??Just launched! Our latest ebook dives into the evolving content landscape and how brands can scale smarter in the age of AI. With content consumption at an all-time high, the pressure is on to create efficiently, connect authentically, and stay ahead of the curve. Don’t get left behind—discover how to future-proof your content strategy today. Read now: https://bit.ly/3XtIgRe #ContentStrategy #AI #DigitalMarketing
关于我们
Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC.
- 网站
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https://www.merkle.com
Merkle的外部链接
- 所属行业
- 商务咨询服务
- 规模
- 超过 10,001 人
- 总部
- Columbia，MD
- 类型
- 私人持股
- 领域
- Customer Relationship Marketing (CRM)、Enterprise Technology Services、Analytics、Data Sourcing、Experience and Personalization、Performance Media、Customer Strategy、Customer Loyalty、Addressable Advertising、Identity Resolution、Data Management、SEM、SEO、Display Advertising、Paid Social、Amazon Advertising、Marketing Technology、Customer Experience、Performance Creative、User Experience、B2B Marketing、Enterprise Technology、Customer Experience Management、CXM和Walmart Advertising
地点
Merkle员工
动态
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Beyond the bots, AI is unlocking smarter marketing. Learn how to drive more clicks, conversions, and revenue with AI-driven strategies from Merkle’s Beth Billingsley and Erin Kelsh—all while streamlining operations. Save your spot for Movable Ink's Magenta Friday now: https://bit.ly/4iLXitE
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That’s a wrap on an incredible Adobe Summit! Day 2 and 3 were packed with insights— ?? Merkle’s Jas Singh and H&R Block’s Sameer Agarwal showcased how data-driven and AI-powered strategies transform customer connections. ?? Merkle's Nicolai Sch?ppenthau and Celestyal’s Tim Locke revealed how they built a full-fledged website in just four months with Adobe Edge Delivery Services. ?? Merkle’s Ed Forman and Michelle Cascone explored how a modern content supply chain can eliminate bottlenecks and scale customer engagement. A huge thank you to our partners and everyone who stopped by our booth and happy hour! Excited to keep the innovation going—see you next year! ?? #AdobePartner #AdobeSummit
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The AI revolution isn’t about automation—it’s about transformation. Barry Fiske shares how AI enables “T-shaped” talent to excel, blending roles for greater innovation. See what 17 industry experts say about AI’s impact on leadership and business in this Fast Company feature: https://bit.ly/41JanNy
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Watch Peter Rogers as he discusses how Merkle and Snowflake are transforming customer data strategies ??
Merkle is helping clients use data to drive positive business outcomes. Peter Rogers, Head of Merkle Data and Technologies of the Americas, joins "Data Cloud Now" anchor Ryan C. Green at AWS re:Invent to discuss how Merkle is using Snowflake to power unified customer data strategies, real-time insights, and AI-driven innovation. From building a complete customer 360 with identity resolution to launching native apps in the Snowflake ecosystem, Merkle is enabling brands to drive growth, engagement, and loyalty — while partnering closely with both CMOs and CIOs to elevate the customer experience. Full conversation: https://lnkd.in/gsMSAd36
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?? The demand for content is growing exponentially—and brands that don’t modernize their content supply chain will fall behind. Consumers expect personalized, AI-enhanced experiences across every touchpoint. Those who optimize now will gain a major competitive advantage in both engagement and efficiency. Ready to future-proof your content strategy? Get the insights in our latest ebook: https://bit.ly/3XtIgRe #ContentMarketing #AI #DigitalTransformation
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That's a wrap on Day 1 at #AdobeSummit! Today, we saw dentsu’s Jason Oke take the main stage to share how we’re helping Adobe leverage GenStudio to scale content production, streamline workflows, and transform marketing processes. We closed out the day with an incredible Happy Hour alongside dentsu, Snowflake, and Amazon Web Services (AWS)—good drinks, great conversations, and some friendly competition at the dartboard! Missed us today? No worries—we’ll be back tomorrow! Stop by booth 1135 to chat, and don’t miss these must-see sessions: ?? 1:00PM - Explore how H&R Block and Merkle are using data-driven insights to forge deeper emotional connections and drive lasting customer loyalty: https://adobe.ly/4ieEJyC ?? 2:30PM - Discover how Celestyal Cruises and Merkle built a full-fledged website in just four months using Adobe Edge Delivery Services, transforming the digital experience for B2C and B2B users: https://adobe.ly/4iyH7zZ ?? 4:30PM - Learn how a modern content supply chain can eliminate bottlenecks, improve asset management, and transform customer engagement at scale: https://adobe.ly/3DRI8Ey
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Big win at Adobe Summit! ?? Last night, we were honored to receive one of only two Partner Innovation Awards from the GenStudio team—taking home the Go-to-Market Award for our outstanding agility and client value. This award is a testament to the incredible collaboration between Dentsu Creative and Merkle—and we’re just getting started! ?? #AdobeSummit #OneDentsu #Innovation
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How are Gen Alpha and Gen X shaping the future of shopping? ????? With over $3 trillion in spending power combined, these generations are redefining retail in big ways. Join Merkle’s Holden Bale at Shoptalk as he shares key insights on their evolving shopping habits and how brands can stay ahead. Don’t miss this dynamic session packed with trends, takeaways, and fresh strategies: https://bit.ly/3qpQ9GK #Shoptalk #RetailTrends #GenAlpha #GenX
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Scaling content isn’t just about creating more—it’s about doing it smarter. What’s your biggest challenge in keeping up with content demand? Vote below, and download our ebook to see how top brands are optimizing their content supply chains: https://lnkd.in/gAWCf34q
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