Meet The People

?? WHAT A MONTH! October was jam PACKED here at Meet The People with activations for: ?? Spectrum at Los Angeles Dodgers Stadium ?? Walmart in #Quebec ?? Ritter Sport in #TimeSquare ?? Hennessy at #OneMusicFest ?? LG Electronics in #Richmond and #Calgary ? Nespresso Professional at the SAN PELLEGRINO Young Chefs Academy ?? Chicken Farmers of Canada We welcomed StorageMart, Plante Moran and ONE RESCUE into the #client family, debuted beautiful design work for Addison Group, and took home an #OOH award for Gay Lea Foods. ...and don't even get us started on events! MTP made its mark at the Strategy Online #CMOForum, spoke at #DigitalDaycamp, held a panel at The Gathering Summit, and celebrated the launch of Coegi Canada. All that and we somehow still had time to give back, sponsoring #HeroesHockey and raising money for Trillium Health Partners. Our leaders were featured in Forbes, Chief Marketer, HR Grapevine, Living Corporate, DEI After 5 and much much more. See for yourself.... True Media True Media Canada Coegi Coegi Canada VSA Partners Public Label Match Retail Saltwater S'well WOW! mobile boutique RADaR Analytics

...and now congratulations Coegi! We are delighted to share that their #SpikevaxPartner campaign with Moderna has been recognized as a Social Media Campaign of the Year in the 2024 Healthcare Marketing Impact Awards by Modern Healthcare and Ad Age! Coegi brilliantly (and very successfully!) used 150 niche #influencers to drive vaccinations despite covid fatigue. The result? More than 500 social posts, more than 500 million impressions, a boost in vaccinations and Spikevax's market share to boot. Thank you to our incredible team and client partners for this incredible achiegement, and to Moderna and Adage for the recognition! #MHImpact #AdAgeAwards

?? Thrilled to announce VSA Partners has been named on Inc. Magazine’s 2024 Power Partner list!? A directory of curated companies that all meet rigorous standards of #B2B excellence. Based on #client feedback, this recognition means a lot. ?? ? In order to earn a spot, Inc. Magazine interviews past #clients to get an unbiased look at what it’s like to work with each company. So we’re especially honored to have received this placement, as it’s a direct testament to the quality partnerships we’ve built with clients—sometimes over decades.?? Thank you to Inc. Magazine for selecting VSA, and to all our amazing clients who helped make it happen! We look forward to continuing to provide award winning partnerships with clients old and new and those whom we have yet to meet, in 2025.?? Well done team! ??

#Brand is your superpower, but with great power comes great responsibility.? And too often, many are getting it wrong. ?In Forbes, Anne-Marie Rosser, CEO of VSA Partners, dives into specific scenarios when brand can be a powerful lever for change, and *how* to use it for maximum impact. If your brand is struggling to meet these challenges, then this article is for you: 1?? Go To Market 2?? IPO 3?? Mergers and Acquisitions 4?? Modernizing a Legacy Brand At Meet The People, we specialize in leveraging data-driven strategies to design innovative, brand-first campaigns that drive business results. Aligning brand and business objectives is the cornerstone of our approach to next-gen advertising. ?? ?? For the full article: https://lnkd.in/gD7C-Sa6 #MarketingInnovation #BusinessGrowth #Branding

?Exciting news! Our Group CEO Tim Ringel was featured in *The UnNoticed Entrepreneur* by Jim James – a powerful resource for anyone looking to boost their visibility and make an impact! A peer group masterclass for #entrepreneurs, this book features 50 founders of diverse businesses around the world, revealing how they leveraged personal connection, clarity, and persistence to build brands on lean budgets while remaining #authentic and human-focused in an increasingly automated world. Packed with actionable guidance for generating sales, building a brand and gaining #customerloyalty in the digital age, whether you’re starting out or scaling up, the tips in here are gold! Featuring a Foreword by Brad Sugars, Founder of ActionCOACH Global, and a Preface by Jamie Smart Bestselling Author of Clarity. Get your copy today: https://lnkd.in/gGyuT_tZ #TheUnNoticedEntrepreneur

