Mable

Last week, a few of us Mablers touched down at NACS to support McLane Company, Inc. in launching their Emerging Brands program! All of us here at Mable are thrilled to be their marketplace platform partner. What exactly is the Emerging Brands program? In a nutshell it… ? Enables McLane to sell emerging brands on a scalable platform without ever having to warehouse the inventory ? Gives McLane retailers a low-risk way to test trending, innovative SKUs that their customers are asking for ? Provides a sustainable path to mainline distribution for emerging CPG brands Mable celebrates McLane, one of the biggest distributors in the United States, for leaning into technology and e-commerce solutions to grow their business. We’re so excited to let this cat out of the bag and give a massive thanks to our emerging brand partners who have worked alongside us to get this first phase off the ground. Want to learn more? Click here: mclanemarketplace.com.

Hey CPG community! Our next Community Demo is fast approaching and you’re invited. When: This Thursday, November 21st at 1pm ET (zoom) Who: Reggie Kelly from KYVAN Foods, Rodrigo Ricaud from Moskinto, the Mable team, and 250+ of your peers! Why: You want to learn about selling on Distributor marketplaces from brands who are already doing it. This is our last planned Community Demo for 2024, so we hope to see you there. Save your seat! > t.ly/c3Fem

Mable is hiring for our engineering team! Curious what being a Mabler is all about? Check out the link below and apply today.

?? Calling All Emerging CPG Brands! ?? We’re excited to invite you to our Community Demo on Thursday, October 17th! This session is perfect for retail-ready brands looking to reach new customers in the convenience, foodservice, or grocery space. ?? Special Co-Host: Join us as Karmalize.Me shares their firsthand experience using the Mable platform to sell on Distributor marketplaces. ?? What You'll Learn: -How to effectively sell on Distributor marketplaces powered by Mable -Insights from Karmalize.Me's journey, plus a live Q&A with our team ??? When: October 17th | 1:00 PM ET ?? Where: Online ??? Don’t Miss Out! Register now to secure your spot and enjoy an exclusive discount just for attending live. ?? Save Your Seat Today! https://rb.gy/v7nqqb

McLane’s new marketplace showcased! Last week I spent some time at McLane Engage, McLane Company, Inc.'s annual growth-focused show for their Retailers and Suppliers to come together. Front and center on the show floor? A technology booth showcasing McLane’s dropship marketplace and plenty of emerging Brands from the marketplace exhibiting. There was no mistaking McLane’s focus on using technology to enhance the customer experience. For McLane Retailers, the Emerging Brands marketplace will help them differentiate their stores, drive incremental revenue, and meet consumer demand for different products. For emerging CPG Brands, this means a more flexible way to work with one of the leading Distributors in the country. Think convenience stores aren’t the right place for your Brand? Think again. Recently, 71% of consumers said they discover new products and brands during c-store visits. Times are changing. Mable, FitTea Energy, Moskinto USA, BRAINFREEZE, Bon Bee? Honey, Daily Crunch, WOW Baking Company

What happens when wholesale buyers can purchase warehouse and dropship inventory in the same transaction? Things get a whole lot easier. Our very own Arik Keller and Lauren Ricciardi recently sat down with Melissa Traverse and Adrianne DeLuca for a BevNET & NOSH Community Call. They discussed how Mable’s selling platform for brands can help them achieve growth by integrating into Distributor marketplaces for dropshipping. Emerging Brands, this one's for you! You’ll get tangible tips on: - Table stakes for getting set up on a Mable-powered Distributor marketplace - Profile setup and how to dropship efficiently - Ways to promote your brand using techniques historically reserved only for warehouse inventory Big thank you to our friends at Nosh.com and BevNET.com for having us! ???? LINK TO EPISODE in the comments section!

Did you see the news? ?? Mable was recently featured on Nosh.com in a piece titled “How Mable Is Aiming To Ease Early-Stage Distribution Struggles.” The piece centered around how our platform for emerging Brands creates a more sustainable path to mainline distribution. By enabling Brands to sell across Distributor marketplaces via a dropship method before hitting the warehouse shelves, there’s less risk for everyone involved – Brands, Retailers and Distributors. We’re over the moon to be able to share in the successes of Brands like Bon Bee Honey (quoted above), whose incredible products have already landed on the shelves of innovative convenience Retailers like Loop and Alta. Are you an emerging Supplier wanting to get involved? Comment below!

?? ?? Top of mind at Mable this time of year? Holiday hurdles as it relates to seasonal items for distributors, retailers, and emerging brands. It's always a reminder of how effective the drop ship model is in supporting these seasonal times that have retailers (and consumers alike) demanding all the seasonally-flavored SKUs. Giving retailers a fast, simple way to access these items and have them shipped directly to storefront doors can relieve us all from one extra headache this holiday season. Don’t let a crowded warehouse or an arduous onboarding process prohibit consumers from getting all the spiced gingerbread, peppermint crunch, and hot cocoa their hearts desire. Want to see some of our Mabler favorites? Check out the holiday collection at the link in the comments or learn more about our drop ship solution here: https://lnkd.in/ej5C76Z9.