Media Foundry Limited

Comms are for life, not just for Christmas! ?? Yes we're borrowing from one of our favourite charities for the tagline (bonus points if you can guess which*), but stay with us on this. We all know Christmas is a time for charities to bring in donations for the new year, but so many are missing the mark with lazy fundraising and comms. Rather than pouncing on the consumer or playing on their guilt, charities need to be engaging consistently, all year round. Read our latest article by Grace Tucker (link in comments) to learn more about how charities can ramp up their comms in 2025. What steps does your charity take to make impact all year? *Ok fine, it's Dogs Trust! #charities #fundraising #donations #christmas #charity #charitypr #blog

'I went out to buy some chips and my life changed forever' Kicking off the week with an inspiring feature in Metro.co.uk for one of our charity clients, Human Appeal. Hannah Mcwann has been in recovery for 7 years after a tragic accident in 2017. A bus hit Hannah on a zebra crossing which left her with a brain injury and unable to communicate or walk. Despite the challenges she faces, with the help of her carers and husband Hannah has recently completed a 1000-step walk to raise money for Human Appeal. Hannah's initial goal was to raise ￡1000, and now she's raised more than ￡29,000! Hannah's resilience, faith and determination is staggering. It was an absolute pleasure for our team to share her story. Huge thanks to Kirsten Robertson at Metro for writing such a sensitive feature. https://lnkd.in/ecGwm5wy #charitypr #coverage #fundraising #crowdfunder #charity

Want to talk about the $117 billion opportunity? PR increases your brand presence, credibility and ultimately attracts investors. Media Foundry Limited

Merry ChristmAIs from The Coca-Cola Company: If you haven’t already seen it (and you probably have, or else you’ve read about it), marketers and consumers are divided by Coca Cola’s Christmas ad. Why, you ask? Well, because the upbeat tinseltown remake of its heritage 30 year-old Christmas truck ad was produced entirely by AI. Not a single actor, Coke bottle or real live polar bear features in the ad. My favourite, if somewhat ironic, part? The tagline: Real Magic. Despite its twee attempts to cling onto the nostalgia of the ad it creates year on year, as the bright red truck lights up the dark wintry landscape to bring warmth (and sugary flavour!) to Christmas, people have taken to social media to voice their uproar. Some claim it’s ‘soulless’; others ‘dystopian’. One user laments, ‘Coca-Cola has always been about the magic of Christmas. You killed this magic.’ But beyond the emotive response (which, despite some users’ fury only makes the thing itself more well-known anyway), the question we’ve been asking ourselves is more on the techy side of things. More precisely, what AI means for the creative industries in 2025. Not that we’re rearing the head of the sceptical ‘AI is coming for your job’ narrative of 2023, but specifically whether it is a blessing or a bane for agencies. Speaking to The Independent, Javier Meza, EU CMO for Coca-Cola, said the brand was adapting to ‘today’s times’ by implementing AI, adding that it was an ‘efficient’ way of creating the advert whilst saving time and money (giving creatives a lean Christmas). Call me a romantic, but ‘efficient’ and ‘cost-friendly’ aren’t adjectives I’d ever usually ascribe to any artistic process. Rather than the finished product of the ad itself being ‘soulless’, maybe the more salient question is whether it makes the act of creation itself devoid of any sentimentality or heart? AI may be turning creative practices, and careers, into cannon fodder. You can write poems in the style of Keats, rewrite songs as John Lennon or create tinseltown imagery at the touch of a button. That is, without any thought, introspection, or lived experience. Even at its most dystopian, it’s truly amazing what technology can do. But when it comes to art and creativity (even in advertising - and especially at Christmas, which is a time for heart, togetherness and nostalgia), some things are just too transactional. I’ve never been much of a Coke drinker by trade, but it’s certainly left a sour taste in my mouth this year, writes Grace Tucker. What do you reckon? https://lnkd.in/eTwHzgHR #christmasads #cocacola #advertising #creativity The Drum Campaign UK Creativebrief Creativepool

PR plays a crucial role in securing funding for femtech companies. As women’s health issues gain more attention, the femtech market is expanding quickly and investors who are looking for unique opportunities in a crowded market need to know your story, your products and your value proposition. Contact us to find out more. FemTech Lab

Great opportunity for our Charity Clients, thank you Charity Finance Group

Securing #capital is key for #startup growth and sustainability. But standing out in the current climate is no small feat for founders spinning a hundred plates at once. Piquing the interest of investors is crucial. That's where a strong PR strategy comes in. To maximise impact, amplify your message and increase visibility, PR helps by building: ?? Credibility ?? Reach ? Relevance When integrated as a main component of a startup's wider marketing strategy, PR and comms lay the foundations for strong sustained relationships with investors and consumers alike. Have any questions about kick-starting PR in 2025? Drop us a message: [email protected] #PRstrategy #startuppr #techpr #PR #comms #startups #femtech #investment #fundraising

Wrap Up 2024 (so far)! Every year Human Appeal runs a nationwide campaign calling on the public to donate old winter clothing which they distribute to their network of shelters and refuges across the country. It's been a bumper year for Wrap Up, and we aren't finished yet! From coverage in the BBC, to radio interviews across the UK, broadcast interviews with London Live, and much more, we're making Wrap Up 2024 our biggest yet! With a week to go, check out some of the results below ?? #wrapup2024 #charitypr #charities

Pitch Perfect Protected Property ? Here’s a dilemma – for many, a query – and for many more besides, particularly those in senior positions, a legal concern, writes our CEO, and legal whiz, tessa laws. When it comes to winning tenders, and for big ones this is even more prevalent, #creative agencies tend to bring out the big guns. Their top creatives put their heads together to devise the most striking, memorable and creative ideas they can, to meet the brief and win the business. But when they’re going big, not home, there’s one thing they often forget to consider: How do creative agencies protect their million-dollar ideas, or is there always an inherent risk when pitching that the recipient will nick them? Firstly - and maybe obviously - ensure any work created is original. If not, the chances are it won't qualify for copyright protection automatically in the UK. If it is original, as we'd hope, make sure it is the author's own intellectual creation, regarding which the author has free creative choice - by the way, newspaper headlines have been upheld as being protected literary works. Additionally important is to ensure that the creator is identifiable. Know who they are. Finally, and an even more vital point in the case of a pitch, make sure the company pitching owns the rights created by the author. So if copyright arises automatically - as is common in literary and artistic works - this means that any third party running off with the original ideas could be in (big) trouble for copyright theft, or (if the lines are more blurred), for failing to identify and credit the original creator. Here are a few tips: 1. Make sure that any documents clearly state that the contents are owned by the agency 2. Make sure the creator is employed by, or has waived all rights in the works created in favour of the agency 3. Make sure the work is original When it comes to pitching, an art form in itself, it's only natural to want to show the best and brightest ideas in your arsenal. But from a legal standpoint, it isn't worth losing ownership of your creativity. They say imitation is flattery; but pinching someone's idea (and with it, their hard work, time and effort) without giving them a penny, is cheap. #advertising #marketing #creativity #IP #intellectualproperty #copyright #creativeindustries

Boo! ?? This fright night, we're not signing off our emails with ghoulish puns or dressed as pumpkins on calls, we're just laying down some facts that give us the heebie jeebies. We could name a whole lot more but that would be too frightening! ??Women's health isn't taken seriously enough. ??Female founders need and deserve more funding. ??We need education to reduce the shame and stigma. ??Investing in women's health is investing in EVERYONE'S health. It's spooky because it's true. Happy Halloween! #femtech #startups #funding #vc #womenshealth #halloween