MessageGears

Happy hour on a ferris wheel with a bar? Yes, please. If you'll be at Shoptalk Spring 2025, we invite you to join us on the High Roller Wheel to network with top marketers and retail leaders. Killer views, top-tier cocktails, no dull conversations – we promise it'll be a great time. ?? Where: High Roller at The LINQ ?? When: March 25 at 6:30pm and 7:30pm Spots are limited, and once we take off, there's no hopping on. Attendees will receive an Uber code for a free ride to the party. Secure your spot now! RSVP for happy hour ??https://lnkd.in/ekcvrhXv Want to chat 1:1 about how MessageGears powers brands like yours? Let’s set up a quick meeting. Schedule a chat ??https://lnkd.in/efMG8G2u

Retail data hot off the press ??? After surveying key decision makers at big consumer brands, it’s clear that retailers are (rightfully) demanding more from their martech. More flexibility. Increased scalability. Tighter security. Retail leaders want to be able to use more of their customer data for stronger marketing campaigns – and MessageGears believes that’s not too much to ask. Read the full announcement here: https://lnkd.in/e8iBic-r

Heading to Google Cloud Next at Mandalay Bay next month? Stop by our MessageGears booth #3520 in the expo hall! Caroline Nash, Yusef Akyüz, Kelly Harlan, MBA, Taylor Jones, and Lydia DeWeese, CMP, DES would love to meet you. We're also hosting a special networking event with our friends at Actable for marketing and data pros while you're in town. Take a break from the conference and RSVP to join in on free food, fun, and drinks at Brooklyn Bowl. ?? Register to join us at happy hour: https://lnkd.in/eMDeYs8Y

Where do many marketing campaigns go wrong?? ?? Data hygiene and purity ?? Audience identification and segmentation ?? Data activation Even the greatest content in the world can’t overcome a misfire if these three core elements aren’t buttoned up. Learn more in our SVP Will Devlin's recent article on the CDP Institute blog. ??

Cocktails in the sky? Only at Shoptalk. ???? If you'll be at Shoptalk Spring 2025, join MessageGears for drinks 300ft above Vegas on the High Roller ferris wheel! Network with top marketers and retail leaders, sip on premium cocktails, and take in the best views of the Strip – no boring pitches, we swear. ?? Where: High Roller at The LINQ ?? When: March 25 at 6:30pm and 7:30pm Spots are limited, and once we take off, there's no hopping on. Attendees will receive an Uber code for a free ride to the party. Secure your spot now! ?? https://lnkd.in/erXpzuar

Who's going to Shoptalk Spring 2025?! ?? Shoptalk brings in 10,000+ attendees – including some of the greatest minds at popular consumer brands we all know and love. It's where the future of retail is defined. Janine Dinkel, Will Devlin, and Rod Schecter will all be there ready to chat about what's working and what's not when it comes to retail marketing and data strategies. If you'll be at Shoptalk and want to learn why top brands choose MessageGears to power hyper-personalized digital experiences, schedule time to meet with us while you're in Vegas! Set up time to chat during Shoptalk: https://lnkd.in/e6Ckz43y

Enterprise brands are drowning in data. Between every customer interaction, transaction, demographic datapoint, predictive intel, and more – most orgs are sitting on a goldmine for growth. But only if you can extract actionable insights from the noise. Raw data is just that – raw. Without strategic organization, even the most advanced enterprise brands struggle to translate this deluge into meaningful business outcomes. Good data segmentation is the backbone of personalization at scale, operational agility, and customer-centric innovation. Yet, many still get tripped up with outdated, siloed datasets that fail to reflect real-world complexity. Check out our recent blog article to explore how dynamic segmentation can transform these fragmented insights, why legacy approaches fail, and how modern architectures are bridging the gap. ?? https://lnkd.in/e86Y8jza

Imagine your data team identifies a cohort of high-value customers at risk of churning – but your marketing team never sees it. ?? If you know there's granular intel just sitting in a data lake or dashboard within your org, but it's not being actioned on... it's time to up your reverse ETL game. Reverse ETL has become a critical component of the modern data stack, transforming data warehouses from passive repositories into engines of operational growth. Most marketers are starving to get all of those valuable customer insights into marketing campaigns. Check out some common reverse ETL use cases and examples on the MessageGears blog to learn more about making it happen. https://lnkd.in/e86Y8jza

Deeply personalized marketing starts with looking for ways to segment that show customers you know them. You can make your messaging more targeted by: 1. Using AI to predict customer behavior 2. Engaging customers in *really* real-time moments 3. Activating your data cohesively across channels This might sound basic, but it's often hard to accomplish in practice. Check out the link in the comments to learn more about deep personalization – and how warehouse-native segmentation can make it easy! ??

Warehouse-native segmentation is so powerful because it can truly make all of the other solutions in your tech stack stronger. What a flex, right!? Our customer Chewy is a great example of how this can be done well. They build dynamic audiences in MessageGears using their Snowflake data, and then they can easily port those segments across channels. Most notably, direct data access has transformed their direct mail strategy. Check out their story to learn more about warehouse-native data activation. https://lnkd.in/edvmcEfj