MediaScience

MediaScience is taking the stage at multiple industry events over the next two weeks! We’ll be sharing insights on attention, ad experiences, and sports—challenging industry assumptions and sparking important conversations. Here’s where you can catch us: ?? SportsPro OTT Summit | March 20-21 Phillip Lomax will present case studies showcasing how sports leagues leverage powerful research tools to enhance media strategies. ?? ANA Measurement Council | March 20 Dr. Duane Varan will challenge if ATTENTION is really the measure that it’s being purported to be. ?? ARF AUDIENCExSCIENCE | March 25-26 Daniel Bulgrin joins Andrea Wood (Busch) of FreeWheel to present "Ads Don’t Bother Viewers, Bad Experiences Do", uncovering what really impacts the viewer experience. Phillip Lomax will also take the stage with Tyrona (Ty) Heath of LinkedIn B2B Institute to discuss "How B2B Brands Can Win Audience Attention." #MediaScience #AdvertisingResearch #AttentionMetrics #SportsMedia #MarketingScience #ARF #ANA #SPNYC25

Legacy Learnings: Live sports remain one of the most engaging content experiences, holding audiences not just during the game—but through the ad breaks as well. The real-time nature of these events fosters heightened arousal and cognitive attention, leading to stronger brand recall and purchase intent. ?? But there’s more—sports betting can further amplify engagement, keeping fans locked into the action even during commercials. This shift gives advertisers a unique opportunity to maximize their impact. FOX Sports #MediaScience #FOXSports #LiveSports #AdEffectiveness #ConsumerEngagement #MediaResearch

Why Streaming TV is a Must-Buy for Advertisers in 2025 ???? Magnite & MediaScience went "Around the World" to uncover why premium streaming TV is reshaping the advertising landscape. Our latest study—spanning the US, UK, India, Brazil, and Japan—confirms that ads in premium streaming content build trust, are more memorable, and increase purchase intent. ???? ?? Key Takeaways from the U.S. Report: ? Higher Ad Recall: Viewers remember ads in streaming TV more than those on video-sharing platforms. ? Engagement in High-Quality Content: Premium content keeps audiences engaged for longer, creating a better environment for advertisers. ? Purchase Intent: 27% of viewers report buying products after seeing ads on streaming TV. ?? The Global Picture: While each market has its nuances, the core finding is universal—premium streaming delivers a superior ad experience. Advertisers looking for impactful, performance-driven results should prioritize streaming TV in their media mix. ?? Get the Full Insights & Market-Specific Reports: ?? [https://lnkd.in/eUjQw9eZ] #StreamingTV #AdEffectiveness #MediaScience #Magnite #Marketing #Advertising #ConsumerInsights

US consumers are now watching YouTube more on TV screens than on Mobile - this is a big shift in consumer device use for one of the most popular video sharing platforms in the world. With decades of research setting the rules for advertising effectiveness on the TV screen, and often times a different set of rules for Mobile, it is now even more important to understand the intricacies of advertising impact for ads in short-form content on the big screen, as well as which ad models work best in these streaming environments. #ottresearch #ctvresearch #advertisingresearch #streamingresearch #MarketingResearch #AdvertisingStrategy #MediaEffectiveness #ConsumerInsights #shortformadvertising https://lnkd.in/dSsvBu_b

Another new Content Partner for SportsPro New York! We're delighted to have MediaScience on board this year. MediaScience is the leading provider of lab-based audience research, incorporating a range of neuro-measures including biometrics, facial expression analysis, eye tracking, EEG, and more. With state-of-the-art labs in New York, Chicago, and Austin, MediaScience is discovering key insights on advertising, emerging digital technology, media, and consumer trends. Find all our 2025 Partners here: https://lnkd.in/ewyQZqup #SPNYC25

The best marketing insights come from rigorous, objective research. Few, if any, have had a bigger impact on shaping industry understanding than the Ehrenberg-Bass Institute. We’re proud to call them partners. Congratulations on 20 years! #MarketingScience #MarketingResearch #ConsumerInsights #MarketingStrategy #IndustryLeadership #AdvertisingStrategy

Legacy Learnings: Video ad repetition boosts recall, but more isn’t always better. While a second ad exposure can significantly amplify impact, a third or fourth exposure within a short time frame offers diminishing returns. ?? Key Insight: Short-form video ads, when used as reminders, help brands achieve the benefits of repetition more efficiently. While short ads may be less effective than longer formats overall, they deliver an outsized impact relative to their duration—making them a smart tool for efficient advertising. #MarketingResearch #AdvertisingStrategy #MediaEffectiveness #AdRepetition #ConsumerInsights

We’re thrilled to be showcasing MediaPET at the Media Insights & Engagement Conference in Scottsdale this week! Stop by the MediaScience booth on your way to the main stage and discover how MediaPET is empowering smarter media insights and engagement. Can’t join us in person? No worries! Mark your calendar for our upcoming webinar, “From Ideation to Impact: AI Solutions for Ad Concept Testing,” on February 28th at 11 AM EST. https://lnkd.in/eFEGS3yB Join MediaScience for actionable insights and strategies to elevate your ad campaigns. Looking forward to connecting with you! #MediaScience #MediaPET #MediaInsights #AdTech #Innovation #Webinar #Conference #Marketing #AI

Meet MediaPET: Your Game-Changer for 2025 Social Media Testing Strategies When precision drives performance, MediaPET offers the best solution for pre-launch ad testing. Simulate platforms like Facebook, Instagram, TikTok, YouTube, and more, to refine your campaigns with confidence. ?? Why MediaPET? ? Test your ads in authentic, platform-specific environments. ? Gain actionable insights that help you fine-tune your strategy. ? Avoid costly missteps and ensure your message resonates with your audience. ?? With MediaPET, you’re not just testing ads—you’re building smarter, data-driven campaigns that deliver impact. ?? Don’t miss our upcoming webinar! From Ideation to Impact: AI Solutions for Ad Concept Testing ??? February 28th, 11 AM ET ?? https://lnkd.in/dYANv_K7 Let’s make 2025 your most effective year yet.

On a per-second basis, shorter ads are better bang for their buck ??? ? Why? Because audiences do not reward longer ads with better engagement, attention or brand identification ?? In fact, our study with MediaScience found that ads that were 10 seconds or less had 68% ad recognition, vs. 59% for ads that were 18 seconds or more. Learn why shorter and more succinct brand messages work better: https://lnkd.in/dT3xbnQN