We are a fiercely entrepreneurial agency that blends creativity and performance to build great brands. We call this approach Soul & Science. With employees in San Francisco, New York, Los Angeles, Chicago and Seattle, we serve as collaborative business partners to some of the world’s best brands including Peloton, Quaker, Jose Cuervo, Alaska Airlines, Charles Schwab and OkCupid, among others. We have been named to Ad Age’s A-List and twice to their Best Places to Work. Most recently, Mekanism was named Independent Agency of the Year and Jason Harris named CEO of the Year by The Drum. Named a Top 10 Most Effective Independent Agency in the US by the Effie Index, Mekanism has been profiled by The New York Times, Fast Company and ABC’s Nightline. Our campaign methodologies are studied by Harvard Business School.
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Jessica Gaylord & Kevin Renwick dropping some heavy Reddit knowledge ??
Reddit has been making waves for its newfound prominence in search, community building and potential advertising opportunities - but how can marketers make the most of the platform? EMARKETER?spoke to Mekanism's very own?Jessica Gaylord?&?Kevin Renwick?to get a sense of how brands can hop on the Reddit bandwagon. Read the full report below??? https://lnkd.in/egByrMkz
Reddit has been making waves for its newfound prominence in search, community building and potential advertising opportunities - but how can marketers make the most of the platform? EMARKETER?spoke to Mekanism's very own?Jessica Gaylord?&?Kevin Renwick?to get a sense of how brands can hop on the Reddit bandwagon. Read the full report below??? https://lnkd.in/egByrMkz
Still catching up on what happened online last week? Heidi (Smolevitz) Mika has you covered ?? ? Check out Hedi's Friday Faves ??
Director of Influencer Marketing | Wife & Mom | Avid Runner, Music & Sports Fan
?? FRIDAY FAVES! ?? For the week of February 17 & 24 (it's been busy, to say the least): ?? #GabbyWindey on social right now is everything. We all can't stop talking about her role on #Traitors and if I were a brand, I'd be brainstorming how we can work with her... Check her out: https://lnkd.in/d-zZWKti ?? The Sonos, Inc. influencer trip to Dolomites looked incredible. By pairing a luxury travel experience with their product’s core benefit—great sound—they told a story that connects lifestyle and product. A little carousel recap from Alex Costa here: https://lnkd.in/dSmqEuPs ??A little delayed, but I keep getting served ads of recaps from the GUESS?, Inc. influencer trip to Whistler last month! They brought creators into an environment that seamlessly tied fashion to adventure. Showing how the product is dynamic, but still aspirational was smart. Loved watching videos like Kate Lazarski's here: https://lnkd.in/dqwdCKZG ? We've all seen the crazy marketing stunts from HBO for the new season of #Severance, but I personally loved this vending machine mailer of Lumon-branded coffee mugs. Andrew Steinthal was a lucky recipient and shared a recap here: https://lnkd.in/drG8Bqg7 ?? I am a huge proponent of leveraging influencers cross-functionally and Kosas did this so well in their latest Vogue spread, sharing images from an influencer shoot. Check it out here: https://lnkd.in/dG9vspAX ??Last but certainly not least, we have all been obsessing over Gap's marketing recently, and this latest spot might be one of my favorites. I loved that they partnered with #ParkerPosey who is currently starring in #WhiteLotus. The magic of tapping into a beloved icon reaches an audience that remembers GAP in its heyday, while also introducing Parker and themselves to a younger consumer who craves quirky, authentic praetorships. Good vibes here: https://lnkd.in/dyPwe6Y8 Which of these strategies do you think brands should lean into more? #BrandMarketing #InfluencerStrategy #InfluencerMarketing #CreatorMarketing #BrandTrips #CulturalRelevance Mekanism
Flying First and Premium class on Alaska and Hawaiian? That’s pure main character energy. Which is why we put influencers in the starring role—delving deep into their minds to get the full in-flight, elevated experience. ? ?? ?? Read more about this new work from partners Alaska Airlines & Hawaiian Airlines from MediaPost ?? https://bit.ly/41iqIZn
We watched the Super Bowl and... we had thoughts ?? Check out why we believe the halftime show overshadowed the ads and even the game itself. Mekanism Social Strategy Director, Jessica Gaylord has the 411 ?? https://bit.ly/4jX4EMj
When you're in love, you sing about it. Or better yet, you rewrite a rock anthem to celebrate prevention with PEMCO Insurance. Cheers to our first campaign with brand partner PEMCO?? Learn more about how to love prevention ?? pemco.com/prevention #ForTheLoveOfPrevention #AllInOnPrevention #PreventWithMe
What a wild ride ???? We made one final update on the TikTok shutdown saga in our doc. Our team will continue to keep a close eye on the situation as we observe the fallout of this weekend's events. Drop a line if you need guidance regrouping on what to do with TikTok next:?[email protected]???
TikTok ban. Two words you haven't heard yet this week, right? Forget static POVs – we're building this live. Our open-access Google Doc tracks the latest news and our evolving recommendations on the TikTok ban. No email gates or fancy landing page. Just expert insights, the Mek way. Updated by our team of social & media experts, daily (sometimes hourly). Consider it a shared resource for the entire industry. Let's navigate this together. https://bit.ly/3WkvrrT
TikTok ban. Two words you haven't heard yet this week, right? Forget static POVs – we're building this live. Our open-access Google Doc tracks the latest news and our evolving recommendations on the TikTok ban. No email gates or fancy landing page. Just expert insights, the Mek way. Updated by our team of social & media experts, daily (sometimes hourly). Consider it a shared resource for the entire industry. Let's navigate this together. https://bit.ly/3WkvrrT
Building a community is no longer about drawing people in—it’s about earning your place in spaces that already exist. Erika Ayers Badan discusses how Food52 is embracing this challenge in today’s digital landscape. Catch the full conversation on the Soul & Science Podcast ???
What does it take to disrupt industries and scale businesses to new heights? This week on the Soul & Science podcast, I’m joined by Erika Ayers Badan, CEO of Food52, a true powerhouse and change agent. From revolutionizing sports media at Barstool Sports to redefining home goods and cooking with Food52, Erika shares her insights on navigating disruption, scaling authentically, and staying fearless in the face of uncertainty. Here are three key takeaways from our conversation: ?? Disruption starts with bold moves. Erika shares how Barstool Sports and Food52 challenged traditional models and built communities by taking risks others wouldn’t. ?? Scaling requires adaptability. In both sports media and home goods, Erika reveals how flexibility and resilience are essential for growth. ?? Community is the core of lasting success. Food52 thrives by listening to its audience and creating products they truly want. Erika discusses how brands must earn their place in people’s lives. Tune into the latest episode of Soul & Science to hear my conversation with Erika. https://bit.ly/49qxbFp