High-End vs. Low-End Media Mix Models: Navigating the Trade-offs for Enterprise Success
关于我们
MediaMix.ai is a state-of-the-art media mix modeling solution that leverages advanced Bayesian statistics to provide enterprise-level consumer brands with unprecedented insights into their marketing channel performance. In essence we answer the most important question that many marketers have a difficult time answering: "For each of your marketing channels are you overspending or are you underspend?". We work with Marketing Executives who struggle with marketing attribution & are unsure where to allocate their budgets, by helping them pinpoint how much each marketing channel, both digital & offline, contributes to sales, increase ROAS by up to 40%, and free up more ad spend to distribute on high ROI channels using our AI-Driven Marketing Optimization models.
- 所属行业
- 商务咨询服务
- 规模
- 2-10 人
- 类型
- 私人持股
- 创立
- 2023
- 领域
- Media Mix Modeling、Marketing Attribution、Marketing Optimization和Marketing Science
MediaMix.ai员工
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Jay Webster
CPO | CTO | Product Strategy | SaaS & GTM Expert | ML & AI | CX | Cross Functional Operator | Fixer | Visionary | Board Advisor |
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Daniel Edison
Experienced AdTech/ SaaS/ MarTech Selling Professional & Entrepreneur
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Monika Klimek
Co-Founder of MediaMix.ai
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Daniel Jurado
Marketing Data Scientist
动态
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What is the true cost of Open Source MMM Solutions? More than you think.
Custom-Built Media Mix Modeling vs. Open Source: The High Cost of Going Cheap
MediaMix.ai,发布于领英
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MediaMix.ai转发了
?? Why Own When You Can Rent? Because Ownership Changes Everything in Media Mix Modeling! In the rapidly shifting terrain of digital marketing, having control isn't just an advantage—it's a necessity. While open-source tools for media mix modeling offer a tantalizing promise of low-cost access, they carry hidden complexities that can stifle your marketing agility and long-term growth. ?? Why Choose Ownership with MediaMix.ai? - Tailored Control: Customize your media mix modeling to align perfectly with your business objectives. Don't settle for one-size-fits-all solutions; tailor every aspect of your strategy for maximum impact. - Enhanced Security: Keep sensitive data in-house. Owning your code means you're not just complying with data protection laws—you're setting the standard for them. - Cost Efficiency: Say goodbye to endless licensing fees. Our initial investment means long-term savings, turning what was once a cost center into a source of profit. ?? The MediaMix.ai Advantage: - Expertise and Empowerment: We don’t just hand over the keys; we equip you with the knowledge to drive. Avoid the steep learning curve of open-source tools with our expert guidance and support. - Precision and Performance: With up to 38% of media budgets commonly mismanaged due to inefficiencies, our proprietary solution helps pinpoint where every dollar can work harder, delivering a much higher ROI. ?? Future-Proof Your Marketing: Open-source tools require a gamble on your time and resources, often leading to trial and error without guarantees. With MediaMix.ai, you're not just adopting a software; you're investing in a strategic partnership that evolves with your needs. ?? Own Your Success: Why risk the pitfalls of DIY when you can partner with a leader in the field? Owning your media mix modeling code from MediaMix.ai means setting your business up for enduring success. Let's talk about how owning our technology outright can transform your media strategy and save you a significant portion of your budget every year. Book a call and see what owning our code and do for your company! ?? https://lnkd.in/ea9frUzZ
MediaMix.ai Co-Founders
calendly.com
-
MediaMix.ai转发了
?? Why Own When You Can Rent? Because Ownership Changes Everything in Media Mix Modeling! In the rapidly shifting terrain of digital marketing, having control isn't just an advantage—it's a necessity. While open-source tools for media mix modeling offer a tantalizing promise of low-cost access, they carry hidden complexities that can stifle your marketing agility and long-term growth. ?? Why Choose Ownership with MediaMix.ai? - Tailored Control: Customize your media mix modeling to align perfectly with your business objectives. Don't settle for one-size-fits-all solutions; tailor every aspect of your strategy for maximum impact. - Enhanced Security: Keep sensitive data in-house. Owning your code means you're not just complying with data protection laws—you're setting the standard for them. - Cost Efficiency: Say goodbye to endless licensing fees. Our initial investment means long-term savings, turning what was once a cost center into a source of profit. ?? The MediaMix.ai Advantage: - Expertise and Empowerment: We don’t just hand over the keys; we equip you with the knowledge to drive. Avoid the steep learning curve of open-source tools with our expert guidance and support. - Precision and Performance: With up to 38% of media budgets commonly mismanaged due to inefficiencies, our proprietary solution helps pinpoint where every dollar can work harder, delivering a much higher ROI. ?? Future-Proof Your Marketing: Open-source tools require a gamble on your time and resources, often leading to trial and error without guarantees. With MediaMix.ai, you're not just adopting a software; you're investing in a strategic partnership that evolves with your needs. ?? Own Your Success: Why risk the pitfalls of DIY when you can partner with a leader in the field? Owning your media mix modeling code from MediaMix.ai means setting your business up for enduring success. Let's talk about how owning our technology outright can transform your media strategy and save you a significant portion of your budget every year. Book a call and see what owning our code and do for your company! ?? https://lnkd.in/ea9frUzZ
