Merritt Group

A strong Q1 PR plan sets the foundation for a successful year. By aligning goals, building momentum, and shaping the narrative early, businesses can maximize visibility, drive engagement, and stay ahead of industry trends. Now is the time to set the tone for a strategic and impactful year––here are our must-haves in a Q1 PR plan to help lay the groundwork! #publicrelations #digitalmarketing #influencermarketing #agencylife #PRplan #PRstrategy #MerrittGroup

During this month’s #DEICoffee we highlighted Mary Bowser, a brilliant Black woman, who was born enslaved, but with her photographic memory and unmatched courage, became one of the Unions most effective spies during the Civil War. Working inside the Confederate White House, under Jefferson Davis's nose, Mary smuggled critical information to the North, so much so that Davis himself complained his plans were reaching Union troops faster than his own. After the war, her heroic efforts were downplayed, like so many Black women’s contributions throughout history. But her impact was undeniable and she was rightfully inducted into the Military Intelligence Hall of Fame posthumously. This month, and every month, we uplift the stories of people who have been ignored by history, like Mary Bowser, who shaped history from the shadows. #BlackHistoryMonth #MaryBowser #HiddenFigures #BlackWomenInHistory #HerStoryMatters

Who do you think of when you hear the word "influencer"? Kim K? You're not alone. But the #cyber influencer world is a whole different ball game. ?? Michelle Schafer, Partner of our Security Practice and MG's Influencer Marketing Lead, explains in our recent webinar with Code Red that expertise > reach when it comes to making a splash in cyber #influencermarketing. Check out a snippet below and DM us for more info on Merritt Group's Influencer Marketing offering. ?? #publicrelations #digitalmarketing #cybersecurity #agencylife #webinar"

Congratulations to Samsung Display for winning Gold in the AVA Digital Awards for their Celebrates Big Ideas, Small Businesses campaign! We're proud to have collaborated with Samsung on this integrated campaign, highlighting the innovative ways entrepreneurs are using display technology to run and grow their small businesses. #SMB #MarketingAwards #MerrittGroup

What makes someone a cyber #influencer and what value can they add to a #marketing program? Our very own Michelle Schafer, Partner for our Security Practice and MG's Influencer Marketing Lead, broke down the value of deep expertise and laid out which platforms #cyber influencers are gravitating towards in our recent webinar with Code Red. See a snippet of her brilliance below and DM us for more information on Merritt Group's Influencer Marketing offering ?? #influencermarketing #digitalmarketing #publicrelations #cybersecurity #agencylife #webinar

Nike has won the Super Bowl influencer game in 2025! Their return to Super Bowl advertising after 27 years with the 'So Win' campaign is a masterclass in influencer marketing, brand storytelling, and cultural relevance. Nike has partnered with amazing women athletes, Jordan Chiles, Caitlin Clark, Sabrina Ionescu, Sha'Carri Richardson, A'ja Wilson and Sophia Wilson. All of these women are at the top of their game but have all overcome significant adversity to achieve success in their sports. The ad celebrates female empowerment but also challenges the male-dominated sports narrative. This strategic campaign has (rightfully so) garnered widespread acclaim for its bold messaging. The ad achieved the most screen time among brands during the Super Bowl. According to Samba TV, "Not only did its 'So Win' ad win the most-watched ranking and fan-favorite status amongst viewers, its logo was the MVP of the game."* The 'So Win' campaign exemplifies how brands can effectively engage audiences by aligning with current cultural movements and delivering authentic, emotionally resonant content. What did you think of the campaign? Tell us in the comments! #MarketingInsights #BrandStrategy #Nike #SuperBowlAds #WomenInSports #MerrittGroup *source: https://hubs.ly/Q036CH-k0

POLL: Who took home the trophy in #influencermarketing from this year's #SuperBowl? Weigh in below ?? #publicrelations #digitalmarketing #MerrittGroup #agencylife

When a reporter asks if you have any other sources who want to weigh in. ???? #SuperBowl #publicrelations #digitalmarketing #influencermarketing #MerrittGroup

Michelle Schafer is not only our resident cybersecurity communications expert – she's the latest board member of the Washington Women in Public Relations (WWPR) organization! Michelle recently joined the #LayOfTheBrand podcast to share her insights on how to effectively reach CISOs. Tune in to hear Michelle and co-guest Gianna Whitver of the Cybersecurity Marketing Society discuss: - Strategies that are working today to engage security leaders. - Emerging trends shaping the future of cyber marketing. - The critical role of trust and authenticity in building relationships with CISOs. Listen here: https://hubs.ly/Q034Hlp30 #CyberMarketing #WWPR #CyberPR #Cybersecurity

Our very own Michelle Schafer has joined the Board of Directors at Washington Women in Public Relations! Michelle will serve as Woman of the Year Co-Chair. As a member of the Board of Directors, Michelle will join a group of esteemed #PublicRelations pros that "leads the charge and helps the organization to provide leadership opportunities, professional development, community partnerships, mentorship and industry networking." Congrats, Michelle! ??