Mediaspace Solutions

Thanks to MediaPost for covering the news that Brian St. Cyr has been named CEO of Mediaspace Solutions! As CEO, Brian will continue growth as Mediaspace sets new standards in print, digital, OOH, CTV and audio. ?? Brian will also continue leading Mediaspace’s healthcare expansion, collaborating with healthcare agencies, pharmaceutical brands, and medical device companies to reach doctors and patients across the U.S. and Canada. “For over 30 years, Mediaspace Solutions has been the trusted go-to partner for agencies and clients seeking full-service strategy, planning and buying in the local and national print space,” said St. Cyr.? “As CEO, I’m excited to continue flexing our strengths in print while we also partner with our clients on so much more, taking a strategic approach and providing exceptional customer service across mediums reaching professional audiences in industry verticals like healthcare, insurance, and financial services.” “Brian and the Mediaspace team are trusted partners whom we consistently look to over the years and who always deliver,” said Kathy Miller, Senior Partner & Group Director, GroupM. “From strategy to planning and execution, Mediaspace has helped drive blockbuster results for clients, and we look forward to even more great things in the future.” Read the MediaPost story as well as the full press release via the links in the comments! #MediaBuying #MediaPlanning #Advertising #Agencies

The numbers are in: podcast listening – and investment in podcast advertising – continues to climb. ?? WARC Media just forecast global podcast ad spend to exceed $5 billion in 2025, rising again to $5.5 billion in 2026. Smart marketers are spending not just on podcasts ??, however, but on newspapers, ??too. New research from the Media Audit found a “compelling relationship between newspaper readership and podcast consumption.” The findings underscore:? The growing role of audio content + The enduring influence of print and digital newspapers = Reach highly engaged, affluent and educated audiences by combining both Wondering how you can combine podcasts + newspapers as a streamlined buy? Mediaspace can help to make the process seamless. The Mediaspace team brings decades of newspaper buying experience along with deep podcast expertise. (And did you know that Mediaspace can even help produce original podcasts, and distribute them through local news publications?) Read more on our blog in the link below! #mediaplanning #mediabuying #podcasts #newspapers #marketing

Wondering what else you could do with a $7M advertising budget besides buy a 30-second Super Bowl spot? ?? Kinetic319 did the math and came up with an amazing list of options including digital, OOH, direct mail and local newspaper buys in every single U.S. DMA. Check out their blog to read about all the game-changing strategies they’ve compiled ? how Mediaspace can help marketers to bridge the gap between national and local advertising campaigns. Thanks to our friends at Kinetic for including us in their great blog post!

Last week, national pizza delivery chain Papa Johns said it’s looking to spend more on local advertising. Industry publications reported that the chain’s new CEO called the company’s having moved away from local marketing a “big miss.” Papa Johns’ new CEO is right on target ??.? A recent survey found that marketing from national brands with local messaging makes ads more relevant and demonstrates that advertisers are investing in local communities. Plus, a majority of survey respondents said they are more likely to trust – and purchase from – national companies advertising with local messages. Mediaspace can help bridge the gap between national and local advertising campaigns by: ?Leveraging customer demographic data set to target high-value ZIP codes ?Identifying which publications are best to reach those communities ?Recommending frequency ?Developing community-specific creative Learn more on our blog. Link is in the comments! Reach out to Mediaspace for more information about the local advertising possibilities for your next national brand campaign. #Advertising #Marketing #Newspapers #Digital #MediaPlanning #MediaBuying #MediaAgency

Capitalizing on the power of podcasts is more important than ever.? “Once a niche medium, podcasts have emerged as one of the most dynamic and rapidly growing segments of the media industry, captivating millions of listeners and generating billions in advertising revenue,” reports Campaign. Mediaspace is driving big results for clients by leveraging podcasts, with capabilities to identify, plan and place podcast advertising for clients. Plus, did you know that Mediaspace also can help marketers create their own custom podcasts featuring client interviews? Leveraging Mediaspace’s relationships, the team can: ??Identify the best partners to produce and host the podcast. ??Extend reach in target geographies via local publications. ??Identify and drive business decision-makers and C-suite execs to tune in – yielding goal-smashing results. Reach out to Mediaspace to find out how the team can help you incorporate podcasts into your media plans – or create your own podcast to star in! ?? Read our latest blog to find out more about podcast advertising in 2025.?

