Innovid will merge with Flashtalking by Mediaocean under Mediaocean to create a premier global, independent, omnichannel ad tech platform–providing the unbiased alternative advertisers have long needed. #AdTech #Advertising #Independence #CTV #Omnichannel #Innovid #FlashtalkingFresh #TeamMediaocean https://lnkd.in/gcbeKK2p
关于我们
Mediaocean is powering the future of the advertising ecosystem with technology solutions that empower brands and agencies to deliver impactful omnichannel marketing experiences. With over $200 billion in annualized media spend managed through its software, Mediaocean uses AI and machine learning to control media investments and optimize business outcomes. The company’s advertising infrastructure and ad tech tools are used by more than 100,000 people to power campaigns from planning, buying, ad serving, and creative personalization to analysis, optimization, invoices, and payments.
- 网站
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https://www.mediaocean.com
Mediaocean的外部链接
- 所属行业
- 软件开发
- 规模
- 1,001-5,000 人
- 总部
- New York，NY
- 类型
- 私人持股
- 创立
- 1967
- 领域
- Advertising Software
地点
Mediaocean员工
动态
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Check out Martechvibe 's coverage and key stats from our latest research: ??Gap Between Buyers and Sellers 87% of marketers agree that rebuilding trust in ad verification is essential. ??Increased Focus on Brand Safety and Fraud 75% of respondents view brand safety as more critical than six months ago, while 63% prioritize sophisticated invalid traffic (SIVT) concerns. ??Eroding Trust in Technology Only 43% of marketers are confident they aren’t paying for SIVT or non-human impressions/clicks. #ProtectedbyMediaocean #RedefiningVerification https://lnkd.in/dv9s3VMV
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?? This is the last week to take our market research survey. Don't miss the chance to share your valuable insights! ??Take it here now: https://lnkd.in/g7vwH7QM #AdTech #MediaoceanReport #TheFutureOfAdvertising
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?? “Ad serving is not just infrastructure; it’s the source of truth,” says Zvika Netter, co-founder & CEO of Innovid in this exclusive interview with Beet.TV. ?? Watch the full video to learn more about how the deal will merge Flashtalking by Mediaocean with Innovid to create a full-stack #omnichannel platform. #AdServing #IndependentAdTech https://lnkd.in/gK-6itR2
Mediaocean’s $500 Million Deal for Innovid Sets Stage for More CTV Ad Growth: Innovid’s Zvika Netter – Beet.TV
https://www.beet.tv
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Mediaocean CMO, Aaron Goldman, weighs in on the potential impact of #Chrome spinning off from #Google and what it would mean for #AdTech. ???? Read more on Decision Marketing. #DigitalMarketing https://lnkd.in/gBTgtnHg
Google balks at 'staggering' US call for Chrome sell-off - DecisionMarketing
https://www.decisionmarketing.co.uk
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Don't miss this interview on Beet.TV with Mediaocean CEO, Bill Wise, where he dives deep into the strategic reasons behind the company's acquisition of Innovid. ?? Learn how this move will shape the future of digital advertising and enhance the power of ad serving across the ecosystem. ?? #DigitalMarketing #AdTech #TeamMediaocean #AdServing https://lnkd.in/g-TfQRV8
Why Ad Servers Matter: Mediaocean’s Bill Wise on the $500 Million Innovid Acquisition – Beet.TV
https://www.beet.tv
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As more and more people consume TV content through internet-connected devices, it's essential for brands to expand their advertising strategies across multiple channels to effectively reach their audience. ?? To learn more about this shift and how brands can adapt, read the insights from Rachel Lyall, Marketing Director, EMEA & APAC, on Performance Marketing World. #MarketingInsights #TeamMediaocean https://lnkd.in/gY2A6qhU
What does the future of streaming advertising look like?
performancemarketingworld.com
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Tune in to hear CMO of Mediaocean Aaron Goldman and Dani Cushion, CMO of Innovid, discuss our recent acquisition news. ?? In this episode with Adtech God, they break down the strategic vision behind the merger and its impact on the future of #advertising. They also have some fun speculating on mashup names to brand the combined entity Flashtalking by Mediaocean Innovid. #Flashovid #Innotalking https://lnkd.in/gqh-b5tu
Special Episode: Breaking Down the $500M Mediaocean-Innovid Deal: What It Means for Advertisers
https://spotify.com
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Exciting day! Mediaocean is acquiring Innovid and merging it with Flashtalking by Mediaocean. This strategic move will create a unified omnichannel #AdTech platform to usher the next wave of innovation for the industry. Read more on The Wall Street Journal. ?? #TeamMediaocean #FlashtalkingFresh https://lnkd.in/g-syWXNs
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Our latest survey shows 75% of respondents view #BrandSafety as more critical than six months ago. ?? It's time to begin #RedefiningVerification with Protected by Mediaocean. Check out this coverage from MarTech Series on our latest research. #ProtectedByMediaocean #MarketResearch https://lnkd.in/gnXYrTFn
New Mediaocean Survey Affirms Resounding Call for Paradigm Shift in Ad Verification to Foster Trust and Drive Positive Value Creation in the Advertising Ecosystem
https://martechseries.com