MediaScience

US consumers are now watching YouTube more on TV screens than on Mobile - this is a big shift in consumer device use for one of the most popular video sharing platforms in the world. With decades of research setting the rules for advertising effectiveness on the TV screen, and often times a different set of rules for Mobile, it is now even more important to understand the intricacies of advertising impact for ads in short-form content on the big screen, as well as which ad models work best in these streaming environments. #ottresearch #ctvresearch #advertisingresearch #streamingresearch #MarketingResearch #AdvertisingStrategy #MediaEffectiveness #ConsumerInsights #shortformadvertising https://lnkd.in/dSsvBu_b

Another new Content Partner for SportsPro New York! We're delighted to have MediaScience on board this year. MediaScience is the leading provider of lab-based audience research, incorporating a range of neuro-measures including biometrics, facial expression analysis, eye tracking, EEG, and more. With state-of-the-art labs in New York, Chicago, and Austin, MediaScience is discovering key insights on advertising, emerging digital technology, media, and consumer trends. Find all our 2025 Partners here: https://lnkd.in/ewyQZqup #SPNYC25

The best marketing insights come from rigorous, objective research. Few, if any, have had a bigger impact on shaping industry understanding than the Ehrenberg-Bass Institute. We’re proud to call them partners. Congratulations on 20 years! #MarketingScience #MarketingResearch #ConsumerInsights #MarketingStrategy #IndustryLeadership #AdvertisingStrategy

Legacy Learnings: Video ad repetition boosts recall, but more isn’t always better. While a second ad exposure can significantly amplify impact, a third or fourth exposure within a short time frame offers diminishing returns. ?? Key Insight: Short-form video ads, when used as reminders, help brands achieve the benefits of repetition more efficiently. While short ads may be less effective than longer formats overall, they deliver an outsized impact relative to their duration—making them a smart tool for efficient advertising. #MarketingResearch #AdvertisingStrategy #MediaEffectiveness #AdRepetition #ConsumerInsights

We’re thrilled to be showcasing MediaPET at the Media Insights & Engagement Conference in Scottsdale this week! Stop by the MediaScience booth on your way to the main stage and discover how MediaPET is empowering smarter media insights and engagement. Can’t join us in person? No worries! Mark your calendar for our upcoming webinar, “From Ideation to Impact: AI Solutions for Ad Concept Testing,” on February 28th at 11 AM EST. https://lnkd.in/eFEGS3yB Join MediaScience for actionable insights and strategies to elevate your ad campaigns. Looking forward to connecting with you! #MediaScience #MediaPET #MediaInsights #AdTech #Innovation #Webinar #Conference #Marketing #AI

Meet MediaPET: Your Game-Changer for 2025 Social Media Testing Strategies When precision drives performance, MediaPET offers the best solution for pre-launch ad testing. Simulate platforms like Facebook, Instagram, TikTok, YouTube, and more, to refine your campaigns with confidence. ?? Why MediaPET? ? Test your ads in authentic, platform-specific environments. ? Gain actionable insights that help you fine-tune your strategy. ? Avoid costly missteps and ensure your message resonates with your audience. ?? With MediaPET, you’re not just testing ads—you’re building smarter, data-driven campaigns that deliver impact. ?? Don’t miss our upcoming webinar! From Ideation to Impact: AI Solutions for Ad Concept Testing ??? February 28th, 11 AM ET ?? https://lnkd.in/dYANv_K7 Let’s make 2025 your most effective year yet.

On a per-second basis, shorter ads are better bang for their buck ??? ? Why? Because audiences do not reward longer ads with better engagement, attention or brand identification ?? In fact, our study with MediaScience found that ads that were 10 seconds or less had 68% ad recognition, vs. 59% for ads that were 18 seconds or more. Learn why shorter and more succinct brand messages work better: https://lnkd.in/dT3xbnQN

"At the end of the day, we’re all viewers, so we need to get this right for all of us." We've learned a lot since we partnered with media research leader MediaScience to launch the FreeWheel Viewer Experience Lab last year. In Ad Age, FreeWheel GM Mark McKee writes about the lessons we've uncovered about ad quantity, relevance, and the overall quality of experience that viewers are demanding: https://lnkd.in/e-X44vvd

Can you guess which one is the original? ??

This Beyond 30: Report?(https://lnkd.in/gp_xmX5G) for Ehrenberg-Bass Sponsors, in collaboration with MediaScience, by Professor Steven Bellman, Dr Amy Rask, Ph.D. and Dr Duane Varan, we investigate if recall measures are underestimating the reach of newspaper and radio advertising. We used the “experience sampling method” (ESM) to observe when consumers are listening to the radio or reading a printed newspaper during an average day, instead of the traditional recall method where measures may be affected by memory or social desirability biases. Only members of the Ehrenberg-Bass Sponsorship will be able to access this report. Learn more about Ehrenberg-Bass Sponsorship at https://lnkd.in/gsGuc48P, or enquire about sponsorship at [email protected]. #marketingscience #evidencebasedmarketing #sponsorship