Attention, #healthcare marketers: are you ready for the challenges and opportunities ahead in 2025? ?More states are moving towards stringent regulations like Washington’s “My Health, My Data Act.” ?These privacy-focused laws go beyond HIPAA to protect consumers’ sensitive health data from being collected and shared without clear consumer consent. ?At the same time, consumer demand for relevant healthcare information is high, as health has remained top-of-mind for patients since the pandemic. Mediaspace can help marketers to remain compliant while also meeting consumers’ needs in the year ahead. Our team is up-to-date on the latest legislation and brings extensive expertise in the future of audience targeting to pharma and healthcare clients. Check out our blog to learn some key strategies for taking a privacy-forward approach to healthcare marketing. Reach out to Mediaspace to find out more. #healthcare #healthcaremarketing #mediaplanning #advertising

Did you know that newspapers were ranked #1 for both trust and relevancy/usefulness by U.S. consumers? ??? In its new US Media Reactions Report, Kantar found: ?Newspapers scored highest for consumer trust. ?Newspapers were identified as the top channel for advertising receptivity. ?Gen Z listed newspapers among their top three most-important channels. For marketers, this means it is essential to have a smart media strategy that encompasses print, along with digital and beyond, to create a unified message via trusted media properties. Mediaspace can help! We have: ?Over three decades of experience in the newspaper industry. ?A proprietary database with over 14,000 publications. ?Expertise in helping marketers build trust. Read more on our blog and reach out for more information.

Did The Buggles have it right? Their iconic 1980 song predicted that video would kill the radio star. ? But according to RadioInk, more than half of people ages 13-34 tune into the radio daily, with the young demographic demonstrating a “surprising loyalty to traditional radio.” Plus, the opportunities around audio are not limited to terrestrial radio.? Think, podcasts, streaming and more. Now is the time to make sure you are reaching consumers with a strong audio media strategy. Mediaspace has expertise across all audio mediums and can help with: Audience Analysis and Targeting ?? Station and Format Selection ?? Pricing Negotiation ?? Scheduling, Tracking and Optimization ?? ? Read our blog to hear more about the data and opportunities for audio marketing, and contact Mediaspace to find out how we can help you leverage the power of audio in your next campaign.?

Kelsey Russell, 23, makes TikToks in which she reads newspaper articles to Gen Z peers. With almost 100,000 TikTok followers and 5.5 million likes on her videos, Russell’s fondness for print is shared by her audience. For marketers looking to reach the important Gen Z demographic, media planning is not as simple as just running some ads on social media. Here are three key insights into effective media planning to reach Gen Z. 1?? Be strategic with digital buys. For Gen Z, being digitally native also means being acutely aware of how they are being marketed to online. For marketers, this means taking extra care with media planning to ensure messages are delivered in contextually relevant environments. 2?? Reach them in print. While reaching younger consumers online is the obvious choice, Gen Z has demonstrated a propensity for print media as well. Savvy marketers will recognize that young consumers appreciate print as well as digital, and find strategic ways to reach them through this medium. 3?? Explore ethnic media. Gen Z is more racially and ethnically diverse than any previous generation. Understanding that diversity is a core characteristic of Gen Z, marketers can communicate via diversity-focused publications. ??Get more insight into reaching Gen Z on our blog!?

Nearly 60% of B2B marketers expected to do more with less, according to a new research from Marketing Week. With B2B marketers under increasing pressure to deliver more with less, how can marketers make sure their messages reach their intended target? ?? Here’s how you can make sure your messages make an impact with B2B target audience: ? ?Think outside 9-5. Stand out from the crowd by reaching your audience on the weekend. ?? Identify trade journals. Make sure you zero in on the right trades to reach professionals engaged in their subject-matter content. ?? Engage with industry-specific social media. Depending on industry, your B2B audience might have specific professional social platforms on which they engage. ? PLUS: Add programmatic. Use validated offline data to reach professional audiences online. For more details on these tips and to learn more about how Mediaspace can help with your B2B media strategies, plans and buys, read our blog and reach out today.