Mediasmith

Mediasmith at Marketecture Live! We had an incredible time at the inaugural #MarketectureLive conference created by the crew at Marketecture Media.?Ari Paparo, AdTechGod ??, Jeremy Bloom ??, & the team brought together a room full of smart (and engaged!) Adtech minds to cover?Thriving in Chaos. The “panel-free” conversations were insightful, opinionated, and applicable today. Here are some of our SVP?Marcus Pratt and Activation Director?Alexis Sheehy Coulter, MBA's top findings: - LLMs are already disrupting consumer search behavior. 'AIO' (replacing SEO”) is going to become a larger factor in brand strategy and reporting - Cookies are really going away (eventually), and the industry is (almost) ready, with multiple targeting and reporting solutions scaling to take their place. - Not surprising: brands are using Gen AI to produce and adapt creative with greater speed at a lower cost, though there was less discussion on Gen AI applications to media activation. - Media quality is increasingly prioritized in media buying. There’s a marked shift towards attention as a signal (and little mention of viewability), and clear demand for better brand safety tools. - After trending towards a duopoly, the programmatic landscape is fragmenting, while power appears to be shifting to the supply side. A huge thank you to the entire Marketecture Media team for putting on an event as compelling as their podcast. It’s clear our industry is in a time of transformation and we’re excited to help our clients Thrive in the Chaos. #MarketectureLive #AdTech #Marketing

We’re happy to announce that our very own Marcus Pratt won the first-ever Ad Tech Jeopardy game at the inaugural Pontiac Intelligence Summit last week!?? ? The contestants were fierce and the questions were hard, but he gained momentum in the 2nd round, racking up points in the media math, acronyms, and privacy categories to clinch the win!? ? All proceeds go to charity and Marcus selected Muttville Senior Dog Rescue in honor of the Bay Area legend David Greenwald.?

We’re beyond excited to launch the first brand marketing campaign for ToursByLocals?with a brand redesign and beautiful new creative from Zulu Alpha Kilo Inc. that highlights rich experiences from real world local tour guides! Mediasmith is running digital media across CTV, Social and Display, targeting international travelers in key DMAs and zip clusters, optimizing to attention and brand lift.

Mediasmith's SVP of Insights and Technology, Marcus Pratt, chatted with WIRED about the addition of ads to AI search features, calling them a?"potentially dissatisfying experience for brands and a confusing one for consumers" Check out the article below!