Clear Messaging Creates Engaged Consumers. Without clarity, customers go elsewhere. We help great brands clarify their messaging because consumers won’t engage brands without it (clever ≠ clear). As a StoryBrand Certified Guide, we help you reach the people who benefit from them the most from your products and services. Our proven story-based framework has helped thousands of brands large AND small succeed by clarifying their message. We understand how you feel which is why we use a proven framework for messaging & marketing that enables you to change more lives without uncertainty. Messaging Review & Refresh in 3 Steps: 1. Get Our Free Messaging Assessment 2. Get customized messaging that can be immediately implemented 3. Sleep well knowing with confidence your brand will impact more lives for the better
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Making the phone ring for local service businesses via the Are You Googleable report, training, and certified agencies. Search engine engineer, author, speaker. See areyougoogleable.com.
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C-Level Cybersecurity & Compliance Expert (nearly 30 years). CISSP, ISSAP, ISSMP, CGEIT, CISA & more. I was in cybersecurity before it was cool. Author. Educator. Digital Creator. Inventor. SimPilot. Thinker.
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Did you know that every relationship with your retail partner moves through the same 3 phases? Skipping steps can derail the process. Can you afford the lost sales? ? Stage 1: Curiosity How are you drawing your retail partners in? Tip: the only thing that makes a buyer curious about your brand is if you have something that will help them survive & thrive, which includes increased category sales, profit margin, unit velocity, promotional support, etc.. Which of these does your brand solve? ?? Stage 2: Enlightenment After you’ve piqued their curiosity? Tip: Provide a simple 3-step plan that will help them succeed. It’s simple: 1. Confirm Brand X has been accepted for your plan-o-gram and preferred distribution method. 2. We set up the product (direct or via distributor), provide promotional support, drive traffic to the store via our email & digital marketing efforts, connect with your current customers via geo-fencing, and provide samples for appropriate events with bounce-back coupons. 3. Your customers experience this great result, you see sales grow via new customers to the category, and repeat purchases due to successful results. Yes, getting on the shelf takes more than 3 steps yet by simplifying the process you enable them to say “Yes” more easily. ?? Stage 3: Commitment A commitment equals approval and store placement (part of the plan-o-gram). Only after a buyer has passed through stages 1 & 2 will they be willing to commit. Not before. Tip: The buyer will only approve your product (commit!) after you've made them curious and you've enlightened them. A lot of brands ask for the commitment way too soon, skipping stages, and that leads to very few sales. If you ask for a commitment before the buyer is ready, you come off as pushy & demanding. Take the time to go through all 3 stages! #marketing #CPG #vpsolution #messagingthatworks #apostolic #apostolicnetworking #SixTypesOfWorkingGenius #FiveDysfunctionsOfATeam #7HabitsOfHighlySuccesfulPeople
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