We’re excited to share that Interpublic has been named Holding Company of the Year at The Drum Awards Festival 2024! With FCB Global earning Agency Network of the Year and our companies taking home an impressive 24 awards — the most of any marketing group — this recognition highlights the incredible power of creativity in delivering results for our clients. Congratulations to Area 23, FCB Global, Golin, Initiative, IPG Health, Jack Morton Worldwide, McCann Worldgroup, MullenLowe Global and UM Worldwide for their outstanding work. https://lnkd.in/etay5-vj
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A Media-Born Content Studio Powered by Audience-Informed Creativity
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https://www.mbcsww.com
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US，NY，New York，10001
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Another great win ‘Hot N Ready’ off the press: Little Caesars Pizza has named Mediahub as its U.S. media agency of record. We’ll be handling all media planning, buying, analytics, and audience strategy — plus, they’ll be tapping into our Radical and Disruptive Lab, which will focus on creative media strategies to drive growth for the iconic pizza brand. Read more in Ad Age here: https://lnkd.in/ecgusj68
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We are pleased to share that THE FINAL COPY OF ILON SPECHT, a new short doc about the trailblazing woman who coined L'Oréal Paris's famed "I'm Worth It" tagline, will screen at Chelsea Film Festival on October 20th! Directed by 2x and current Oscar(R) winning filmmaker Ben Proudfoot, and produced by IPG Mediabrands Global Chief Content Officer / TRAVERSE32 Head Brendan Gaul, and Brett Henenberg, Proudfoot's Breakwater Studios, and executive produced in partnership with McCann Worldgroup, the film is an?intimate?deathbed?account of the unsung advertising genius who coined L'Oréal's iconic?"Because I'm Worth It" slogan in 1971, a four-word feminist?manifesto that, against all odds,?changed advertising forever. This is a must see! Tickets are on sale now: https://lnkd.in/ggWJpUXX
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Congrats to our #MBCS leaders in Mexico and LATAM on being selected as jurors for the regional Effie Awards!
Con orgullo compartimos que Natalia Lugo, Regional Communications Director de IPG Mediabrands Latam & México; alejandra (alita) pereyra, Regional Executive Creative Director de MBCS LATAM; GABRIELA P., Head of MBCS México; Erick Llamas, Director Creativo de MBCS México; e Iván Marín, Director de Arte de MBCS México, han sido seleccionados como jurados para la primera ronda de juzgamiento de los Effie Awards Latin America. Con sus destacadas trayectorias y amplia experiencia en la industria de la publicidad y el marketing, aportarán una perspectiva invaluable para identificar y reconocer las campa?as más efectivas y creativas, resaltando la innovación y el impacto significativo que estas tienen en el mercado. Mediabrands Content Studio IPG Mediabrands México
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From "Queen of New York" to the Queens of Cannes! Celebrating this incredible moment with Marti & Peachez. ???? #CannesLions2024 #Pride #TRAVERSE32
What an iconic wrap up to Cannes 2024! IPG Mediabrands' fabulous La Vie en Shows: A Drag Brunch, brought the house down with show-stopping performances from legendary drag duo Marti and their drag daughter Peachez. This event not only showcased the fierce pair but also shared exclusive insights into how UM Worldwide, TRAVERSE32, and g?t2b brought to life the groundbreaking film “Queen of New York" that followed Marti's run for City Council in New York City. We’ll continue serving legendary moments to reshape perspectives and ignite meaningful change as the week comes to a close. Cannes Lions International Festival of Creativity #IPGMediabrands #CannesLions2024 #DragBrunch #QueenOfNewYork
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What a week at Cannes! Our very own U.S. / Global President, Dawn Reese, moderated and brought this powerful conversation on #content and #entertainment to the stage. Thanks to Amazon for partnering on this great session! #CannesLions2024
