Memo

Big news! Today we launched Predictive Readership, an extension of our direct-from-publisher data, adding thousands of publications to our dashboard analytics and reporter database. Learn all about it: https://lnkd.in/g_jn5ZzF

Chief Product & Customer Officer Karlie Santucci sat down with TaylorMade Golf Company Senior Director of Media Ryan Lauder for a jam-packed discussion about the importance of integrated data and insights when it comes to all things media. If you missed it live, you're in luck because we just made the recording available for all. Check it out: https://lnkd.in/gzw9xWfV

Insights Analyst Jaime Ponce studied how many people read about Costco Wholesale over time and, when faced with a crisis, if they should respond (Never thought we would be posting about Diddy's baby oil supply, but here we are!). See the data: https://lnkd.in/gB95ix_f

TaylorMade Golf Company Senior Director of Media Ryan Lauder has spent 25 years helping to grow one of the world’s most respected golf brands across marketing and media. We’re sitting down with him to unpack the shifting macro and micro trends in the comms industry, unique ways to leverage data, and so much more. Join us Oct. 23: https://lnkd.in/gzw9xWfV

Are Op-Eds worth the effort? Do people read them? Insights Analyst Jaime Ponce studies a year of Op-Eds to get to the bottom of it. Check out a snapshot of the findings: https://lnkd.in/g3jmHnsY

Senior Insights Analyst Nikki Chellaswami analyzed news coverage around CEO turnover at Boeing, Starbucks, and Nike to understand how their differing comms strategies impacted public attention and their bottom lines. Check out 3 key learnings: https://lnkd.in/gPNkzivv

We surveyed 1,000 comms pros to see how reporting structure, scope, priorities, and more are changing year-over-year. See the 2024 Evolving Role of Communications report: https://lnkd.in/gCn5nMnb

Insights Manager Eva Casher analyzed readership data (unique visitors to news coverage), sheer coverage volume, and UVMs to see if they yield comparable insights. Spoiler alert: there's some key differences that could sway your media strategy in opposite directions. Check out her research: https://lnkd.in/gYfp7GhP

After Starbucks announced its new CEO, the narrative quickly changed from a positive outlook for the business to return to office doesn't apply to him to...wait...the CEO is commuting via private jet to Seattle? We analyzed what people read most about the new CEO appointment and how it compares to the coffee giant's other news cycles in 2024. Check it out (and more recent research): https://memo.co/resources/

I had an insightful discussion with Eddie Kim, the founder and CEO of Memo a few weeks ago. ?? In this clip, I talk about the need and urgency for PR pros to look beyond impressions, hits, and other vanity metrics. Understanding the context and underlying narratives of coverage provides actionable insight into media perceptions about your brand, products, execs, etc. ?? Imagine layering in actual readership data from Memo with narrative intelligence and understanding which media narratives drive real engagement. This data would be actionable: ? Prioritized media lists ? The most impactful journalist ? Brand messaging This is all doable now. What are you waiting for? ------- #mediamonitoring ? #data ? #analysis ? #mediainsights