Innovid will merge with Flashtalking by Mediaocean under Mediaocean to create a premier global, independent, omnichannel ad tech platform–providing the unbiased alternative advertisers have long needed. #AdTech #Advertising #Independence #CTV #Omnichannel #Innovid #FlashtalkingFresh #TeamMediaocean https://lnkd.in/gcbeKK2p
关于我们
Mediaocean is powering the future of the advertising ecosystem with technology solutions that empower brands and agencies to deliver impactful omnichannel marketing experiences. With over $200 billion in annualized media spend managed through its software, Mediaocean uses AI and machine learning to control media investments and optimize business outcomes. The company’s advertising infrastructure and ad tech tools are used by more than 100,000 people to power campaigns from planning, buying, ad serving, and creative personalization to analysis, optimization, invoices, and payments.
- 网站
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https://www.mediaocean.com
Mediaocean的外部链接
- 所属行业
- 软件开发
- 规模
- 1,001-5,000 人
- 总部
- New York，NY
- 类型
- 私人持股
- 创立
- 1967
- 领域
- Advertising Software
地点
Mediaocean员工
动态
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Tune in to hear CMO of Mediaocean Aaron Goldman and Dani Cushion, CMO of Innovid, discuss our recent acquisition news. ?? In this episode with Adtech God, they break down the strategic vision behind the merger and its impact on the future of #advertising. They also have some fun speculating on mashup names to brand the combined entity Flashtalking by Mediaocean Innovid. #Flashovid #Innotalking https://lnkd.in/gqh-b5tu
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Exciting day! Mediaocean is acquiring Innovid and merging it with Flashtalking by Mediaocean. This strategic move will create a unified omnichannel #AdTech platform to usher the next wave of innovation for the industry. Read more on The Wall Street Journal. ?? #TeamMediaocean #FlashtalkingFresh https://lnkd.in/g-syWXNs
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Our latest survey shows 75% of respondents view #BrandSafety as more critical than six months ago. ?? It's time to begin #RedefiningVerification with Protected by Mediaocean. Check out this coverage from MarTech Series on our latest research. #ProtectedByMediaocean #MarketResearch https://lnkd.in/gnXYrTFn
New Mediaocean Survey Affirms Resounding Call for Paradigm Shift in Ad Verification to Foster Trust and Drive Positive Value Creation in the Advertising Ecosystem
https://martechseries.com
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??? Only 5 days left! Be sure to take our market research survey while you still can. ?? #AdTech #MediaoceanReport #TheFutureOfAdvertising https://lnkd.in/g7vwH7QM
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It's time to redefine ad verification! Our new survey reveals a critical need for change, with 87% of marketers stressing the importance of rebuilding trust. ??? Concerns over brand safety and fraud are growing, calling for a shift towards positive verification models that promote quality content and collaboration. ?? Read now: https://lnkd.in/gsBvMhdm. #RedefiningVerification #ProtectedByMediaocean #MarketResearch
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Mediaocean转发了
In my last #WiseWords video I said I was ok with Google in search but today I’m tackling the #AdTech antitrust trial and here I think Google has overstepped. If you’re an advertiser or publisher running display and video ads, you have no choice but to use their products and this has stifled competition and caused harm to customers. Next week I’ll share thoughts on M&A and what makes a successful acquisition.
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We're proud to announce that Mediaocean has been awarded a Top Workplaces 2024 award by Chicago Tribune. ?? In the words of Nicole Brown, SPHR , Chief Human Resources Officer: "This accolade ... reinforces our emphasis on workplace excellence and encourages our team to keep raising the bar." #TopWorkplaces #TeamMediaocean https://lnkd.in/gZKKZs-N
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Mediaocean转发了
?? Calling all marketing professionals: we want your expertise! ?? Share your thoughts by taking our H2 market research survey. Your input is critical for defining the future of advertising. #AdTech #MarketResearch #TheFutureOfAdvertising https://loom.ly/wD_R2Uc
Mediaocean Customer Survey
techvalidate.com
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Check out this exclusive interview by Tech Ascension Awards with CEO, Bill Wise, who was honored as the 2024 Tech Ascension CEO of the year! ?? In this interview, Bill discusses his journey of founding Mediaocean, and how we are shaping the future of #AdTech and #AdInfra. "Today at Mediaocean, we’re redefining what independent ad tech can do for the world’s largest brands and their agencies across all channels from TV to TikTok. It’s incredibly exciting to put together all the pieces and create advertising infrastructure that’s become the industry’s mission-critical system of record." #TeamMediaocean https://lnkd.in/gN8Gfkg6
CEO of the Year Bill Wise on Leading Mediaocean, Driving Innovation, and Shaping the Future of Ad Tech
techascensionawards.com