Congratulations to the Los Angeles Dodgers on their #WorldSeries win! …and congratulations to Public Label on their recent very cool #BrandActivation for longtime client Spectrum at Dodger’s Stadium. ?Public Label teamed up with Spectrum to create a one-of-a-kind #FanExperience. Guests were invited to step into the action and design their very own 'Rookie Card' against an electric backdrop capturing the spirit of Los Angeles. Each card was delivered with a protective case – a keepsake designed to last a lifetime, just like the memories made that day. Shout out to Erica Calhoun Laura Mellor Danielle Durocher Luke Moseley Chad Shirley for heading the latest brilliance in #ExperientialMarketing

...How are you handling the new normal? MTP #CFO Lu Hur, sat down with Russ Banham to discuss the evolving landscape of #hybrid work and its impact on #financial #strategy. Some key takeaways: 1?? Flexibility is Key: To enhance productivity and employee satisfaction, you have do adapt. 2?? Cost Management: It’s important to reevaluate expenses related to office space and technology to optimize resources. 3?? Data-Driven Decisions: Leveraging analytics to monitor performance and guide strategic choices is more crucial than ever in a hybrid environment. 4?? Culture and Collaboration: There’s no way around it, maintaining a strong company culture in a hybrid setup is a challenge that requires some innovative approaches. …but we at Meet The People, are up for it! For the full StrategicCFO360 article featuring insights from Michele Cusack of Northwell Health, Andrea Hecht of CSAA Insurance Group, a AAA Insurer, and Kathrine Ravn Stougaard of Stibo Systems: https://lnkd.in/eCuyfnyX

“Change is afoot in #SEO!? It’s no longer enough to be the number 1 ranking page in search results. What you really want to think about now, is how you can get into new advanced search results, like the #AI overview pages.” …But how exactly do you do that? In this months Meet The Minds, we sat down with Saltwater’s Director of Optimization, Mark Miller, to discuss optimizing your #SEO in the age of #AI!

That’s a wrap on The Gathering Summit! Huge thank you to Bill Neff of YETI, Melissa Rosenthal of BuzzFeed and Outlever and Bassem El-Rahimy of Turo for a fantastic panel discussing how great #brands become unicorns. A key takeaway? It’s all about #authenticity and building #community... and it takes time! But it's time worth spending. Thank you all for *your* time, your openness, your brilliant insights, and for a lively conversation. Thank you Mandy Balak and Chris Kneeland for bringing us all together at #TGS2024. And thank you to our teams at True Media Canada and True Media US, both proud sponsors of the summit. We will see you next year! Same place, more questions.?

“We’ve seen firsthand how our commitment to #DEI has enhanced our #performance, #creativity, and ability to connect with diverse #audiences." At the heart of our #agency is a commitment to creating a diverse and inclusive environment that not only reflects the world we live in but also drives creativity and #innovation. ?In her latest feature in HR Grapevine, MTP Co-Founder and Chief of Staff Natalie Dusey ACG shares her insights on why #DEI is the future of #advertising, and how the challenges she has faced as a woman of color in leadership, have shaped her beliefs and actions. ?? Key takeaways: 1?? DEI as a Creative Catalyst: A diverse workforce fosters a variety of ideas crucial for impactful advertising. "Diversity brings unique perspectives that resonate with wider audiences," Natalie states. 2?? People-Centric Approach: Meet The People reimagines the traditional agency structure to prioritize the growth and well-being of individuals, enhancing collaboration and creativity across teams. 3?? The Business Case for DEI: Studies show that diverse companies outperform their peers. By committing to DEI, we attract top talent eager to contribute in an inclusive environment. 4?? Listening and Action: Effective listening is fundamental. Initiatives like listening circles and anonymous feedback channels ensure that every voice is heard and valued. 5?? Breaking Barriers: As a woman of colour in leadership, Natalie encourages embracing unique perspectives and cultivating resilience to navigate challenges. Diversity, Equity, and Inclusion are not just ethical imperatives—they're #business essentials. Read on for more valuable insights on how to lead the charge in transforming the industry: https://lnkd.in/gp3mNyVb