Mediagrowth

MediaGrowth Interviewed Rob Schneider, President, Lexipol. Lexipol Media Group (LMG) aims to build lifelong relationships with first responders by providing not only news and tactical advice but also addressing lifestyle and wellness needs. This evolution has resulted in a remarkable increase in video engagement, demonstrating a shift in content consumption patterns among first responders, much akin to trends seen in the general population. This data-driven approach helps LMG create tailored content experiences and extend their reach beyond owned platforms by engaging first responders where they consume content, emphasizing a seamless integration across digital channels. By becoming a trusted source for content on innovative technologies like AI and drones, LMG aims to guide first responders through rapidly evolving industry landscapes. One notable initiative by LMG is the creation of "Wellness Week,"Lexipol Media Group (LMG) aims to build lifelong relationships with first responders by providing not only news and tactical advice but also addressing lifestyle and wellness needs. This strategy underscores the shifting dynamics within B2B media, where media companies increasingly act as both content providers and strategic partners within their respective ecosystems. Register for MediaGrowth Executive Summit, Feb 4th & 5th, https://lnkd.in/gBTufmjh

EXCELLORATE! at MGES'25, February 4th and 5th,?Miami, Florida VIDEO - Changes? Cathleen Lavelle, VP Media Sales,Simplify Compliance? Paul Andrews, CRO, Endeavor Business. Media Alister Williams, SVP Sales, KHL Group Here are just a few of the topics that will be discussed:? Methods for hiring excellent sales talent to increase revenue? Strategies for training salespeople to reach their potential Marketing to clients and agencies who won't return emails and phone calls Building relationships with multiple decision makers so turn over doesn't hurt sales Commission structures that motivate salespeople to increase revenue Quality lead generation? How to hang on to profitable print Techniques for selling on LinkedIn? Agenda, https://lnkd.in/gnN83G64 Early Bird 12/6 Resiter, https://lnkd.in/gBTufmjh

EXCELLORATE! at MGES'25 February 4th and 5th, Miami, Florida We are excited to announce two of our presenters on events at MediaGrowth Executive Summit 2025! Rhiannon James, Group President, Jenn Woods, Vice President, Questex In a fireside chat, Rhiannon James and Jenn Woods, will discuss how the Life Sciences event portfolio at Questex has been optimized for growth. Topics covered will include: Transforming from 75+ events into 20 events and driving financial growth at the same time. Improving the event experience for attendees and sponsors. How the changes impacted the teams involved. Extending the playbook into other groups at Questex. What’s next for this business? MGES Agenda, https://lnkd.in/gnN83G64, Register, https://lnkd.in/gBTufmjh

What Leading B2B Media Executives are saying about MediaGrowth Executive Summit "I've been to MGES 5 times. The networking at is fantastic, There are golden opportunities to meet people who can help you grow your business." Tim Fixmer, CEO, CCI Media "MediaGrowth is and outstanding format for media executives & innovators to collaborate on best practices and next-gen ideas in the space.?The content is very much "on the mark" helping media leaders pivot in?the right ways"?Ron Spink, CEO, IRONMARKETS? "The MediaGrowth Summit truly helped me look at my business in a new way.?The education and round tables were on point and the networking was fantastic. "?Tagg Henderson, CEO, BNP Media On February 4th and 5th, it is 34 degrees in New York, 31 degrees in Chicago and 78 degrees in Miami! Early Bird December 6th, Agenda, https://lnkd.in/gnN83G64, Register, https://lnkd.in/gBTufmjh

Support Your Sales Team - Capitalizing on Strength and Coaxing Out of Comfort Zones, Amy Schwartz, CRO, IRON MARKETS was interviewed at MediaGrowth Excellorator interview about keeping her sales team motivated, productive, accountable and growing. “Selling RVs is easy.?Anyone can do that”, says Amy.?“Selling media is hard, so the culture we create is hugely important.?It has been said that people don’t quit jobs, they quit bosses, so I try to be a servant leader and to lead by example.? I try to communicate to each rep that they are doing meaningful work and that they are important.?And yes, we all need to work hard, but we can play hard too, and we can have a work-life balance.?I’ve found that this type of respect for people makes them want to stay.” IRONMARKETS requires sales reps to work on obtaining the Interactive Advertising Bureau’s Digital Media Sales Certification.?At the yearly sales meeting, all reps are given the needs of a hypothetical client and must create a presentation deck and then make the presentation to the rest of the sales team.?“It causes some stress, says Amy, but isn’t that what reps need to be able to do?” Still, Amy acknowledges that you don’t help reps succeed by forcing everyone to work the same way as your #1 rep.?She says that managers work to help reps capitalize on their own particular strengths, but also to help them out of their comfort zones, so they don’t just keep selling the one type of program that they know best. For more B2B media leaders's expert insights, subscribe to our newsletter, https://lnkd.in/g4yaSS4P

