Mention

Fake news got your brand under fire? Here’s how to take control in 4 steps. Step 1: Respond Directly Write a kind, polite, “customer support-friendly” response that clarifies any wrong information without isolating, accusing, or getting angry at the source.? This will make your response visible and noticeable to people viewing the original piece of content. Step 2: Find and Respond to People Reacting Identify influencers or important stakeholders who are spreading the misinformation. Reach out to them with accurate information to halt further spread.? Use media monitoring and social listening to track and address ongoing discussions. Step 3: Communicate with “your people” Reach out to your loyal customers and stakeholders. Make sure they know what is fact and what is fabricated. These people trust you, and their opinions of you matter even more than those of prospective customers and the general public. Step 4: Use content to set the facts straight Content can amplify any message in your communications strategy, including correcting misinformation and improving your reputation. Use it to join the conversation and educate the public about how things really are. Act quickly and thoughtfully to protect your brand's reputation and regain control of the narrative.

Julien Poilleux arrive depuis quelques mois dans l'Aventure cofondée par le startup studio eFounders (Thibaud Elziere, Quentin Nickmans) et son tout premier CEO, Matthieu Vaxelaire. Il prend les commandes d'un groupe d'une trentaine de talents et renforce chaque ligne du plan directeur afin de construire la plus belle feuille de route pour l'année 2025. Il nous explique ses choix forts, sa vision, la manière dont un repositionnement général est souvent nécessaire après plus d'une décennie de fonctionnement. La FrenchTech murit et le cas Mention est un superbe cas d'étude à analyser. Un épisode de pur Management très instructif ! L'épisode est disponible ici : https://lnkd.in/ePMSU83F

?? How WPX Hosting uses Mention to track their CEO reputation ?? WPX hosting leveraged Mention to track brand mentions, engage with their audience, and gain actionable insights—all in real-time. The result? A sharper, more effective social strategy. ?? Read their success story here: https://lnkd.in/gfx8B5fG #SocialListening #Mention #CustomerSuccess #MarketingStrategy #foundersreputation @terry Kyle @WPX hosting

Remember the Slack outage in February 2022?? For a brief moment, Slack users couldn't exchange messages or upload files. It significantly disrupted business communication for organizations dependent on Slack for instant collaboration. However, their response was a masterclass in crisis management. What can we learn from them? - Proactive Communication is Key ??? ? Slack didn’t shy away but immediately acknowledged the issue. - Consistency and Transparency ? Every 30 minutes, Slack updated its users regularly until the issue was resolved. This maintained trust and showed they were committed to solving the problem. - Single Source of Truth ? Slack used its website to consolidate all outage-related data. Customers knew exactly where to look for updates. How you handle outages can define your brand in a world where a bad experience can spread like wildfire. Could your team handle a crisis with such clarity and efficiency? Drop your thoughts below!

??AI Emotion Analysis is Here!??? Ready to unlock deeper insights into how people?really?feel about your brand? Our team has just launched AI Emotion Analysis!??? With this new feature, you can now: ???Identify and categorise 7 core emotions expressed in mentions, providing a more nuanced understanding of sentiments. ?? Filter your feed to visualise only mentions with selected emotions. ?? Highlights key emotional trends and changes over time. Click on the link in the comments to discover Emotion in Mention!

?? Boost Your Brand Awareness! ?? Building a strong brand isn't just about having a great product—it's about connecting with your audience, sharing your story, and making it easy for others to share your message. Whether you're just starting out or looking to expand your reach, these tips are essential for making your brand unforgettable

Crisis Management Made Easier with Mention ?? Nestlé and General Motors are facing challenges, yet public sentiment remains mostly positive. Using Mention, we can analyze these shifts, uncovering insights to help brands respond effectively and maintain their market position. Harness the power of real-time sentiment analysis to navigate crises and protect your brand’s reputation. #Mention #CrisisManagement #BrandReputation #SentimentAnalysis #Nestlé #GeneralMotors

Utilizing competitive analysis should be a top marketing priority for most businesses. Read our tips to discover why ??

Ever wish you could hear everything said about your brand or your market? ?? With Mention, you can! ??

In this week's battle, Hespéride vs Leroy Merlin, which one will come out on top ?