meet the edge

Our own Grant Plotkin recently chatted with Adweek about all things branding, marketing, community, and experiential. Honored to be named a Young Influential in such great company following Nathaniel Ru of sweetgreen's episode. "When it comes to events and creating spaces that make a memorable experience, it takes someone willing to push the limits and help you step out of your comfort zone. That’s what design studio meet the edge does with its clients. MTE’s mission is not to just elevate experiences but help foster and create communities. From brands like Cipriani to YSL Beauty, MTE has helped them stand out in a crowded market to leave an impression on product releases and other launches. Founder and CEO Grant Plotkin shares how the company came to be and what we can expect from the design studio in the future."

We're heading down south in search of start-ups, seasoned entrepreneurs, founders, and brands looking to unleash their creative edge. You heard it right! Coffee on us. Comment below to inquire or email [email protected] to schedule some 1:1 time with our team. See you soon, SXSW!

In a digital world, experience marketing still relies on human connection. meet the edge was engaged to create a refreshed brand identity that speaks to Analog’s sustainability efforts in the events industry. We opted for natural color tones to reflect an earthiness in materiality. The “A” in Analog is emblematic of an A-frame to represent the coordinated planning structure that Analog provides in the event planning process. We translated the visual brand identity into a comprehensive capabilities deck that illustrated the state of events in 2024 and how Analog Events is positioned to bring their eco-friendly expertise to a wide range of clients. The final deliverable was a digital home which stemmed from the capabilities deck — following a similar text hierarchy and messaging. Based in the heart of #LosAngeles, Analog Events has established themselves as a premier experiential agency with a sustainable edge. From ideation to execution, Analog produces memorable experiences that engage and influence consumers to act. Case Study: https://lnkd.in/gvf47ftx

What makes a meet the edge client relationship so special? In their own words hear from recent Techstars founders we had the pleasure of working with as their dedicated creative partner: "meet the edge has significantly elevated our visual communication. We’re extremely pleased with the product they delivered and have taken our messaging to the next level. We highly recommend their services." – Hamilton Perkins, Founder, Hamilton Perkins Collection [Techstars '24] "The MTE team understood our aesthetic and executed it perfectly. I look forward to working with them again soon." - Jaime Salcedo, Founder + CEO, Painless Picasso "meet the edge is true to its name. Grant and his team have helped visualize our grand vision with stunning imagery to connect municipalities with bond investor across the globe. They are helping us build a story that educates our audience while catching their eye. Their design sensibilities have helped us attract users and investors. MTE has exceeded our expectations.” -Damon Burns, Founder + CEO Munivestor CC: Raquel Seville, Kristen Dunning, Irvin Lopez, Melissa Pegus, Shirine Marzouki, Shanise Thomason, Matt Ford,

Marketing that moves the needle. That was the goal of our editorial magazine for Viva — a global non-profit rooted in uplifting the lives of children in need. The Viva - Together for Children model is founded on connecting, capacity building, city-wide influence, and collective action — four themes that we illustrated in the magazine with a continuous journey map for the reader to stay engaged. meet the edge was approached to create an original printed publication for distribution across the United States, United Kingdom, and Hong Kong. The debut issue of Viva communicates the origin story, captivating moments of the organization in action, and a robust CTA to drive critical donations. We learned early on in the research process that half of all children in the world – one billion children – will experience physical, sexual, or emotional violence. This insight informed our creative process — opting for a design language with hand drawings to humanize the Viva impact.

You can’t grow in comfort. We’ll meet you in the desert.?Located in Joshua Tree National Park, June Ranch provides privately guided expeditions on horseback. From sunrise to sunset, June Ranch experiences are designed to expand one’s relationship with the land we share. mte was engaged to create an original brand identity derived from the heritage of the property which included signature motifs of what fellow trailblazers will encounter on their journey. Following Native Americans, the cowboys ventured to Joshua Tree and now the gates are proudly open to guests visiting Yucca Valley. The rugged and raw terrain informed our framing of earthy soils?— reflected in the primary color palette. The chosen Francesco typeface is a new tribute to old ways. Designed around 1998, it is soft and approachable without compromising readability. Every glyph has its own shape, bringing variety, free-spirited feel and an organic quality. June Ranch is now blazing new trails for their business and we are proud to be their creative partner in this next chapter of their story. #meettheedge #designstudio #mte #horsebackriding #horses #branding #joshuatree #juneranch #branddevelopment

meet the edge is embarking on a global tour this fall and YOU are invited. Calling on entrepreneurs from start-ups to seasoned innovators who are looking to bring a creative?edge?to their brand marketing, websites, and more. Our team will be in Europe and we’re eager to *meet*…in-person! Who is around and who should we be meeting with?

As part of NY Tech Week, mte was engaged to create an original prediction portal for Two Sigma Ventures. Upon entering Edge NYC, guests placed predictions of when they think certain technological advancements will become reality. How far away are we from autonomous busses driving children to school or the majority of U.S. aerospace manufacturing being completed by automated 3D printing? Thank you to the wonderful Two Sigma Ventures team for allowing us to creative direct this moment. Proud to be your creative partner in bringing this experiential activation to life.?Madeline DeWalt, Alessandra Massa, Lauren Chiluiza, Sidney Costabile, Colin Beirne, Dan Abelon

As we launch publicly this week, we are very grateful to the meet the edge team for their partnership in creating an awesome brand and design for Mangusta Capital. Mangusta Capital is also proud to announce our sponsorship of the E1 Series World Championship and?Westbrook Racing?team – the world’s first all-electric raceboat league – alongside global superstar Will Smith. Mangusta joins an impressive roster of team owners in the Championship that include NFL icon Tom Brady, tennis legend Rafael Nadal, international DJ Steve Aoki, footballing superstar Didier Drogba, philanthropist and businessman Marcelo Claure, star cricketer Virat Kohli, F1 hero Sergio Perez and Grammy award-winning musician Marc Anthony. This sponsorship further emphasizes Mangusta Capital’s dedication to leveraging technology to move humanity forward, by supporting #eco-friendly initiatives and #sustainable practices.

Today marks the official launch of Mangusta Capital — a monumental growth driver with a new approach to accelerating the businesses that will shape the future: from artificial intelligence (xAI) to innovative consumer and lifestyle brands (CALIWATER) to life-changing technologies. A first of its kind moment for the studio is seeing our original designs featured on the Westbrook Racing team. Mangusta is a sponsor of the UIM E1 Series World Championship — the world’s first all-electric raceboat league – alongside global superstar Will Smith. meet the edge is proud to serve as the creative partner in the formation of the Mangusta brand identity, website, and marketing materials. From a typography standpoint we chose EK Roumald — a contemporary interpretation of late nineteenth century traditional type with a slightly technical look.?The signature Mangusta “M” pairs perfectly with a fluid and modern abstract icon. This duality speaks to the juxtaposition between Mangusta’s Italian roots and Silicon Valley ambitions. Congrats to the Mangusta Capital team: Kevin Jiang Tommaso Chiabra Leonardo Maria Del Vecchio Marco Talarico Luigi Giacomo Mascellaro Paolo Altomare Website: www.mangustacap.com Case Study: https://lnkd.in/gmtGeg4q