MediaRadar, Inc.

How are smart retailers using media to stay ahead in uncertain times? MediaRadar, Inc. CEO, Matt Krepsik, breaks it down in his latest Ad Age feature, diving into the insights from our new Future Titans of Retail report: https://hubs.la/Q03dv7mT0 Discover how top retailers like Amazon, Walmart, and Temu are strategically increasing their media spend in digital and social channels to drive results. If you're looking to optimize your media strategy and navigate the 2025 retail landscape, this is a must-read! #MediaRadar #AdAge #AdvertisingIntelligence #AdTech #RetailMedia #RetailIndustry

In 2024, pharma media spend jumped by 7%, with the top brands increasing their budgets by 13%. However, the YoY Growth in Media Spend reveals a range of strategies, and that’s where things get interesting. What’s driving the gap, and what does it mean for the future of pharma marketing? The insights are in MediaRadar, Inc.'s Future Titans of Pharma & Healthcare report. We’re analyzing the strategies of top brands like AbbVie and Pfizer, and up-and-comers like Bristol Myers Squibb and Eli Lilly and Company. Download for free today! ?? https://hubs.la/Q03d8F5y0 #MediaRadar #FutureTitansofAdvertising #AdvertisingIntelligence #AdTech #PharmaceuticalIndustry #HealthcareIndustry

$607M—that’s how much was spent on prescription drug ads during the 2024 election. Our latest blog by Geoffrey Pereira breaks down the biggest trends in political TV ads, including which states are seeing the most action:?https://lnkd.in/gQBBzMET Want even more insights on how pharma brands are allocating their advertising budgets? Download MediaRadar, Inc.'s Future Titans of Pharma & Healthcare report for an in-depth look at the top players, strategies, and emerging trends shaping the industry. ???https://lnkd.in/g5242Fud #MediaRadar #AdvertisingIntelligence #AdTech #PharmaceuticalIndustry

At MediaRadar, Inc., we know that true advertising success comes from data-driven insights. That’s why we’re excited about Spectrum Reach’s ARO tool, which allows advertisers to optimize TV campaigns with precision targeting and real-time adjustments. When paired with MediaRadar’s competitive advertising intelligence, this approach unlocks unparalleled campaign effectiveness!

As the #FirstDayofSpring arrives, home improvement retailers like The Home Depot and Lowe's Companies, Inc. gear up for their busiest season. But how are these giants using digital ads to capture attention? MediaRadar, Inc., the competitive advertising intelligence platform, has the inside scoop! While Home Depot sticks with reliable formats like leaderboard and medium rectangle ads, Lowe’s is pushing the boundaries with innovative, custom ad formats. Want more insights into how top retailers are navigating the digital space? Download our Future Titans of Retail report now for a deeper look! https://hubs.la/Q03cNzjW0 #MediaRadar #FutureTitansofAdvertising #AdvertisingIntelligence #AdTech #RetailMedia #RetailInsights

According to MediaRadar, Inc., the competitive advertising intelligence platform, in Forbes, Chime spent about $200 million on advertising in 2024, roughly the same as it spent in 2023: https://hubs.la/Q03cqcYr0 This heavy advertising spend is part of Chime's strategy to drive customer growth and awareness as it continues to expand its user base and prepares for its IPO. Chime's focus on promoting its services, such as the new MyPay feature and its credit builder card, has played a key role in its revenue growth, which reached $1.7 billion in 2024. #MediaRadar #Forbes #AdvertisingIntelligence #AdTech

And the Oscar goes to...???? From the pharma industry investing a whopping $33M to Eli Lilly and Company securing the most ad time, the 2025 Oscars were one to remember. Swipe for some MediaRadar, Inc. insights.??? #TheOscars #AcademyAwards #AdvertisingIntelligence #AdTech

According to MediaRadar, Inc. in ADWEEK, Hinge is outpacing its rivals, despite spending less on U.S. advertising in 2024: https://hubs.la/Q03bYw1X0 "Notably, Hinge is outperforming while investing less in advertising than its competitors. Tinder and Bumble Inc. far outspent Hinge in U.S. advertising last year, according to data from marketing intelligence platform MediaRadar." In a market where dating app usage is declining, Hinge’s success emphasizes the power of data-driven insights and marketing that caters to Gen Z. Follow for more on these trends! #MediaRadar #AdWeek #AdvertisingIntelligence #DatingApps #Hinge #AdTech

New report alert! MediaRadar, Inc.'s Future Titans of Pharma & Healthcare offers a strategic look at how #FutureTitansofAdvertising are shaping the pharmaceutical industry. Download here: https://hubs.la/Q03bPwz80 What’s in it for you? ? Winning Strategies: Learn what’s working for top pharma brands like AbbVie, Pfizer, and Allergan. ? Smart Media Spend: Discover how they allocate budgets to drive results. ? Market Shifts: Stay ahead of regulatory changes and industry disruptions. ? Spot Emerging Trends: Get insights on what's next in pharma marketing. Unlock the trends, strategies, and insights to guide your success in the next era of pharma marketing. Download now and stay ahead! #MediaRadar #AdvertisingIntelligence #AdTech #PharmaAdvertising #PharmaIndustry

???? Calling all Canadian Advertisers ???? At MediaRadar, Inc., we’re here to help you navigate the changing landscape with our new, powerful "Buy Canadian" dashboard, which is updated in near-real time! Check it out here if you're already a client: https://hubs.la/Q03bmqmS0 With more Canadians choosing local products, supporting Canadian-owned businesses, and employing Canadian workers, now is the perfect time to tap into this movement. Since February 1st, over 750 unique ads from 300+ advertisers have already embraced “Buy Canadian” messaging! Our new dashboard is dedicated to tracking "Buy Canadian" messaging in advertising, offering insights to help you better understand market dynamics. With these insights, you’ll have a competitive edge in capturing the attention of local buyers who are more committed than ever to supporting Canadian businesses. Interested in gaining access? If you're not a client yet, contact Andrea Beach at andrea.beach@mediaradar.com for more information. #MediaRadar #AdvertisingIntelligence #Canada #BuyCanadian