MentorPass

I'm excited to announce a fun project. We created a 20-minute YouTube documentary with Greg LaVecchia, one of our top mentors. Greg & his wife, Mari, bootstrapped Bloom Supplements to $100M+ in less than 5 years. In the video, we discuss the challenges of hiring executives, competing against incumbents like Red Bull and Monster, how GLP-1s (e.g., Ozempic) create new opportunities in the supplement market, and Bloom's wholesale strategy in Target vs. Costco vs. Walmart. Let me know what you think! https://lnkd.in/d9HPn-XM

An amazing founder story. One of our mentees pulled himself out of homelessness with entrepreneurship and self-education. He started a niche supplement brand. Joined MentorPass 14 months ago when he was doing $1m/yr and the business has grown exponentially since then and he credits a lot to his mentors. Specifically Alex Neist, Bryan Cano, Moiz Ali, Sean Riley, and Ahmad Zakaria. Grateful for the work we get to do every day.

Most MentorPass calls I take are brands, but yesterday, I had a lunch & learn with a SaaS Company in the AI space. 1) ~30 people on the call across different parts of the org. 2) They did their research and came incredibly prepared with questions. 3) their goal was to genuinely understand me as a decision maker and brand representative. What excites me, how I think about strategy, leverage, creative, AI, leadership – their questions went deep and I wouldn't have been able to guess they were a SaaS company. I found it fascinating and a very interesting use of MentorPass – Great DTC brands spend a lot of time understanding their customers, and I love the idea of B2B companies doing the same. Great use of MentorPass and outside-the-box thinking from this org. You're building something that extends beyond DTC Kenny Hanson.

This guy is selling $200M worth of probiotics per year. And starting today, he can be your mentor! Logan Chierotti is the founder of Physician's Choice, America's # 1 Probiotic Brand, a best seller on Amazon, Sam's Club, Walmart, and Target. He's on a mission to make humans healthy, and he's doing a damn good job. PC's products help with digestion, inflammation, stress, sleep, and other common ailments that everyday Americans deal with. Who's his mentorship best for? Founders/marketers looking to scale their brand and team on Amazon, DTC, and in retail. From my conversation with him, he seems to have a knack for hiring A Players and setting them up to grow the business. What's especially impressive about the scale that Logan has generated, is that PC is on track to $40M in EBITDA, showing that growth doesn't have to come at the cost of profitability. Welcome to the MentorPass team, Logan! https://lnkd.in/dacSn7Ps

A massive milestone for MentorPass. We just onboarded the CEO of the fastest growing CPG brand in America. A few years ago, we didn’t know a single person in this industry. Now?we're able to consistently give our community access to the operators at the top of the game. Incredibly grateful for our team for building an amazing product, as well as everyone that bet on us early and opened doors for us along the way. Our new mentor Domenic is an incredible entrepreneur, and he also aligns with our core value of humility. During our onboarding he told me "I've wanted to do this for a while, but I wanted to make sure I felt really confident in my ability to help people." Well, Dom, I think you're going to help a lot of people. Welcome to the team.

I spend 3-5 hours a week talking to founders via MentorPass or over Zoom. And I will say it's still, to date, one of the most rewarding things to do.

400+ operators signed up for our TikTok Shop Masterclass last Friday. It was so good, I just decided to publish the recording on Youtube. Brian Blum delivered insane tactical value on how to scale your content, source and manage affiliates, and advertise profitably on the platform. This isn't nonsense theory, it's based on Brian's actual experience scaling TikTok Shop for brands like C4, Nood, Kane Footwear, and many others. You're probably going to want to hire Brian once you watch the video, so we're gonna make that super easy by linking his MentorPass in the comments :) https://lnkd.in/gmxDqRs3

A couple of months ago a 21 year old kid booked me via MentorPass He’s doing $110K a month with $30K in profit drop-shipping something from China. Mono-product store with an off the shelf Shopify template that cost $20 and an attractive BOGO offer Takeaways: 1. Shopify is an insane product. Your “rent” can be as low is $1 a day 2. Very humbling to meet kids like this. A) makes me feel old B) makes me realise that top cohort of Gen Z will eat our lunch 3. Keep it simple. His add account was ABO targeting broad with 5 creatives for testing. And one ABO campaign for scaling. Done. 4. Product > Team in eCom 5. Everyone hates on drop-shipping but what a great school for learning eCom with minimal risk / capital deployed 6. I want my two sons to be like this mentee - hopefully I can hire him on MentorPass one day to coach my kids