Excellorate! at MGES'25, February 4th and 5th? The InterContinental at Doral, Miami, Florida Keynote, Case Studies of New Revenue Products for Growth, Cathilea Robinett, CEO e.Republic?? CEO Panel - Strategies for B2B Media's Future Growth John Royall, CEO, Gulf Energy Information? Dan Fink. US Managing Director Financial Times Specialist Jessica Cole, CEO, Becker Healthcare Membership Models for Growth, Randall Friedman, CEO?, JohnWallStreet Monetizing Content, Sandy Almendarez, VP / Content, Informa ?Less is More- Taking Event Revenue up 13%, Rhiannon James, Group President, Questex, Jennifer Woods, Vice President. Questex The Next AI – Six Strategies for Leveraging AI for Growth, Sabra Fiala,Assoc. Vice President Stamats Communications Executive Sales Panel - Lead Generation, Hiring, Managing and Motivating the Team, Managing New Customer Expectations Cathleen Lavelle, VP / Sales, Simplify Compliance Paul Andrews, Chief Revenue Officer, Endeavor?Business Media Alister Williams, Global VP / Sales, KHL Group Learn from these Key Leaders in B2B Media https://lnkd.in/gBTufmjh

Excellorate! MGES, February 4th and 5th, Miami, Register, https://lnkd.in/gBTufmjh We are excited to announce the Keynote Presenter for MediaGrowth Executive Summit 2025 Cathilea?Robinett, CEO, e.RePublic will present case studies detailing the implementation of some of e.Republic's most successful products -- using strategic management, financial planning and entrepreneurial thinking to grow the company's revenue. ?Cathilea will also talk about building talented teams, celebrating the goodness in people and empowering her team to deliver the most job-critical information, analysis and events for their audiences -- people making government and education work. She is proud to have raised the profiles of women in business and government so that they are able to make a difference every day.? BIO - Cathilea oversees operations for e.Republic’s award-winning media platforms: Governing, Government Technology and Emergency Management. She also oversees e.Republic’s national research and advisory groups: the Center for Digital Government, the Center for Digital Education and the Governing Institute.? Cathilea is a frequent speaker for government and education organizations worldwide, including the United Nations, Harvard University, the State Legislative Leaders' Foundation, the National Conference of State Legislatures, the Council of State Governments, and the World Congress on Information Technology.? She has been quoted frequently in publications including the Washington Post, the Los Angeles Times, Forbes and others.

Celebrate MediaGrowth Executive Summit's 10th Anniversary - B2B Media BEST GoTo Conference Industry-Influencer Information? Facilitated Peer Focus Sessions Owner, C-Suite Attendance B2B Media-Only Agenda Colleague Networking B2B Media Executive to Supplier Ratio Break from Cold Weather in February Be Prepared to be Excellorated!? "Time is the most precious commodity we have today.?MediaGrowth Executive Summit is worth your time."?Chris Foster, CEO, GIE Media "MGES is the best B2B media conference I've been to.?I left with multiple ideas that I can apply to my business now and made many new contacts.?I look forward to coming next year."?Roscoe Smith, CEO, 24/7 Media EXCELLORATE! at MGES'25 February 4th and 5th, InterContinental Hotel at Doral - Miami, Florida AGENDA: https://lnkd.in/gnN83G64 REGISTER: https://lnkd.in/gBTufmjh

EXCELLORATE!? The Number One B2B Media Conference - MediaGrowth Executive Summit 2025, February 4th and 5th, Miami, Agenda: https://lnkd.in/gnN83G64 Register, https://lnkd.in/gBTufmjh Farm Journal intelligence provides ag professionals with informed insights, and marketplace suppliers with essential data to identify and engage them. In a recent MediaGrowth Excellorator presentation, CEO Prescott Shibles outlined the data driven approach the company uses to assess and maximize the impact of its team through the development of culture. Here are a few of the points he highlighted: From 1998 to 2023 the 100 Best Companies to Work For produced cumulative returns that beat the market by a factor of 3.36 (FTSE Russell analysis 2023). Weak company cultures deliver returns at the other end of the spectrum. Strong company cultures use tools that make it safe to be honest. Farm Journal uses Energage surveys to anonymously collect employees’ ideas for improvement, feelings about stress and workload, desire for training and promotion, and general satisfaction with how they are valued.? Fear of management can create the appearance of harmony and alignment, but often results in the lack of honest communication, intellectual bravery and innovation. Farm Journal was able to identify and remedy factors that significantly reduced employee turnover and improved productivity.