MediaMix.ai Co-Founders
calendly.com
-
?? Why Own When You Can Rent? Because Ownership Changes Everything in Media Mix Modeling! In the rapidly shifting terrain of digital marketing, having control isn't just an advantage—it's a necessity. While open-source tools for media mix modeling offer a tantalizing promise of low-cost access, they carry hidden complexities that can stifle your marketing agility and long-term growth. ?? Why Choose Ownership with MediaMix.ai? - Tailored Control: Customize your media mix modeling to align perfectly with your business objectives. Don't settle for one-size-fits-all solutions; tailor every aspect of your strategy for maximum impact. - Enhanced Security: Keep sensitive data in-house. Owning your code means you're not just complying with data protection laws—you're setting the standard for them. - Cost Efficiency: Say goodbye to endless licensing fees. Our initial investment means long-term savings, turning what was once a cost center into a source of profit. ?? The MediaMix.ai Advantage: - Expertise and Empowerment: We don’t just hand over the keys; we equip you with the knowledge to drive. Avoid the steep learning curve of open-source tools with our expert guidance and support. - Precision and Performance: With up to 38% of media budgets commonly mismanaged due to inefficiencies, our proprietary solution helps pinpoint where every dollar can work harder, delivering a much higher ROI. ?? Future-Proof Your Marketing: Open-source tools require a gamble on your time and resources, often leading to trial and error without guarantees. With MediaMix.ai, you're not just adopting a software; you're investing in a strategic partnership that evolves with your needs. ?? Own Your Success: Why risk the pitfalls of DIY when you can partner with a leader in the field? Owning your media mix modeling code from MediaMix.ai means setting your business up for enduring success. Let's talk about how owning our technology outright can transform your media strategy and save you a significant portion of your budget every year. Book a call and see what owning our code and do for your company! ?? https://lnkd.in/ea9frUzZ
MediaMix.ai Co-Founders
calendly.com
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Media Mix Modeling – a resurgent marketing mix planning approach with new tricks or a stalwart from the Mad Men advertising era of decades past? Let’s explore key success principles, criticisms, and its potential to help marketing leaders build confidence and approval with internal stakeholders (and budget owners).
The Resurgence of Media Mix Modeling in Modern Times — DiveTeam
dive.team
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Ever wondered if your marketing analysis could be more than just surface-level insights? Let's talk granularity! Imagine your Marketing Mix Model (MMM) not only telling you what channels work but also breaking it down to specific campaigns at the regional level. Why does it matter??Granularity means actionable decisions. Instead of an uniformed biased view like "Facebook Ads works, Direct Mail doesn't," imagine knowing "Facebook Ads shine in rural areas with lower direct mail circulation, especially for Product X in our customer Acquisition strategy." Additionally, from a customer acquisition standpoint, our analysis can differentiate how these channels contribute to attracting new customers, tailoring strategies to the unique dynamics of each market and product. Book a Demo and see how we can tailor strategies to your unique dynamics: https://lnkd.in/eSxxpGi6
MediaMix.ai Intro and Demo - MediaMix.ai Co-Founders
calendly.com
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?? Over a century ago, John Wanamaker famously stated, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” This sentiment has persisted in the marketing world, but at MediaMix.ai, we're changing that narrative. ?? Through our advanced Media Mix Modeling and insightful Marketing Science, we've been able to identify 20-30% of inefficiencies in our clients' marketing budgets. This isn't just about finding what's wasted—it's about uncovering potential. ?? Our strategy is straightforward: - Pinpointing over and under-spend across diverse marketing channels. - Transforming complex data into clear, actionable insights. - Reallocating resources effectively to maximize ROI and minimize waste. ?? Wanamaker's dilemma in the past century has guided us to a future where every marketing dollar is accounted for. With MediaMix.ai, companies are no longer in the dark about their advertising spend. Instead, they are empowered with knowledge and precision. ?? Embrace a new era of marketing where efficiency and effectiveness go hand in hand. Book a Demo! https://lnkd.in/eSxxpGi6 #MediaMixModeling #AI #DataDrivenDecisions #ROI #AdvertisingEfficiency
MediaMix.ai Intro and Demo - MediaMix.ai Co-Founders
calendly.com
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CPO | CTO | Product Strategy | SaaS & GTM Expert | ML & AI | CX | Cross Functional Operator | Fixer | Visionary | Board Advisor |
I’m happy to share that I’m starting a new position as Board Advisor at MediaMix.ai!
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