Our excellent programming at the IPG Mediabrands Villa continued when Dawn Reese of Mediabrands Content Studio was joined by Amazon's Latasha Gillespie, MAGNA Global's Dani Benowitz, and the brilliant Gabrielle Union! For their session, Entertainment Wins: Captivating Audiences with Original Content, the panelists explored the importance of not only reaching customers, but deeply engaging and entertaining them to create meaningful connections that enrich everyday lives. Follow along and we bring you more great content from the IPG Mediabrands Villa at Cannes Lions International Festival of Creativity throughout the week. #IPGMediabrands #MAGNA #CannesLions2024 #PremiumContent
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Check out these insights from our #MBCS leader Brendan Gaul, President of #TRAVERSE32 and Global Chief Content Officer at IPG Mediabrands, on what brands should keep in mind before they leap into brand-funded entertainment. ?? And if they do go forward with it, he reminds them: "Be bold. This is an opportunity to unabashedly plant the flag for what your brand stands for." #content #entertainment #brandvalues
Long format branded film or brand-funded entertainment are increasingly attractive additions to the marketing mix. The quality of work in this space is extraordinary. In the latest article from The Drum, Brendan Gaul, Global Chief Content Officer for IPG Mediabrands, sets out some of the most important considerations for generating creative and commercial success in these complex, captivating media formats. Explore the article's pivotal insights here: https://bit.ly/4b1tftJ #IPGMediabrands #TheDrum #BrandedEntertainment
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It’s almost time! Our U.S. & Global President, Dawn Reese, will be speaking at the Canva Create conference this Thursday, May 23rd. Tune in for “The Visual Economy: Enhancing Productivity & Creativity in the Digital Era” session live from Los Angeles at 1:45 - 2:15 p.m. PDT, where Dawn will take the stage with Damian Slattery of Fast Company and panelists. Click the link below to register and watch the event online for Free. Join us! https://lnkd.in/gqFMdr2v #CanvaCreate #MBCS #IPGMediabrands
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Congratulations to our #MBCS winners Irsalina Batrisyia (“Rising Star”) and Penny Chow (“Game Changer”) on their awards!! ??? #WomenLeadingChange #APAC
We could not be more proud of all our Campaign Asia-Pacific #WomenLeadingChange 2024 Winners! This is truly a testament to the exceptional talent we have in our network who are leading the forward progress of our industry in #APAC and beyond. FULL LIST: - GOLD Diverse & Inclusive Workplace IPG Mediabrands #Philippines - ?BRONZE for Diverse & Inclusive Workplace IPG Mediabrands?#China - ?WINNER Innovator of the Year - Keely Kuk - ?WINNER Rising Star - Irsalina Batrisyia? - WINNER Game Changer - Penny Chow? - ?WINNER Young Business Leader - Melody Laogan - GOLD Women Leading Change Program - Cancer Chicks?Rikki Stern - ??COMMENDATION Rising Star - Kate O'Loughlin - ?COMMENDATION Mentor of the Year Joanne Tong Check out the rest of the winners here: https://lnkd.in/d9NCcaYi #WLCA2024 #WLC #2024 #ChangeMakers #IndustryLeaders IPG Mediabrands Interpublic Group (IPG) Initiative Mediabrands Content Studio #diverse #inclusive #diverseinclusiveworkplace #GameChangers #Innovators #YoungBusinessLeaders #RisingStars #Mentors Sheni Nedumaran
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Oh what a night! Congrats to our #MBCS #UK Team who had plenty to celebrate at the Campaign UK Media Awards! ?? 2x Wins for #AMEX Gold "Unsigned" documentary: "Best Use of Experiential" and "Best Branded Content: Experiential" ?? "Highly Commended" recognition for The #LEGO Piece Garden in the "Best Use of Experiential" category ?? The team's work was nominated across 5 categories overall Read more: https://lnkd.in/evYgzqBY #content #media #brandedcontent #CampaignMedia #CxMediaAwards #MBCS #IPGMediabrands UM London Initiative UK #partners #clients
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