Mereo LLC

As B2B leaders, we all know that even the best solutions can struggle to connect with buyers if the value is not crystal clear. SAP faced this challenge across its extensive portfolio — needing a structured, scalable way to help buyers understand the real business impact of their solutions. Enter Mereo. By developing value-selling frameworks and training SAP teams worldwide, Mereo helped transform how SAP articulates value — moving beyond features and functions to tangible business outcomes. The results? A global impact on revenue teams and a stronger ability to empower customer success. This is what happens when value is more than a buzzword — it is a strategic advantage. ?? Read the full story: https://hubs.ly/Q03d4dqT0 #B2BLeadership #ValueSelling #SalesEnablement #CustomerSuccess #SAP

As a B2B seller, you must offer more than your solutions to a buyer. You must also provide credible insights that drive the buying journey. You must be proactive. Guide your buyer. Be a trusted advisor. Yet most sellers do not work with this #SeekToServe mindset. Buyers have taken notice. 70% of the time, buyers do not engage a seller until they believe they understand their needs. 50% of the time, buyers do not engage sellers until after they have identified the solution they believe will serve them. Help empower your sales force to take control of the buying journey today. Download this Revenue Accelerator to get started: https://hubs.ly/Q03d4pf30

Too many B2B companies take shortcuts in #ProductDevelopment, skipping structured, market-driven processes in favor of isolated decision-making. The result? Solutions that miss the mark, wasting time and investment. With?30,000 new products launched annually — but fewer than 5% succeeding?(Clayton Christensen) — common pitfalls include: ??? R&D investments without a business case or success metrics ??? Sales and marketing left in the dark until it is too late ??? Go-to-market planning delayed, giving competitors an edge At Mereo, we help organizations implement disciplined solution management processes that align R&D with market needs, justify investments and ensure early go-to-market planning. Read more insights on avoiding costly mistakes from our expert Joel Reed:? https://lnkd.in/eMRZ65Mj #B2B #Innovation #ProductDevelopment #GoToMarket #Strategy

Today, salespeople garner around 5% of a buyer’s time during the B2B buying journey (Gartner). Their pains and needs are complex and require relevant, specific solutions. And they can spot — and avoid — an ingenuine, pushy seller from the first moments of interaction. Putting buyers and their needs first and being an authentic salesperson wins every time — without exception. Download the game-changing #SeekToServe eBook to enable your workforce toward serving buyers as a true #TrustedAdvisor: https://hubs.ly/Q03c5tp80 #ValueSelling #SellingTips

When Riskonnect (Formerly Castellan Solutions) approached Mereo revenue experts for support, its leadership faced a slew of hurdles that could either be met with victory or tripped over for suboptimal results. A merger. A rebrand and repositioning. A new flagship product with new and unfamiliar buyer personas and customer segments. With our help, Castellan successfully united, rebranded and stepped up its value selling framework to establish itself as a leader in resilience management. Learn more about how we helped them mold their success story here: https://hubs.ly/Q03c4KGR0

Successful selling is predicated on becoming a #TrustedAdvisor to the buyer, fostering relationships based on trust, credibility and a deep understanding of the buyers' needs, pains and desires. This approach transforms the process into a collaborative partnership between buyer and seller, where you as the seller is not just a vendor but a reliable ally in the buyer' success. Learn the 6 steps to embracing the trusted advisor approach here: https://hubs.ly/Q03c2kd10

Did you miss the March edition of Top Sales Magazine? It was out last week and is packed full of articles on the themes of Opportunity Qualification, Growing Existing Accounts and Key Account Planning & Mapping. George Brontén is on the cover with his article, Five Keys to Winning More Deals With Effective Opportunity Qualification. Marco Rasi is in the guest editor seat and then we have further outstanding articles from Colleen Francis , Steven Rosen, MBA, Tom Williams, Amy Franko, Brian Sullivan, Barbara Weaver Smith, Diane Helbig, Tony Alessandra PhD, Kristie K. Jones and Kevin Eikenberry. Don't miss out, sign up today: https://bit.ly/35uAeuR #sales #topsales #keyaccounts #opportunityqualification #keyaccountmapping

Selling leaders, are you leaving money on the table — or worse, driving buyers away? Pricing is not just a number. Pricing is a strategic lever that can elevate your value, differentiate your offerings and maximize profitability. The B2B Leader’s Guide to Pricing Strategy is your go-to resource for: ? Avoiding common pricing pitfalls ? Aligning pricing with your value proposition ? Capturing, rather than leaking, revenue At Mereo, we have witnessed too many businesses struggle with pricing missteps that cost them growth. This guide arms you with actionable insights to price with confidence — and win more while losing less. Download your free copy today: https://hubs.ly/Q03919vm0

SAP Ariba a pioneer in B2B commerce solutions, faced a challenge familiar to many high-growth organizations: aligning a rapidly expanding sales team with a unified, value-driven approach. With Mereo’s expertise in sales enablement and value messaging, Ariba transformed its go-to-market strategy. By equipping sellers with compelling, consistent messaging and a structured approach to client engagement, they empowered their teams to connect more effectively with buyers. The results? Greater sales confidence, stronger customer conversations and accelerated revenue growth. This is what happens when sales teams are enabled with the right strategy, tools and messaging. Read more about Ariba’s journey with Mereo: https://hubs.ly/Q0390N3z0 #SalesEnablement #ValueSelling #B2BLeadership #GoToMarket #RevenueGrowth

Too many #ValuePropositions today are missing actual value for buyers. They are simply a proposition — a forced pitch. But sellers who can speak to buyer's unique business needs and situation are better positioned to drive beneficial deals for all. How? Learn to resist the itch to pitch and #SeekToServe. Learn more here: https://hubs.ly/Q0391FL20