Ball” Here’s the truth: Data doesn’t predict the future - it helps us ask better questions about it. Respondents aren’t algorithms. They’re people with quirks, opinions, and sometimes a tendency to write “lol” in open-ends. Instead of asking just what, let’s dig into why. Because trends are great, but without empathy, they’re just numbers on a spreadsheet. 4. “I’ll Laugh More” Market research is serious business - but it’s also full of bloopers: The survey typo that turned “What’s your favorite app?” into “What’s your favorite nap?” The open-end where someone answered, “My New Year’s resolution is to finish this survey faster.” 2025 reminds us to find the humor in the chaos. Whether it’s a rogue dataset or a respondent who confuses your screener, laughter keeps us sane - and maybe even inspired. Final Thought Market research isn’t just about insights - it’s about people, both behind the data and in front of it. So this year, let’s raise a metaphorical glass to smarter surveys, meaningful stories, and a whole lot of belly laughs along the way. ?? What’s your big market research resolution for 2025? Let’s hear it - and no, “Learn to love cross-tabs” doesn’t count.

2024 Market Research Recap: The Year We Asked Too Many Questions As 2024 wraps up, let’s relive some of the best moments from the world of market research. Because if there’s one thing we’ve learned this year, it’s that data can be both insightful and hilarious. 1. AI Took Over (Kind Of) Almost half of researchers used AI this year. It made data analysis faster - but it still can’t tell a joke or write a non-robotic survey question. We’ll call it progress, not perfection. 2. Mobile Research Won the Crown Three-quarters of people now prefer surveys on their phones. Bonus: mobile-first surveys had way fewer rage quits. Pro tip: If it doesn’t fit on one scroll, it’s probably too long. 3. Brand Loyalty Got Seriously Strange People refused to switch toothpaste brands but jumped ship for coffee over a dime. Apparently, caffeine matters more than minty fresh breath. 4. Open-Ended Questions Brought the Laughs Survey responses ranged from “Bring back the nachos or I riot” to “This survey is longer than my last relationship.” Open-ends are where researchers get their daily dose of comedy. 5. Social Media Became a Goldmine Social listening got bigger, helping brands figure out what we all think - one meme at a time. Where trends and trolling collide. 6. Trust Still Rules the Game Some organizations are still figuring out their research strategies, proving that trust isn’t just a buzzword - it’s the secret sauce. Clarity = happy respondents and fewer typos. Market research in 2024 gave us data, insights, and a few belly laughs along the way. Here’s to even more unexpected gems (and less coffee switching) in 2025! What’s your favorite research memory from this year? Share it below! ??

Quirky Market Research Insights That’ll Make You Smile Market research is full of surprising, quirky, and downright fascinating insights that keep us on our toes. Here’s a collection of fun facts and stories that’ll make you smile. ?? 1. The True Power of Packaging Packaging directly influences what we buy and why. For instance, 30% of consumers choose wine based on the label alone. Shiny designs increase impulse buys by 26%, but overly glossy ones can seem cheap. Don’t judge a book by its cover…unless it’s a bottle of wine. 2. Brand Loyalty is Weird Emotional attachment trumps logic when it comes to our favorite brands. 60% of people stick with the same toothpaste, no matter the discounts. Yet 32% of coffee drinkers will switch brands over a 10-cent price hike. We’ll forgive overpriced toothpaste, but don’t mess with our caffeine budgets. 3. Open-Ended Surveys Are Comedy Gold Respondents say the darndest things. A menu survey response once said, “Bring back the nachos or I riot.” Another survey complaint was, “This was longer than my last breakup.” Open-ended responses are where honesty meets comedy. 4. Micro Trends are Mighty Gen Z loves niche online communities. 51% of Gen Z prefers brands that engage with niche groups, like frog memes or plant care TikTok. Crocs became a Gen Z favorite after embracing meme culture and influencer collabs. 5. Mobile Research is King Surveys that work on mobile are essential. 74% of people prefer taking surveys on their phones, and mobile-first surveys see 30% higher completion rates. If it’s not mobile-friendly, it’s getting ghosted. 6. Consumer Habits Are Hilariously Predictable Little things make a big difference. Americans spent $4.1 billion on pumpkin spice products in 2023. People are 26% more likely to buy products displayed at eye level. From pumpkin spice to shelf placement, quirks drive big bucks. Market research isn’t just about numbers - it’s about the quirky habits and surprises that make us human. What’s the most surprising insight you’ve seen? Share below!

Best way to use Edit with AI in Metaforms editor. Arjun S walks through the models you can select to apply different types of changes to your survey code generated by AI.

Santa’s Secret Weapon: Market Research Sleighs It Christmas feels like magic, doesn’t it? The perfect gifts, the cozy ads, the sheer logistics of it all. But let’s be real - the real hero isn’t Santa. It’s market research. Behind the festive sparkle lies data, trends, and a sprinkle of holiday chaos. Here’s how market research fuels the season, with stats and stories that’ll make you smile. ??? 1. Predicting the Naughty and Nice List- How does Santa know what everyone wants? Market research, obviously. Tracking trends ensures that the hottest toys end up under the tree - not in an overstock warehouse. The global toy market hit $104 billion in 2023, with LEGO leading the charge. Example: Remember Furbies? Those creepy, blinking furballs dominated wish lists in the 90s thanks to early trend spotting. Imagine Santa’s workshop: “We’re mass-producing WHAT?” 2. Saving Christmas from Supply Chain Chaos- If you’ve ever hunted for a sold-out gift, you know the pain of holiday logistics. Santa’s secret? Predictive analytics and backup plans (lots of them). 54% of shoppers faced delivery delays during the 2022 holidays. Example: PS5 shortages in 2020 turned parents into ninja-level shoppers. Without market research, the North Pole would’ve had to outsource to Amazon Prime - yikes. 3. Making Us Cry (and Buy) with Ads- Those emotional holiday ads that make you tear up? Yup, they’re powered by data. Market research uncovers what tugs at our heartstrings - and our wallets. Holiday ads deliver an average ROI of $3.80 for every $1 spent. Fun Twist: Coca-Cola’s Santa ads turned the big guy into a global icon. Santa’s probably thinking, “I should’ve trademarked my look.” 4. Personalizing the Magic- Santa’s real genius? Personalization. Tailored experiences make the holidays feel magical, whether it’s the perfect gift or a handwritten note. 80% of consumers are more likely to buy from brands offering personalization. Fun Twist: Santa’s been personalizing for centuries. “Dear Timmy, enjoy your bike!” Meanwhile, marketers are like, “How do we even start?” Final Thought- Behind every magical Christmas moment is a team of analysts, trend trackers, and maybe a few elves with spreadsheets. Market research doesn’t just keep Christmas running - it makes it sparkle. What’s your favorite holiday insight or trend? Share below - and don’t forget, even Santa relies on data! ???

Murali programmes a survey that would typically take about 10-12 hours in less than 90 minutes using Metaforms AI. Metaforms helps Market Research agencies deliver projects 5x faster without compromising the quality.