Rutabaga

As Dwayne King King shared last week, Rutabaga has officially launched our first invite-only release! With this launch and the 10th anniversary of International Women’s Entrepreneurship Day, I've found an opportunity to reflect on the journey so far. While the problems we set out to solve for product teams remain at the heart of Rutabaga, this year brought invaluable lessons about conviction, community, and resilience. I have found even greater conviction in the problem we’re solving. We now have evidence that we’re building something that changes how teams define, interact, and leverage customer insights. Seeing it come to life in the hands of our customers affirms that all those late nights and countless iterations were worth it, and we’re just getting started. I have felt the power of people believing in me (and the product). My mentors, investors, fellow founders, and talented individuals have contributed in countless ways—pushing me to think big and pursue value-driven growth. Seeing others choose to join us, invest their expertise, and contribute to our vision has been humbling and, at times, the reason to keep going. The highs and lows of entrepreneurship are real. I am definitely building stress equity. This journey demands a mental endurance that tests my resolve daily, but there’s a special significance for me in doing this work as a woman. Entrepreneurship remains yet another landscape where female representation is too low. To my fellow female founders: we’re out here, we’re doing this, and we’re making a difference. This journey has been one of the craziest, most challenging yet fulfilling decisions I’ve ever made. And while there’s so much more to accomplish, I’m heartened by how far we’ve come. Here’s to another year of breaking down silos, building stronger product teams, and showing up for the work that matters. Robin Beers, PhD, Janelle Ward, PhD, Katrina Noelle, Nicole Dery, Temese Szalai, Karyn Servin, Danielle Neveles-McGrath, MBA, Smita Sawant, Holly Nemerofsky, Priya Sajja, Conner Herman, BCBA, MBA, Noor Ferro-Zaheraldeen, Shiran Mlamdovsky Somech, Elena Tsemirava, Ephi Banaynal dela Cruz, Aurelia Edwards, Kristin (Postill) Holomis, Brianna Lischy, Claudia Santacruz, Silvia Mah PhD, MBA

We’ve just launched Rutabaga, starting with an invite-only release. We started with a problem we saw over and over: product teams need to understand their customers in real time without losing focus on their strategic goals. From the initial idea of transforming how teams capture and use customer insights to the first sketches, development sprints, and countless conversations refining the vision, it’s been an incredible ride. Our soft launch isn’t just about getting a product live; it’s a commitment to building a platform that solves real, daily challenges. This launch wouldn’t be possible without the tireless effort of our dedicated team, the valuable guidance from our advisors, and the enthusiasm of our early adopters who’ve signed on to work with us from the start. Each contribution has been essential in shaping what Rutabaga has become today. Thank you for sharing your insights, feedback, and faith in what we’re building. As we work closely with our first users, every new insight, suggestion, and experience will help us improve, and we’re eager to evolve Rutabaga into the tool every product team relies on. To everyone who’s been part of this journey—thank you Temese Szalai, Norm Swygert, Kevin P., Robin Beers, PhD, Janelle Ward, PhD, Randall Sieffert, Haley Heinemann, Kal Deutsch, Jeff Wallace, Jason Morris, Graham Hunter, Jocelyn Manuel, Javier Diaz Cely, PhD, Alan Bunce, Kevin Compher, Melissa Boxer, Cathy Farmer, Mei Jiang, jennifer cheung, Shirley Yager, Karyn Servin, Ann Hassinger, Melissa Simonsen, Dave Cockburn, Marc Cabré Llorens, Dharam Khalsa, Manoranjan A., Vishal Mangla, Jackrin Vipatapat, PE

We'd like to Welcome Batch 18 to The Batchery! We are kicking off a new and exciting Pragmatic AI curriculum! Welcome the startups.... iHSG Dive Rutabaga The Pennycress Company Stay tuned for more updates and content! #batchery #aiaccelerator

This week, we’re thrilled to be joined by colleague, partner and founder of Ubuntu Culture Company, Robin Beers, PhD, who graciously accepted our invitation to share her perspective on a topic of personal expertise: “Getting to Maximum Return on Insights.” Robin, who wrote her PhD dissertation on knowledge brokering, has been a skeptic of knowledge management repositories until now. “What excites me about Rutabaga is that it enhances human sensemaking in collaboration without replacing it.” Thank you, Robin, for sharing your insights on insights with this community! ???? Link in comments.